Product Marketing Manager - B2B

📌 Core Information

🔹 Job Title: Product Marketing Manager - B2B

🔹 Company: Expereo

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (2 days a week in the London office)

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and solutions
• Creating compelling product positioning and messaging frameworks
• Collaborating with cross-functional teams to drive pipeline expansion, competitive positioning, and customer retention
• Managing relationships with industry analysts and PR agencies
• Leveraging global communications networks and associated technologies knowledge to create clear, differentiated messaging

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Launching New Solutions - Own the end-to-end GTM planning and execution for new product and solution launches, ensuring alignment with Expereo’s global business objectives and regional market needs.

✅ Solution Positioning - Develop compelling product positioning and messaging frameworks that clearly articulate the value proposition of new solutions to target audiences, including enterprise customers, partners, and internal stakeholders.

✅ Value Messaging - Develop and refine value propositions that clearly communicate the unique benefits of Expereo’s solutions, tailored to different customer segments, industries, and geographies.

✅ Marketing - Partner with the broader marketing team to design and execute integrated marketing campaigns that drive awareness, engagement, and demand for Expereo’s solutions.

✅ Competitive Intelligence - Continuously track and analyze the competitive landscape, including key players, emerging trends, and market shifts relevant to Expereo’s portfolio.

✅ PR & Analysts - Partner with PR agencies and internal communications teams to craft press releases, media kits, and executive quotes that highlight product launches, partnerships, and company milestones.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B Enterprise marketing environments, with a focus on Product Marketing, ideally within IT/Telecoms businesses

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Strong communication and presentation skills
• Ability to work collaboratively and deliver on tactics
• Existing relationships with industry analysts or journalists would be a plus
• Willingness to travel internationally

Preferred Skills:

• Fluency in additional languages
• Experience working with global teams

ASSUMPTION: Candidates with experience in B2B marketing, particularly in product marketing, and a strong understanding of global communications networks and associated technologies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Estimated based on market research for similar roles in London)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Working (2 days a week in the London office)

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2004 (Based on LinkedIn profile)

Company Description:

• Expereo is the intelligent internet company that connects people, places, and things anywhere
• They empower global companies to be future-ready, meeting the business demands of today and accelerating performance and growth for tomorrow
• Expereo delivers secure, global network connectivity to enterprise and government sites in 600,000 locations over 190 countries

Company Specialties:

• Global Managed Internet Access
• Global Managed Services
• DMVPN
• SD-WAN
• Full suite of advisory, hardware, and professional services
• Network Security
• BGP Optimization
• SaaS optimization
• Internet
• ISP
• Internet Routing
• Internet Access
• SASE
• SD-WAN Gateways
• WAN Optimization
• Enhanced Internet
• Intelligent Internet Platform
• Global Connectivity
• and Business Internet

Company Website: http://www.expereo.com

ASSUMPTION: Expereo is a global company with a strong focus on providing secure, global network connectivity to enterprise and government sites worldwide.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Revenue Officer (CRO)

Work Arrangement: Hybrid (2 days a week in the London office)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization
• Opportunities to work on global projects and gain international experience
• Chance to develop skills in areas such as competitive intelligence, analyst relations, and campaign execution

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing organization and globally.

🌍 Location & Work Environment

Office Type: Hybrid (2 days a week in the London office)

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry
• The city offers a multicultural environment with a wide range of amenities and attractions
• London has a temperate maritime climate, with cool winters and warm summers

Work Schedule: Full-time (37.5 hours per week) with flexible working hours

ASSUMPTION: The hybrid work arrangement allows for a balance between working from home and collaborating with the team in the London office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and CRO
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Collaboration and teamwork
• Industry knowledge and understanding of global communications networks

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your go-to-market strategies and messaging frameworks
• Research Expereo's products and services to demonstrate your understanding of the company

ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging, Positioning, Market Analysis, Campaign Execution, Competitive Intelligence, Stakeholder Alignment, Content Creation, Sales Enablement, Analyst Relations, Collaboration, Communication, Presentation Skills, Strategic Planning, Customer Engagement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge, as well as their ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing automation preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Entrepreneurial and hands-on
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with global teams and managing multiple projects simultaneously?
• Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Expereo values candidates who are entrepreneurial, strategic, and collaborative, with a strong customer focus and a passion for innovation.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the tech industry and global market trends
• Balancing strategic planning with hands-on execution
• Working effectively with global teams and managing time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Product Marketing Manager - B2B vs. Product Marketing Manager - B2C
• B2B roles focus on enterprise customers and require a deep understanding of global communications networks and associated technologies
• B2C roles focus on consumer customers and require a strong understanding of consumer behavior and market trends
• Product Marketing Manager - B2B vs. Product Marketing Manager - B2B (different industries)
• While the core responsibilities of the role may be similar, the industry-specific knowledge and context required can vary significantly
• Product Marketing Manager - B2B vs. Senior Product Marketing Manager - B2B
• Senior roles may involve more strategic planning and leadership, as well as additional responsibilities such as team management and mentoring

ASSUMPTION: While the core responsibilities of the Product Marketing Manager - B2B role may be similar to other product marketing roles, the industry-specific knowledge and context required can vary significantly.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new SD-WAN solution
• Creating compelling product positioning and messaging frameworks for Expereo's enhanced internet solutions
• Managing a global campaign to launch a new managed security service

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the global scope and cross-functional collaboration required.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for new products or solutions at Expereo?
• How does the marketing team collaborate with the sales and product teams to drive pipeline expansion and customer retention?
• What are the key challenges facing the global communications networks and associated technologies industry, and how does Expereo differentiate itself in this competitive landscape?
• How does Expereo support the professional growth and development of its employees, particularly within the marketing organization?
• What is the work-life balance like for someone in this role, and how does Expereo support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a strategic mindset and a genuine interest in the role and the company, while also providing valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your go-to-market strategies and messaging frameworks
• Prepare examples of your work that demonstrate your ability to develop and execute strategic plans, as well as your communication and presentation skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.