Product Marketing Manager - B2B

📌 Core Information 🔹 Job Title: Product Marketing Manager - B2B 🔹 Company: Everspring Inc 🔹 Location: Chicago, Illinois, United States 🔹 Job Type: Full-Time, Hybrid (3 days in office weekly) 🔹 Category: Education Administration Programs 🔹 Date Posted: April 10, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Driving go-to-market strategy and campaign testing efforts for emerging product offerings - Developing compelling product messaging and positioning - Supporting strategic sales enablement efforts - Collaborating closely with cross-functional teams to ensure market fit and growth ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on rapid learning and iteration. 📋 Key Responsibilities ✅ Lead test campaign strategy and execution, focusing on rapid learning and iteration ✅ Develop and refine product messaging and positioning that resonates with target audiences ✅ Conduct and maintain competitive intelligence to inform strategic positioning ✅ Collaborate on RFP responses and proposal development ✅ Partner with sales to develop and deliver sales enablement materials ✅ Own product launch planning and execution, coordinating internal and external efforts ✅ Potential travel for industry conferences and key client meetings ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a strong emphasis on collaboration and cross-functional teamwork. 🎯 Required Qualifications Education: - Bachelor’s degree from an accredited institution Experience: - 5+ years of experience in product marketing, campaign testing, or go-to-market strategy - Experience working with marketing agencies or higher education institutions Required Skills: - Proven ability to translate complex services into compelling value propositions - Strong writing and editing skills with a high level of detail - Demonstrated ability to develop competitive go-to-market strategies Preferred Skills: - Experience in product marketing for SaaS and/or service providers/agencies - Background in higher ed, agency, or consulting firms - Understanding of higher education trends and challenges - Experience with content management systems, email marketing platforms, social media channels, and project management tools 💰 Compensation & Benefits Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Chicago area) Benefits: - Hybrid Work Arrangement - Parental Leave - Health Insurance - FSA - HSA Dental - Short-Term Disability - Long-Term Disability - 401k with Employer Match - Generous PTO Plan - Professional Development - Paid Parental Leave Program - Tuition Reimbursement Program - Pet Insurance Working Hours: 40 hours per week, with additional days as business needs arise ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with the required experience level in the Chicago area. 📌 Applicant Insights 🔍 Company Context Industry: Education Administration Programs Company Size: 201-500 employees Founded: 2011 Company Description: - Everspring enables colleges and universities to turn complexity into opportunity as technology reshapes education - Offers strategic advisory, marketing, and academic solutions to deliver high-performance marketing strategy, measurable enrollment growth, retention, and sustainable success - Serves a growing number of colleges and universities, with a focus on emerging product offerings Company Specialties: - Education Services - Education Management - Education Technology - Learning Design - Marketing - Student Enrollment Company Website: http://www.everspringpartners.com ASSUMPTION: Everspring is a growing company in the education administration programs industry, focused on helping colleges and universities navigate the complexities of technology-driven changes in education. 📊 Role Analysis Career Level: Mid-level to senior role, with a focus on driving go-to-market strategy and campaign testing efforts Reporting Structure: This role reports to the Vice President of Growth Marketing Work Arrangement: Hybrid, with 3 days in the office weekly and additional days as business needs arise Growth Opportunities: - Potential to influence and build consensus across stakeholders - Opportunity to drive market position and increase win rate through compelling, targeted messaging - Chance to create a cohesive go-to-market narrative across all communication channels ASSUMPTION: This role offers growth opportunities in terms of influencing stakeholders, driving market position, and creating a cohesive go-to-market narrative. 🌍 Location & Work Environment Office Type: Hybrid, with 3 days in the office weekly and additional days as business needs arise Office Location(s): 120 S LaSalle St, 1800, Chicago, Illinois 60603, US Geographic Context: - Chicago, Illinois, United States - Central time zone (America/Chicago) - Latitude: 41.8375, Longitude: -87.6866 Work Schedule: 40 hours per week, with additional days as business needs arise ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring collaboration and productivity in the office. