📌 Core Information
🔹 Job Title: Product Marketing Manager (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption, activation, and business impact through cross-functional collaboration
- Conducting market research and user research to identify opportunities and pain points
- Influencing product design and development to ensure market fit and commercial impact
- Executing go-to-market strategies for feature launches
- Tracking success through adoption metrics and customer outcomes
ASSUMPTION: This role requires a strong customer focus, business impact orientation, collaboration, data-driven decision making, operational discipline, and strategic communication skills.
📋 Key Responsibilities
✅ Research & Opportunity Sizing
- Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data
- Collaborate with revenue teams to gather insights and identify customer pain points and success patterns
- Map findings to potential business outcomes and shape product discovery efforts
✅ Influence During Design & Development
- Serve as the voice of the customer and commercial teams during product development
- Ensure product teams are aligned on the potential business impact of each feature or release
- Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives
✅ Go-to-Market (GTM) execution
- Develop and execute GTM strategies for feature launches to ensure alignment with business objectives
- Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations
- Track success through adoption metrics, engagement KPIs, and customer outcomes, and iterate based on what works
ASSUMPTION: The responsibilities listed above are based on the provided job description and may evolve based on the company's needs and the individual's skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, ideally in a B2B SaaS context
Required Skills:
- Demonstrated success in driving feature or product adoption, activation, and usage
- Strong understanding of user research methods, experimentation, and behavioral data analysis
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
- Familiar with working in agile environments using collaboration tools like Jira and Confluence
- Excellent verbal and written communication skills
- Comfortable working independently in a fast-paced, cross-functional environment
Preferred Skills:
- Fluency in Arabic
- Experience working in the Middle East
ASSUMPTION: The required skills listed above are based on the provided job description and may vary based on the company's specific needs.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 40,000 per month (Based on industry standards for a Product Marketing Manager role in Dubai with 5-10 years of experience)
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through esteemed partners like Calm and Openup
- Career framework and growth coaching
- Develop yourself in the direction you love most, with many new opportunities unfolding quickly
- Hybrid working policy (Ask about location-specific policies)
- Monthly dinners
- Interchangeable Public Holiday Policy
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are based on the provided job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B commerce platforms
Company Size: Medium (501-1,000 employees), which offers a supportive and collaborative work environment with opportunities for growth and impact
Founded: 2008, with headquarters in Rotterdam, Netherlands, and offices worldwide, including Dubai
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B, helping customers easily bring complex processes online, unburden their teams, and drive value faster
- The company pairs decades of B2B expertise with smart, integrative software to create a supportive, personalized, and easy buying experience for customers
- Sana Commerce offers a range of specialties, including integrated e-commerce for ERP systems, B2B e-commerce for wholesale and distribution, and sales portals for manufacturing
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: The company description and specialties listed above are based on the provided information and may be subject to change.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement
Reporting Structure: This role will report directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with a mix of on-site and remote work options available
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on international projects and collaborate with global teams
- Access to career framework and growth coaching to support professional development
ASSUMPTION: The role analysis information provided is based on industry standards and may vary depending on the company's specific needs and the individual's skills and experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a hybrid work arrangement
Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural city with a thriving business environment and a high quality of life
- The Jumeirah Lake Towers area offers easy access to public transportation, shopping, dining, and entertainment options
- Dubai has a hot desert climate, with mild winters and very hot summers
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM GST
ASSUMPTION: The location and work environment information provided is based on the company's website and may be subject to change.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Relevant experience and skills for the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments that demonstrate your ability to drive product adoption and usage
- Research the company and its products to show your enthusiasm and understanding of their mission
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Product Marketing, B2B SaaS, User Research, Data Analysis, Agile Methodologies, Customer Focus, Business Impact Orientation, Operational Discipline, Strategic Communication
ASSUMPTION: The interview and application insights provided are based on industry standards and may vary depending on the company's specific needs and preferences.
🛠️ Tools & Technologies
- Amplitude
- Mixpanel
- Hotjar
- UserTesting
- Typeform or Qualtrics
- Jira
- Confluence
ASSUMPTION: The tools and technologies listed above are based on the provided job description and may vary depending on the company's specific needs and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Challenge: Sana Commerce encourages employees to challenge the status quo and innovate
- Own: The company values ownership and accountability for individual and team success
- Deliver: Sana Commerce prioritizes delivering results and exceeding customer expectations
- Experiment: The company fosters a culture of experimentation and continuous improvement
Work Style:
- Collaborative: Sana Commerce values teamwork and cross-functional collaboration
- Agile: The company operates using agile methodologies and embraces change
- Data-driven: Sana Commerce uses data and analytics to inform decision-making and measure success
Self-Assessment Questions:
- Do you have experience driving product adoption and usage in a B2B SaaS context?
- Are you comfortable working independently in a fast-paced, cross-functional environment?
- Do you have strong communication and interpersonal skills, with the ability to influence and collaborate with various teams?
- Are you comfortable using data and analytics to guide decision-making and measure success?
ASSUMPTION: The cultural fit considerations provided are based on the company's website and may vary depending on the company's specific needs and the role's requirements.
⚠️ Potential Challenges
- The role may require working with multiple teams and stakeholders, which can be challenging to manage
- The fast-paced nature of the role may require adaptability and the ability to juggle multiple priorities
- The role may involve working with complex data and analytics, which can be challenging to interpret and apply
- The Dubai office may have a diverse and multicultural environment, which can present unique communication and collaboration challenges
ASSUMPTION: The potential challenges listed above are based on industry standards and may vary depending on the company's specific needs and the individual's skills and experience.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may require more focus on user research and data analysis
- This role may have more exposure to international markets and global teams, providing unique opportunities for growth and learning
- Compared to other marketing roles, this position may have more direct impact on product development and customer success
ASSUMPTION: The role comparison provided is based on industry standards and may vary depending on the company's specific needs and the individual's skills and experience.
📝 Sample Projects
- Conducting user research to identify adoption blockers and usage opportunities for a new feature launch
- Collaborating with product and revenue teams to gather insights and identify customer pain points and success patterns
- Developing and executing a go-to-market strategy for a new product release, including targeted enablement for internal teams and customer-facing narratives
ASSUMPTION: The sample projects listed above are based on the provided job description and may vary depending on the company's specific needs and the role's requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: The key questions to ask during the interview are based on industry standards and may vary depending on the company's specific needs and the individual's skills and experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments that demonstrate your ability to drive product adoption and usage
- Research the company and its products to show your enthusiasm and understanding of their mission
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
