Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Onebrief

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for defense technology products
• Crafting compelling product positioning and messaging tailored to national security segments
• Collaborating cross-functionally with product management, sales, and marketing teams
• Supporting sales enablement with product decks, battle cards, and customer case studies
• Analyzing product marketing performance and providing data-driven insights

ASSUMPTION: This role requires a strong understanding of product marketing principles and a proven track record in driving successful product launches and campaigns in a B2B technology environment.

📋 Key Responsibilities

✅ Develop clear, compelling positioning and messaging for Onebrief's product suite, tailored to target personas and segments within the national security ecosystem

✅ Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches

✅ Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue

✅ Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers

✅ Identify and develop video, print, and editorial content that speaks to different stages of the customer journey, supporting demand generation and ABM initiatives

✅ Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact, providing insights and recommendations for optimization

ASSUMPTION: This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges in the defense technology industry.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.

Required Skills:

• Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies
• Ability to gather and interpret data, transforming insights into actionable strategies
• Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills
• Ability to grasp complex technologies and translate them into compelling marketing narratives

Preferred Skills:

• Experience in a technical or government-related industry
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools
• Experience with account-based marketing (ABM) and demand generation
• Experience with content creation platforms
• Experience embedded with Product teams

ASSUMPTION: While experience in the defense tech industry is a plus, it is not a requirement. The ideal candidate will have a proven track record in crafting compelling product narratives and supporting sales enablement in a B2B technology environment.

💰 Compensation & Benefits

Salary Range: $180,000 - $190,000 per year (Based on industry standards for a Product Marketing Manager with 5-7 years of experience in a remote role)

Benefits:

• Competitive salary
• Comprehensive benefits
• Opportunities for professional growth

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level and remote work arrangement. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on defense technology and national security

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2019. Onebrief has been operating for around 6 years, providing ample time for the company to establish itself and grow within the industry.

Company Description:

• Onebrief unlocks superhuman military staffs by driving faster decision cycles, enabling collaboration at scale, and helping every staff section do more with less.
• Currently live on NIPR, SIPR, and JWICS, the Onebrief platform supports various military and government organizations.
• Onebrief's mission is to help military staff plan at the speed of war, emphasizing agility and efficiency in national security operations.

Company Specialties:

• Defense technology
• National security
• Military staff planning and collaboration

Company Website: onebrief.com

ASSUMPTION: Onebrief is a growing company in the defense technology industry, focused on providing innovative solutions to military and government organizations. The company's size and focus on innovation present opportunities for applicants to make a significant impact in their role.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in product marketing, making it well-suited for professionals with 5-10 years of experience.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including product management, sales, and marketing.

Work Arrangement: Remote. This role allows for flexible work arrangements, with the ability to work from anywhere in the United States.

Growth Opportunities:

• As Onebrief continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and agility may present opportunities for the Product Marketing Manager to explore new areas of interest within the organization.
• The defense technology industry is rapidly evolving, providing opportunities for the Product Marketing Manager to stay up-to-date with the latest trends and technologies.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Onebrief's products and the defense technology industry as a whole.

🌍 Location & Work Environment

Office Type: Remote. Onebrief does not have a physical office, allowing employees to work from anywhere in the United States.

Office Location(s): Honolulu, Hawaii (Headquarters)

Geographic Context:

• The United States has a large and diverse defense technology industry, providing ample opportunities for collaboration and growth.
• Onebrief's remote work arrangement allows employees to live and work anywhere in the United States, providing flexibility and convenience.
• The defense technology industry is heavily regulated, requiring a strong understanding of compliance and security protocols.

Work Schedule: Full-time (40 hours per week) with flexible hours. Onebrief offers a flexible work environment, allowing employees to balance their personal and professional responsibilities.

ASSUMPTION: Onebrief's remote work arrangement and flexible work schedule provide applicants with the opportunity to maintain a healthy work-life balance while still making a significant impact on the company's products and the defense technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the VP of Marketing and other team members
• Background check and offer

Key Assessment Areas:

• Product marketing experience and expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Understanding of defense technology and national security
• Cultural fit with Onebrief's mission and values

Application Tips:

• Highlight your experience with go-to-market strategies, product positioning, and sales enablement in your resume and cover letter.
• Demonstrate your understanding of the defense technology industry and Onebrief's products in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.

ATS Keywords: Product Marketing, Go-to-Market, Sales Enablement, Defense Technology, National Security, Cross-Functional Teams, Marketing Strategies, Product Positioning, Customer Engagement

ASSUMPTION: Onebrief's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment. Applicants should be prepared to demonstrate their expertise in product marketing and their understanding of the defense technology industry.

