📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Cox Enterprises
🔹 Location: Atlanta, Georgia, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Autotrader's digital marketing solutions and cross-brand integrations
- Collaborating with cross-functional teams to implement product marketing plans that drive brand awareness and revenue growth
- Conducting market research and competitive analysis to inform product positioning and messaging
- Managing marketing budgets and third-party partners
- Creating and managing marketing calendars and timelines for print and digital campaigns
ASSUMPTION: This role requires a strong balance of strategic and executional capabilities, with a focus on driving results through effective collaboration and project management.
📋 Key Responsibilities
✅ Conduct market intelligence to understand buyers, their challenges, and buying trends
✅ Analyze the competitive landscape and monitor competitive activity
✅ Develop product positioning and messaging that resonates with target buyer personas
✅ Document the buyer's journey and jobs-to-be-done, and drive changes to product, marketing, and sales strategies based on insights
✅ Develop and manage marketing plans, calendars, and timelines for assigned products
✅ Plan and manage marketing launches of new products and enhancements
✅ Create marketing assets and sales enablement materials to support marketing programs
ASSUMPTION: This role requires strong communication, presentation, and project management skills, as well as the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related discipline
Experience: 6+ years of experience in B2B, brand, or product marketing
Required Skills:
- Project management skills and ability to manage multiple projects simultaneously
- Strong written and verbal communication skills
- Ability to analyze data and insights to identify market opportunities
- Experience managing advertising and marketing agencies
- Proficient in Microsoft Office applications (PowerPoint, Excel, Word)
Preferred Skills:
- Advanced degree
- Automotive industry experience
ASSUMPTION: While the job listing does not specify preferred qualifications, an advanced degree and automotive industry experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $99,000 - $165,000 per year (based on provided range)
Benefits:
- 401(k) with a generous company match
- Comprehensive healthcare, life, and disability benefits
- Adoption assistance, pet insurance, and discounts on travel and cars
- Paid vacation, holidays, wellness, bereavement, time off to vote, jury duty, volunteer, military, and parental leave
Working Hours: Full-time, with a hybrid work arrangement (2 office days per week)
ASSUMPTION: The salary range provided is based on the job listing. However, the actual salary may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Cox Enterprises is a leading communications, media, and automotive services company with a presence in all 50 states and in numerous international locations. The company's primary businesses include Cox Communications, Cox Automotive, and Cox Media Group.
Company Size: Cox Enterprises is a large company with over 10,000 employees.
Founded: 1898, in Atlanta, Georgia
Company Description:
- Cox Enterprises is a family-owned business that values innovation, integrity, and a commitment to its employees and communities
- The company offers a wide range of products and services, including cable television, high-speed internet, telephone, and home security services, as well as automotive services and media properties
- Cox Enterprises is committed to diversity, equity, and inclusion, and offers a range of employee benefits and development opportunities
Company Specialties:
- Communications services
- Automotive services
- Media properties
Company Website: www.coxenterprises.com
ASSUMPTION: Cox Enterprises is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into leadership positions
Reporting Structure: Reports to the Sr. Product Marketing Manager for Autotrader and Kelley Blue Book
Work Arrangement: Hybrid work arrangement with 2 office days per week (Mondays and Wednesdays) and the ability to work remotely for the remainder of the week
Growth Opportunities:
- Potential to take on additional responsibilities and lead projects as the role evolves
- Opportunities to work on high-impact campaigns and initiatives that drive business results
- Potential to transition into a leadership role within the product marketing team or broader marketing organization
ASSUMPTION: This role offers opportunities for career growth and development within the product marketing team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement with 2 office days per week (Mondays and Wednesdays)
Office Location(s): Atlanta, Georgia
Geographic Context:
- Atlanta is the capital and most populous city in Georgia, with a diverse economy and a thriving cultural scene
- The city is home to numerous Fortune 500 companies and offers a range of housing options and neighborhoods
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a hybrid work arrangement (2 office days per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Communication and presentation skills
- Industry knowledge and market research skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and planning experience, as well as your ability to manage multiple projects simultaneously
- Demonstrate your strong communication and presentation skills through clear and concise responses to interview questions
- Showcase your industry knowledge and market research skills by providing specific examples of your experience and insights
- Research the company and its products to demonstrate your understanding of the business and your fit for the role
ATS Keywords: Product Marketing, B2B Marketing, Market Research, Project Management, Strategic Planning, Communication Skills, Team Collaboration, Digital Marketing, Creative Brief Development, Sales Enablement, Budget Management, Advertising Management, Analytical Skills, Presentation Skills, Stakeholder Management, Social Media Proficiency
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy and planning skills, project management and execution, communication and presentation skills, industry knowledge and market research skills, and cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role include Microsoft Office Suite, marketing automation and CRM platforms, social media platforms, project management tools, and data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Commitment to employees and communities
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Customer-focused and committed to delivering exceptional customer experiences
Self-Assessment Questions:
- How do you align with Cox Enterprises' commitment to integrity and innovation?
- Describe your experience working collaboratively and effectively with cross-functional teams
- How do you approach adapting to change and responding to new challenges in a fast-paced environment?
ASSUMPTION: Cox Enterprises values candidates who align with their commitment to integrity and innovation, have strong collaboration and execution skills, and are adaptable and responsive to change.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously and balancing strategic and executional responsibilities
- The fast-paced nature of the role may require working outside of standard business hours to meet deadlines
- The hybrid work arrangement may present challenges in maintaining work-life balance
- The role may require occasional travel to attend industry events or meet with clients
ASSUMPTION: The role may present challenges in managing multiple projects simultaneously, balancing strategic and executional responsibilities, maintaining work-life balance, and occasional travel.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on project management and execution, as well as collaboration with cross-functional teams
- This role may require more frequent interaction with external marketing agencies and vendors compared to other product marketing positions
- Career progression in this role may involve transitioning into a leadership role within the product marketing team or broader marketing organization
ASSUMPTION: This role offers unique opportunities for career growth and development within the product marketing team and the broader marketing organization, with a focus on project management and execution, collaboration, and external vendor management.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or feature
- Conducting market research to identify new opportunities and inform product positioning and messaging
- Creating and managing a marketing calendar and timeline for a quarterly product release
- Planning and managing a marketing event or conference
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the product marketing manager may be responsible for, highlighting the role's focus on project management, execution, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team and broader marketing organization?
- How does this role collaborate with other departments, such as sales, product, and operations?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the team, and the company, and assess your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and its products, and practicing your responses to common interview questions
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
- If you are offered the position, carefully review the offer and negotiate any terms or benefits as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
