Product Marketing Manager, B2B Financial Services

📌 Core Information

🔹 Job Title: Product Marketing Manager, B2B Financial Services

🔹 Company: Tabby

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the success of Tabby's B2B financial services through strategic product positioning and marketing
• Collaborating cross-functionally with product, sales, and marketing teams to increase merchant adoption and engagement
• Developing a deep understanding of merchants' financial needs and the competitive landscape
• Leading product launches and optimizing marketing campaigns based on data and insights

ASSUMPTION: This role requires a strong understanding of B2B marketing, fintech, and financial services. It is ideal for candidates looking to leverage their experience in product marketing to drive business growth in the financial technology sector.

📋 Key Responsibilities

✅ Develop a deep understanding of merchants, their financial needs, and the competitive landscape

✅ Own positioning, audience segmentation, key value propositions, and messaging to differentiate Tabby’s credit products from alternatives

✅ Test and expand marketing channels, working with growth and sales teams to identify the most effective ways to acquire and engage merchants

✅ Lead product and feature launches, from defining the GTM strategy to executing multi-channel campaigns

✅ Work with design, product, and marketing teams to create landing pages, marketing campaigns, CRM messaging, and educational content that drives adoption

✅ Run A/B tests and experiments to optimise conversion and engagement, iterating based on data and insights

✅ Monitor competitor activity and market trends to identify new opportunities and keep Tabby ahead of the curve

✅ Collaborate with Product to champion new features based on market gaps and merchant feedback

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. Successful candidates will be comfortable switching between these aspects and driving results through data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of B2B product marketing experience, preferably in fintech, lending, or financial services

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Strong cross-functional collaboration skills
• Data-driven mindset with a focus on campaign optimization
• Fluency in English (written and verbal)

Preferred Skills:

• Experience in the GCC financial services industry
• Familiarity with merchant acquisition and retention strategies

ASSUMPTION: While a background in fintech or financial services is preferred, candidates with relevant experience in other industries may also be considered. Strong problem-solving skills and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (based on industry standards for the role, experience level, and location)

Benefits:

• Flexible working hours
• Autonomy and responsibility from day one
• Participation in the company’s employee stock options program
• Health Insurance
• Flexi Perks

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Tabby operates in the competitive and rapidly evolving fintech sector, focusing on reshaping users' relationships with money through innovative payment and financing solutions.

Company Size: 1,001-5,000 employees. As a mid-sized company, Tabby offers a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 2019. Tabby has experienced significant growth since its founding, expanding its user base and partner network while raising over $1 billion in equity and debt funding.

Company Description:

• Tabby creates financial freedom by offering flexible payment and financing solutions for both consumers and businesses
• The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees
• Tabby generates over $10 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing fintech in the GCC region

Company Specialties:

• Consumer lending and payment solutions
• B2B financial services and merchant financing
• Partnerships with global brands and small businesses

Company Website: tabby.ai

ASSUMPTION: Tabby's focus on innovation and user-centric design has driven its rapid growth and success in the competitive fintech market. Candidates should be prepared to contribute to this culture of continuous improvement and customer focus.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity for experienced product marketers to drive strategic initiatives and make a significant impact on Tabby's B2B financial services.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including product, sales, and marketing.

Work Arrangement: On-site, with flexible working hours and the opportunity for remote work as needed.

Growth Opportunities:

• As Tabby continues to expand its B2B offerings, there will be opportunities for the Product Marketing Manager to grow into leadership roles or take on broader responsibilities
• The company's focus on employee development and internal mobility provides ample opportunities for career growth

ASSUMPTION: This role offers a unique opportunity for candidates to drive strategic initiatives and make a significant impact on Tabby's B2B financial services. Successful candidates will be able to leverage their experience and expertise to drive business growth and innovation.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global hub for finance, tourism, and commerce, offering a diverse and multicultural work environment
• The city is known for its vibrant business ecosystem, with a strong focus on innovation and entrepreneurship
• Dubai's strategic location and time zone make it an ideal base for working with international partners and clients

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity for remote work as needed

ASSUMPTION: Dubai's dynamic business environment and multicultural work environment provide an ideal setting for Tabby's growth and expansion. Candidates should be comfortable working in a fast-paced, international setting.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven decision making and analytical skills
• Cultural fit and alignment with Tabby's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategies, product launches, and campaign optimization
• Showcase your understanding of the fintech industry and Tabby's competitive landscape

ATS Keywords: B2B product marketing, fintech, financial services, go-to-market strategies, product launches, campaign optimization, merchant acquisition, cross-functional collaboration

ASSUMPTION: Tabby's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will be able to demonstrate their expertise in product marketing and their ability to drive business growth in the competitive fintech sector.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable working with a range of marketing and data analysis tools to drive strategic initiatives and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Innovative: We continuously seek new ways to improve and grow
• Collaborative: We work together to achieve our goals

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and impact
• Strong emphasis on collaboration and cross-functional teamwork

Self-Assessment Questions:

• How do you demonstrate your commitment to customer-centricity in your work?
• Can you provide an example of a time when you drove innovation and improvement in a product or campaign?
• How do you approach collaboration and cross-functional teamwork, particularly in high-pressure situations?

ASSUMPTION: Tabby's culture is characterized by its focus on customer-centricity, innovation, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• The competitive and rapidly evolving nature of the fintech industry may present challenges in keeping up with market trends and maintaining a competitive edge
• The role requires a strong understanding of both the B2B and B2C aspects of Tabby's business, which may present unique challenges in terms of segmentation and messaging
• The dynamic work environment may require candidates to be comfortable with ambiguity and adaptability
• The on-site work arrangement may present challenges for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for candidates to drive innovation, demonstrate their adaptability, and make a significant impact on Tabby's growth and success.

📈 Similar Roles Comparison

• Compared to other product marketing roles in fintech, this role places a greater emphasis on B2B financial services and merchant acquisition
• The focus on the GCC market and Tabby's unique value proposition differentiates this role from similar positions in other regions or companies
• This role offers a unique opportunity for candidates to drive strategic initiatives and make a significant impact on a rapidly growing fintech company

ASSUMPTION: While this role shares similarities with other product marketing roles in fintech, its focus on B2B financial services and merchant acquisition sets it apart and offers unique opportunities for candidates to drive business growth and innovation.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new B2B financial service, including positioning, messaging, and channel selection
• Optimizing merchant acquisition campaigns through A/B testing and data analysis, resulting in a 20% increase in conversions
• Collaborating with cross-functional teams to launch a new product feature, including creating landing pages, marketing campaigns, and educational content

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration and data-driven decision making.

❓ Key Questions to Ask During Interview

• How does Tabby differentiate its B2B financial services from competitors in the GCC market?
• Can you describe the team structure and dynamics within the product marketing department and how this role would fit into that structure?
• How does Tabby support the professional development and growth of its employees, particularly in the product marketing function?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Tabby approach work-life balance and employee well-being, particularly in a fast-paced and dynamic work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess their fit with Tabby's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tabby careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on go-to-market strategies, product launches, and campaign optimization
• Prepare for your interview by researching Tabby's competitive landscape and developing your own insights into the company's strengths and opportunities
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.