Product Marketing Manager (B2B SaaS)

📌 Core Information

🔹 Job Title: Product Marketing Manager (B2B SaaS)

🔹 Company: Sana Commerce

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving product adoption, activation, and business impact through strategic marketing
• Collaborating cross-functionally with Product, Data, and Revenue teams
• Conducting market research and customer conversations to identify opportunities
• Influencing product design and development to ensure market fit and commercial impact
• Executing go-to-market strategies for feature launches and tracking success metrics

ASSUMPTION: This role requires a strong focus on customer needs and business outcomes, with a data-driven approach to decision-making.

📋 Key Responsibilities

✅ Research & Opportunity Sizing

• Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data
• Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns
• Map findings to potential business outcomes and shape product discovery efforts

✅ Influence During Design & Development

• Serve as the voice of the customer and commercial teams during product development
• Ensure product teams are aligned on the potential business impact of each feature or release
• Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives

✅ Go-to-Market (GTM) execution

• Develop and execute GTM strategies for feature launches to ensure alignment with business objectives
• Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations
• Track success through adoption metrics, engagement KPIs, and customer outcomes, and iterate based on what works

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to influence various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, ideally in a B2B SaaS context

Required Skills:

• Demonstrated success in driving feature or product adoption, activation, and usage beyond just product launches
• Strong understanding of user research methods, experimentation, and behavioral data analysis
• Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
• Familiarity with working in agile environments using collaboration tools like Jira and Confluence
• Excellent verbal and written communication skills
• Comfortable working independently in a fast-paced, cross-functional environment

Preferred Skills:

• Fluency in Arabic (for better customer communication and market research)
• Experience working in the Middle East or with Middle Eastern customers

ASSUMPTION: While not explicitly stated, proficiency in Arabic and experience working in the Middle East could be beneficial for this role due to the location and customer base.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Dubai)

Benefits:

• Working in a fun & international environment surrounded by a dedicated team
• Being part of a fast-growing scale-up environment where you can make an impact from day one
• Free meditation and personal therapy sessions through esteemed partners like Calm and Openup
• Career framework and growth coaching
• Develop yourself in the direction you love most, with many new opportunities unfolding quickly
• Hybrid working policy (Ask about location-specific policies)
• Monthly dinners
• Interchangeable Public Holiday Policy

Working Hours: Full-time (40 hours per week, with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is an estimate based on industry standards for the given role, experience level, and location. Actual compensation may vary based on qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically B2B E-commerce and commerce platforms

Company Size: Medium-sized (501-1,000 employees), which offers a supportive, collaborative work environment with opportunities for growth

Founded: 2008, with a history of steady growth and expansion into new markets

Company Description:

• Sana Commerce is a ready-to-use commerce platform engineered for B2B
• They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online, unburden their teams, and drive value faster
• Their platform offers a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees

Company Specialties:

• Integrated E-Commerce for Dynamics NAV
• Integrated E-Commerce for SAP Business One
• Integrated E-Commerce for SAP
• B2B E-Commerce for Wholesale & Distribution
• B2B & B2C E-Commerce
• Sales Portals for Wholesale
• Sales Portal for Manufacturing
• E-Commerce for Microsoft Dynamics
• E-Commerce for SAP

Company Website: https://www.sana-commerce.com

ASSUMPTION: Sana Commerce is a well-established company with a strong focus on B2B e-commerce solutions, offering a supportive work environment for employees to grow and succeed.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product, Data, and Revenue

Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance

Growth Opportunities:

• As the company grows, there will be opportunities for career progression within the marketing department or other areas of the business
• The role offers the chance to work on high-impact projects and make a significant contribution to the company's success
• Sana Commerce provides a career framework and growth coaching to support employee development

ASSUMPTION: This role offers strong growth potential, both in terms of personal development and career advancement, as the company continues to expand and succeed in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open-plan and private offices

Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving business environment and a strong focus on technology and innovation
• The Jumeirah Lake Towers area is a popular business hub with easy access to public transportation and amenities
• Dubai offers a high standard of living, with a wide range of cultural attractions, entertainment options, and outdoor activities

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The work environment at Sana Commerce is collaborative and supportive, with a strong focus on employee growth and development. The Dubai office is conveniently located in a bustling business district, offering easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Chief Marketing Officer (CMO)
• Job offer and onboarding

Key Assessment Areas:

• Customer focus and understanding of market research methods
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Collaboration and cross-functional teamwork
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in driving product adoption and usage
• Demonstrate a strong understanding of user research methods and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Sana Commerce and the B2B e-commerce industry to show your enthusiasm and understanding of the company and its products

ATS Keywords: Product Marketing, B2B SaaS, User Research, Data Analysis, Cross-functional Teams, Go-to-Market Strategy, Feature Launch, Adoption, Activation, Business Impact

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on customer focus, data-driven decision-making, and cross-functional collaboration. Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences and prepare for in-depth interviews that assess their problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Amplitude
• Mixpanel
• Hotjar
• UserTesting
• Typeform or Qualtrics
• Jira
• Confluence
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: This role requires proficiency in user research and data analysis tools, as well as experience working in agile environments with collaboration tools like Jira and Confluence.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and forward-thinking
• Collaborative and supportive
• Results-driven and accountable
• Continuously learning and improving

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong customer focus and a deep understanding of user research methods?
• Are you comfortable working in a fast-paced, cross-functional environment and collaborating with various teams?
• Do you have a data-driven approach to decision-making and a strong analytical skill set?
• Are you results-focused and accountable for your work, with a strong commitment to continuous learning and improvement?

ASSUMPTION: Sana Commerce values a customer-centric, collaborative, and results-driven work culture. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Cross-functional collaboration may present communication and coordination challenges, requiring strong interpersonal skills and adaptability
• The B2B e-commerce industry is competitive and rapidly evolving, presenting unique challenges and opportunities
• The Dubai office is a multicultural environment, which may present language barriers and cultural differences that need to be navigated

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong communication, collaboration, and adaptability skills to succeed in a fast-paced, cross-functional environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a stronger emphasis on user research, data analysis, and cross-functional collaboration
• B2B e-commerce is a unique industry with its own set of challenges and opportunities, requiring a deep understanding of customer needs and market trends
• Career progression in this role may involve moving into senior marketing leadership positions or transitioning into other areas of the business, such as product management or revenue growth

ASSUMPTION: This role is unique in its focus on user research, data analysis, and cross-functional collaboration, presenting a distinct set of challenges and opportunities compared to similar roles in other industries.

📝 Sample Projects

• Conducting market research to identify adoption blockers and usage opportunities for a new feature launch
• Developing and executing a go-to-market strategy for a major product update, driving adoption and engagement among existing customers
• Collaborating with product and data teams to analyze customer usage data and identify trends, informing product development and marketing strategies

ASSUMPTION: These sample projects illustrate the cross-functional nature of the role and the importance of customer focus, data-driven decision-making, and collaboration with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with product and revenue teams to ensure alignment on business objectives and market fit?
• What are the most significant challenges facing the B2B e-commerce industry, and how does Sana Commerce differentiate itself from competitors?
• How does Sana Commerce support the professional development and growth of its employees?
• What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?

ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the strategic importance of the role within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/SanaCommerce/744000053080466-product-marketing-manager-b2b-saas
• Tailor your resume and cover letter to highlight your relevant skills and experiences in driving product adoption, activation, and usage, as well as your proficiency in user research methods and data analysis
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Sana Commerce and the B2B e-commerce industry to show your enthusiasm and understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.