📌 Core Information
🔹 Job Title: Product Marketing Manager - B2B Mobility Services, Kuiper Marketing (B2B)
🔹 Company: Amazon
🔹 Location: Redmond, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive B2B GTM strategies
- Leading product positioning, messaging, and competitive differentiation
- Driving customer insights through primary and secondary research
- Creating high-impact marketing content for various B2B segments
- Orchestrating product launches and marketing campaigns
ASSUMPTION: This role requires a strong blend of strategic thinking, creative prowess, and technical understanding to effectively communicate Kuiper's transformative potential across diverse industries and regions.
📋 Key Responsibilities
✅ Develop and execute comprehensive B2B GTM strategies
✅ Lead product positioning, messaging, and competitive differentiation
✅ Drive customer insights through primary and secondary research
✅ Create high-impact marketing content for various B2B segments
✅ Orchestrate product launches and marketing campaigns
✅ Collaborate closely with sales, product, industry, and partner marketing teams
✅ Analyze market trends and competitive landscapes
✅ Measure and optimize marketing performance
ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product marketing, with a focus on B2B products and services
Required Skills:
- Proven track record in developing and executing successful B2B go-to-market strategies
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Familiarity with enterprise solutions and networking technologies
- Ability to work effectively in a cross-functional team environment
Preferred Skills:
- Experience in the satellite or space industry
- Fluency in multiple languages
- Proven ability to influence senior leadership and stakeholders
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or an MBA may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role in the Seattle area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime or weekend work to support project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, technology, and cloud computing industries, with a focus on innovation, customer obsession, and operational excellence.
Company Size: Amazon is a large corporation with over 1.3 million employees worldwide, offering extensive resources and growth opportunities for employees.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail
- Cloud computing and infrastructure services (AWS)
- Digital content and streaming services (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Kuiper Marketing team and collaborates closely with cross-functional teams, including product, sales, and industry marketing.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential to grow into a management or leadership role within the Kuiper Marketing team or broader Amazon organization
- Opportunities to work on high-impact projects that drive global connectivity and transformative technologies
- Chance to develop expertise in the emerging satellite broadband industry
ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration provides ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Redmond, Washington, United States
Geographic Context:
- Redmond is located in the Greater Seattle area, offering a mix of urban and suburban living options
- The region is known for its vibrant tech industry, with numerous job opportunities and networking events
- Redmond is home to many tech companies, including Microsoft, Nintendo of America, and Facebook's Reality Labs
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate project needs
ASSUMPTION: The Redmond office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Kuiper Marketing team lead or senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Technical understanding of enterprise solutions and networking technologies
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience in B2B marketing, product launches, and cross-functional team collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful B2B marketing campaigns or projects to discuss during the interview
ATS Keywords: B2B marketing, product marketing, go-to-market strategy, enterprise solutions, networking technologies, satellite broadband, Kuiper, Amazon
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical expertise, and cultural fit within the Kuiper Marketing team and broader Amazon organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role may require proficiency in additional tools and technologies specific to Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Ownership
- Insist on the highest standards
- Think big
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Learn and be curious
- Hire and develop the best
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on measuring and optimizing performance
- Customer-centric, with a focus on understanding and addressing customer needs and pain points
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
- Are you an effective communicator and collaborator, able to work successfully with diverse teams and stakeholders?
- Do you have a strong customer focus and a passion for understanding and addressing customer needs?
ASSUMPTION: Amazon's culture values innovation, customer obsession, and a bias for action, requiring candidates to demonstrate these qualities throughout the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking with hands-on execution and tactical tasks
- Keeping up with the latest trends and developments in the rapidly evolving satellite broadband industry
- Navigating Amazon's large and complex organizational structure
ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration presents unique challenges and opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to traditional B2B marketing roles, this position offers a unique opportunity to shape the future of global connectivity through satellite broadband technology
- Unlike other B2B marketing roles, this position requires a strong understanding of enterprise solutions and networking technologies
- Career paths in satellite broadband marketing may differ from those in traditional B2B marketing, with potential for greater specialization and vertical growth within the industry
ASSUMPTION: The role's focus on satellite broadband marketing presents unique opportunities and challenges compared to traditional B2B marketing roles.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Kuiper's B2B mobility services, including target customer segments, value propositions, and competitive differentiation
- Creating high-impact marketing content, such as case studies, whitepapers, and webinars, to showcase Kuiper's innovative solutions and use cases
- Orchestrating a successful product launch event for Kuiper's B2B mobility services, including logistics, speaker management, and post-event follow-up
ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration presents unique opportunities for project-based work and professional development.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Kuiper Marketing team and Amazon organization, and what are the opportunities for growth and development?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Amazon support the professional development and growth of its employees, particularly in emerging fields like satellite broadband marketing?
- What are the key challenges and opportunities facing the Kuiper Marketing team and broader Amazon organization, and how can this role contribute to addressing them?
- How does Amazon foster a culture of innovation and continuous improvement, and what are the expectations for driving change and impact in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience in B2B marketing, product launches, and cross-functional team collaboration
- Prepare examples of successful B2B marketing campaigns or projects to discuss during the interview
- Research Amazon's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
