Product Marketing Manager, B2B Financial Services

📌 Core Information

🔹 Job Title: Product Marketing Manager, B2B Financial Services

🔹 Company: Tabby

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the success of Tabby's B2B financial services through strategic product marketing
• Developing a deep understanding of merchants' financial needs and the competitive landscape
• Collaborating cross-functionally to launch products and features, and optimize marketing campaigns
• Championing new features based on market gaps and merchant feedback

ASSUMPTION: This role requires a strong understanding of B2B marketing, fintech, and financial services. The ideal candidate will have experience in developing and executing go-to-market strategies, and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop a deep understanding of merchants, their financial needs, and the competitive landscape

✅ Own positioning, audience segmentation, key value propositions, and messaging to differentiate Tabby’s credit products

✅ Test and expand marketing channels to acquire and engage merchants

✅ Lead product and feature launches, from defining the GTM strategy to executing multi-channel campaigns

✅ Collaborate with design, product, and marketing teams to create engaging content and optimize conversion

✅ Monitor competitor activity and market trends to identify new opportunities

✅ Champion new features based on market gaps and merchant feedback

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working with data, iterating on campaigns, and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of B2B product marketing experience, preferably in fintech, lending, or financial services

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English (written and verbal)

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Familiarity with A/B testing and optimization techniques
• Knowledge of the GCC financial services market

ASSUMPTION: While not explicitly stated, proficiency in marketing tools and a basic understanding of the GCC financial services market would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is SAR 25,000 - 40,000 per month (USD 6,667 - 10,700).

Benefits:

• Flexible working hours
• Autonomy and responsibility from day one
• Employee stock options program
• Health Insurance
• Flexi Perks

Working Hours: Full-time, typically 40 hours per week, with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tabby operates in the financial services industry, focusing on creating financial freedom for users through innovative payment and saving solutions. The company is active in Saudi Arabia, the UAE, and Kuwait, with a strong presence in the GCC region.

Company Size: Tabby has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market. This size offers applicants the opportunity to work in a large organization with substantial resources while still maintaining a relatively flat hierarchy.

Founded: Tabby was founded in 2019 and has since grown to become the highest-rated, most-reviewed, largest, and fastest-growing fintech in the GCC region.

Company Description:

• Tabby creates financial freedom by reshaping users' relationships with money
• The company offers flexible payment and saving solutions for both consumers and businesses
• Tabby generates over $10 billion in annual transaction volume for its partner brands

Company Specialties:

• Consumer lending and payment solutions
• Business financing and credit services
• Financial technology and innovation

Company Website: tabby.ai

ASSUMPTION: Tabby's focus on innovation and user-centric design makes it an attractive employer for candidates seeking to work in a dynamic, forward-thinking environment.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have 3-5 years of relevant experience and be looking to grow their career in product marketing within the financial services industry.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.

Work Arrangement: This role is on-site, with flexible working hours and the opportunity to work remotely on an as-needed basis.

Growth Opportunities:

• Advancement to a senior or management role within the product marketing team
• Expansion into other areas of the business, such as business development or strategic partnerships
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: Given Tabby's rapid growth and expansion, there are likely to be numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Tabby's headquarters is located in Riyadh, Saudi Arabia, with additional offices in Dubai, UAE, and Cairo, Egypt. The Riyadh office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a diverse and growing economy
• The city is home to a thriving fintech industry, with numerous startups and established financial institutions
• Riyadh offers a high quality of life, with numerous cultural attractions, entertainment options, and recreational facilities

Work Schedule: Full-time, with flexible working hours and the opportunity to work remotely on an as-needed basis

ASSUMPTION: Riyadh's vibrant business environment and high quality of life make it an attractive location for professionals seeking to advance their careers in the financial services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Understanding of B2B marketing and fintech
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Tabby's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of Tabby's business and the B2B financial services market
• Prepare examples of your past achievements in product marketing, with a focus on driving business growth and customer engagement

ATS Keywords: B2B product marketing, fintech, financial services, go-to-market strategies, positioning, messaging, channel selection, cross-functional collaboration, data-driven, campaign optimization, market trends, merchant feedback

ASSUMPTION: Tabby's hiring process is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to demonstrate their understanding of the role and the company's business.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Tabby may vary, but the ideal candidate will have experience with relevant marketing and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on results and impact

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a focus on results?

ASSUMPTION: Tabby's culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Applicants should be prepared to demonstrate their alignment with these values and work styles.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines
• The B2B financial services market is competitive and constantly evolving, requiring the candidate to stay up-to-date with market trends and competitor activity
• The role may involve some travel to meet with clients and partners
• The Saudi Arabian market may present unique cultural and regulatory challenges

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, adaptable to market changes, and able to navigate cultural and regulatory differences.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on B2B financial services and merchant engagement
• The role requires a deeper understanding of the competitive landscape and market trends in the GCC financial services market
• Career progression in this role may involve expanding into other areas of the business, such as business development or strategic partnerships

ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it differs from other product marketing positions in the financial services industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new B2B credit product
• Conducting market research to identify gaps in the competitive landscape and opportunities for Tabby's products
• Optimizing marketing campaigns to improve merchant acquisition and engagement

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive business growth and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days?
• How does Tabby support the professional development and growth of its employees?
• What are the most significant challenges facing the B2B financial services market in the GCC region, and how does Tabby plan to address them?
• How does Tabby foster a culture of innovation and continuous learning?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and market trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tabby careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past achievements in product marketing, with a focus on driving business growth and customer engagement
• Follow up with Tabby's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.