🛠️ Tools & Technologies

• CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Content creation platforms (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Onebrief uses a variety of tools and technologies to support its product marketing efforts. Applicants should be comfortable using these tools and technologies, and be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Agility: Onebrief values the ability to adapt and pivot quickly in response to changing market conditions and customer needs.
• Collaboration: Onebrief emphasizes cross-functional collaboration and teamwork to drive successful product launches and campaigns.
• Innovation: Onebrief is committed to pushing the boundaries of defense technology and national security, continuously seeking new and better ways to support military staffs.

Work Style:

• Fast-paced: Onebrief operates in a fast-paced environment, requiring employees to be proactive, adaptable, and responsive to change.
• Collaborative: Onebrief values a team-based approach to problem-solving and decision-making, with a focus on open communication and active listening.
• Results-driven: Onebrief is focused on driving measurable results and continuous improvement, with a strong emphasis on data-driven decision-making.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with cross-functional teams to drive successful product launches and campaigns?
• Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
• Do you have a strong understanding of defense technology and national security, and are you passionate about helping military staffs plan at the speed of war?

ASSUMPTION: Onebrief's culture is characterized by agility, collaboration, and innovation. Applicants should be comfortable working in a fast-paced, collaborative environment and be passionate about driving meaningful results in the defense technology industry.

⚠️ Potential Challenges

• The defense technology industry is heavily regulated, requiring a strong understanding of compliance and security protocols.
• The remote work arrangement may present challenges in terms of communication and collaboration, requiring applicants to be proactive and self-motivated.
• The fast-paced nature of Onebrief's work environment may require applicants to be adaptable and responsive to change, with a strong ability to prioritize and manage multiple projects simultaneously.
• The defense technology industry is highly competitive, requiring applicants to be strategic and innovative in their approach to product marketing.

ASSUMPTION: While Onebrief presents numerous opportunities for growth and impact, applicants should be aware of the potential challenges associated with working in the defense technology industry and in a remote, fast-paced environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Onebrief) vs. Product Marketing Manager (Tech Company X):
• Onebrief focuses specifically on defense technology and national security, while Tech Company X operates in a broader technology industry.
• Onebrief's remote work arrangement allows for greater flexibility and convenience, while Tech Company X may have a more traditional office-based work environment.
• Onebrief's focus on agility and innovation may present more opportunities for growth and impact, while Tech Company X may have a more established and structured work environment.
• Career Path Comparison:
• Onebrief's focus on innovation and agility may present more opportunities for career growth and advancement within the organization, while Tech Company X may have a more established career path with clear progression milestones.
• The defense technology industry's focus on national security and collaboration may present unique opportunities for career growth and development, while the broader technology industry may offer more diverse career paths.

ASSUMPTION: While Onebrief and Tech Company X share similarities in their product marketing roles, the defense technology industry's focus on national security and collaboration presents unique opportunities for career growth and development within the organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including positioning, messaging, and launch plan
• Creating a sales enablement deck that highlights the unique value propositions and differentiation points of Onebrief's product suite
• Analyzing product marketing performance and providing data-driven insights to optimize campaigns and improve customer engagement
• Collaborating with cross-functional teams to develop user marketing collateral, including whitepapers, webinars, and blog posts

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Product Marketing Manager role at Onebrief. Applicants should be prepared to demonstrate their expertise in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch process at Onebrief, and how the Product Marketing Manager role fits into this process?
• How does Onebrief approach collaboration and communication in a remote work environment, and what tools and technologies do you use to support this?
• What are the biggest challenges facing the defense technology industry today, and how does Onebrief approach these challenges in its product marketing efforts?
• How does Onebrief support the professional growth and development of its employees, and what opportunities are there for career advancement within the organization?
• What are the key performance indicators (KPIs) used to measure the success of Onebrief's product marketing efforts, and how does the Product Marketing Manager role contribute to these KPIs?

ASSUMPTION: These key questions are designed to help applicants better understand the Product Marketing Manager role at Onebrief and assess their fit with the company's culture and mission. Applicants should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with go-to-market strategies, product positioning, and sales enablement in the defense technology industry.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
• If selected for an interview, be prepared to discuss your understanding of Onebrief's products and the defense technology industry, and how your skills and experience align with the role's requirements.
• Follow up with the hiring manager within 24 hours of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.