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with cross-functional team members 4. Final interview with the Vice President of Growth Marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Writing and editing skills - Ability to develop competitive go-to-market strategies - Cross-functional collaboration and teamwork Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Be prepared to discuss your approach to product marketing, campaign testing, and go-to-market strategy - Research Everspring and the higher education industry to demonstrate your understanding of the market and target audiences ATS Keywords: Product Marketing, Campaign Testing, Go-To-Market Strategy, Sales Enablement, Project Management, Analytical Problem-Solving, Interpersonal Skills, Cross-Functional Collaboration, Strategic Thinking, Writing Skills, Editing Skills, Competitive Intelligence, Content Management Systems, Email Marketing, Social Media, Project Management Tools ASSUMPTION: The application process for this role is likely to involve multiple interviews with cross-functional team members, focusing on strategic thinking, writing skills, and go-to-market strategy development. 🛠️ Tools & Technologies - Content Management Systems (e.g., Salesforce) - Email Marketing Platforms (preferably Marketo, though Pardot or HubSpot are also acceptable) - Social Media Channels (LinkedIn, Meta, podcasts) - Project Management Tools (such as Asana, Workfront, or CoSchedule) ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in product marketing and campaign testing. 👔 Cultural Fit Considerations Company Values: - Collaboration and cross-functional teamwork - Strategic thinking and problem-solving - Rapid learning and iteration - High level of detail and strong writing skills - Ability to influence and build consensus across stakeholders Work Style: - Balanced approach to strategic planning and tactical execution - Comfortable working in a hybrid environment with a focus on productivity and collaboration in the office - Ability to manage multiple projects and priorities simultaneously Self-Assessment Questions: 1. How do you approach developing compelling product messaging and positioning for target audiences? 2. Can you provide an example of a successful go-to-market strategy you've developed and executed? 3. How do you balance high-level strategy with hands-on execution in your work? 4. How comfortable are you working in a hybrid environment and collaborating with cross-functional teams in the office? ASSUMPTION: Everspring values strategic thinking, collaboration, and a balanced approach to strategic planning and tactical execution. Applicants should be comfortable working in a hybrid environment and collaborating with cross-functional teams in the office. ⚠️ Potential Challenges - Balancing high-level strategy with hands-on execution - Managing multiple projects and priorities simultaneously - Working in a hybrid environment with a focus on productivity and collaboration in the office - Keeping up with the rapidly evolving higher education landscape ASSUMPTION: This role may present challenges in balancing strategic planning and tactical execution, managing multiple priorities, and working in a hybrid environment. However, these challenges can be overcome with strong organizational skills, strategic thinking, and a focus on collaboration and productivity. 📈 Similar Roles Comparison - Product Marketing Manager (B2B) at Everspring Inc vs. Product Marketing Manager (B2C) at a consumer goods company - B2B role focuses on go-to-market strategy and campaign testing for emerging product offerings in the higher education industry - B2C role focuses on product marketing and branding for consumer goods, with a focus on consumer behavior and market trends - Product Marketing Manager at Everspring Inc vs. Marketing Manager at a higher education institution - Product Marketing Manager role focuses on driving go-to-market strategy and campaign testing efforts for emerging product offerings - Marketing Manager role focuses on overall marketing strategy and execution for the institution, with a broader scope and less focus on product-specific marketing ASSUMPTION: This role differs from similar roles in the industry in terms of focus, target audience, and required skills. Applicants should be aware of these differences and tailor their application materials accordingly. 📝 Sample Projects 1. Developing and refining product messaging and positioning for a new online learning platform targeted at higher education institutions 2. Conducting competitive intelligence research to inform strategic positioning and go-to-market strategy for an emerging product offering in the higher education industry 3. Collaborating with cross-functional teams to develop and deliver sales enablement materials for a new product launch in the higher education market ASSUMPTION: These sample projects are tailored to the specific requirements and target audience of the Product Marketing Manager - B2B role at Everspring Inc. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall growth strategy for Everspring? 2. Can you describe the team structure and dynamics for this role? 3. What are the most important priorities for this role in the first 90 days? 4. How does Everspring support the professional development and growth of its employees? 5. What are the key performance indicators (KPIs) for success in this role? ASSUMPTION: These key questions are designed to provide insight into the role's fit within the organization, team dynamics, priorities, professional development opportunities, and success metrics. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare for interviews by researching Everspring and the higher education industry, and practicing your responses to common interview questions - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.