📌 Core Information
🔹 Job Title: Product Marketing Manager (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption, activation, and business impact through cross-functional collaboration
- Conducting market research and customer conversations to uncover adoption blockers and usage opportunities
- Influencing product design and development to ensure strong market fit and commercial impact
- Working with data and analytics to measure success and guide decision-making
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams. A background in B2B SaaS is preferred but not required.
📋 Key Responsibilities
✅ Research & Opportunity Sizing:
- Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data
- Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns
- Map findings to potential business outcomes and shape product discovery efforts
✅ Influence During Design & Development:
- Serve as the voice of the customer and commercial teams during product development
- Ensure product teams are aligned on the potential business impact of each feature or release
- Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives
ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and strong communication skills to influence product development and drive adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, ideally in a B2B SaaS context
Required Skills:
- Proven success in driving feature or product adoption, activation, and usage
- Strong understanding of user research methods, experimentation, and behavioral data analysis
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
- Familiarity with working in agile environments using collaboration tools like Jira and Confluence
- Excellent verbal and written communication skills
- Comfortable working independently in a fast-paced, cross-functional environment
Preferred Skills:
- Experience with employee-generated learning or similar innovative learning approaches
- Fluency in Arabic
ASSUMPTION: While not explicitly stated, proficiency in data analysis and user research methods is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: AED 30,000 - 45,000 per month (Estimated, based on industry standards for the role and location)
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through esteemed partners like Calm and Openup
- Career framework and growth coaching
- Develop yourself in the direction you love most
- Hybrid working policy
- Monthly dinners
- Interchangeable Public Holiday Policy
Working Hours: 40 hours per week, with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B E-commerce and Commerce Platforms
Company Size: Medium (501-1,000 employees), offering a supportive and collaborative work environment with ample opportunities for growth
Founded: 2008, with a history of innovation and growth in the B2B commerce space
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B, helping customers easily bring complex processes online and drive value faster
- The company pairs decades of B2B expertise with smart, integrative software to provide a supportive, personalized, and easy buying experience for customers
- Sana Commerce is known for its innovative approach to B2B commerce, focusing on streamlined, automated processes for employees and a seamless buying experience for customers
Company Specialties:
- Integrated E-commerce for Dynamics NAV, SAP Business One, and SAP
- B2B E-commerce for Wholesale & Distribution, B2B & B2C E-commerce, and Sales Portals for Wholesale and Manufacturing
- E-commerce for Microsoft Dynamics and SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company in the B2B commerce space, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work cross-functionally with Product, Data, and Revenue teams
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company
- The role offers the chance to work on high-impact projects and make a significant contribution to the company's success
- The company's growth-focused environment provides ample opportunities for professional development and growth
ASSUMPTION: The Product Marketing Manager role offers significant growth opportunities, both within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): Dubai, United Arab Emirates (Jumeirah Lake Towers)
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving business ecosystem and numerous opportunities for personal and professional growth
- The Jumeirah Lake Towers area is a modern, upscale district with easy access to public transportation, shopping, dining, and entertainment options
- The United Arab Emirates offers a high standard of living, with excellent infrastructure, education, and healthcare systems
Work Schedule: The work schedule is flexible, with core hours from 9:00 AM to 5:00 PM, Sunday to Thursday, and the option to work remotely some days
ASSUMPTION: The work environment at Sana Commerce is collaborative, supportive, and focused on driving growth and success for both the company and its employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Head of Marketing to discuss the role's responsibilities, required skills, and career growth opportunities
- Case study or project presentation to showcase the candidate's problem-solving skills and strategic thinking
- Final interview with the CEO or another senior leader to discuss the company's vision, mission, and values
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing, user research, and data analysis
- Prepare a case study or project presentation that demonstrates your ability to drive product adoption, activation, and business impact
- Research the company and its products to show your enthusiasm and understanding of their mission and values
ATS Keywords: Product Marketing, B2B SaaS, User Research, Data Analysis, Cross-functional Collaboration, Agile Methodologies, Customer Focus, Business Impact Orientation, Operational Discipline
ASSUMPTION: The interview process at Sana Commerce is designed to assess the candidate's strategic thinking, data analysis skills, and cultural fit, with a strong focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Amplitude, Mixpanel, Hotjar, UserTesting, Typeform, Qualtrics
- Jira, Confluence
- Microsoft Office Suite, Google Workspace
ASSUMPTION: The Product Marketing Manager will be expected to have experience with user research tools, data analysis platforms, and collaboration software to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Challenge: Sana Commerce encourages employees to challenge the status quo and think innovatively to drive growth and success
- Own: The company fosters a culture of ownership, empowering employees to take responsibility for their work and make a significant impact on the business
- Deliver: Sana Commerce is committed to delivering excellence in all aspects of its business, from product development to customer support
- Experiment: The company encourages experimentation and continuous learning to improve its products, processes, and employee experience
Work Style:
- Collaborative: Sana Commerce values a team-oriented approach to work, with regular communication and cross-functional collaboration
- Agile: The company operates using agile methodologies, allowing for flexibility, adaptability, and continuous improvement
- Growth-focused: Sana Commerce is committed to driving growth and success for both the company and its employees, offering ample opportunities for professional development and advancement
Self-Assessment Questions:
- Do you have a proven track record of driving product adoption, activation, and usage in a B2B SaaS context?
- Are you comfortable working independently and collaborating effectively with cross-functional teams?
- Do you have strong data analysis and user research skills, with experience using relevant tools and platforms?
- Are you aligned with Sana Commerce's values and committed to driving growth and success for the company?
ASSUMPTION: Sana Commerce values a growth-focused, collaborative, and innovative work environment, with a strong emphasis on ownership, delivery, and experimentation.
⚠️ Potential Challenges
- The role requires a strong understanding of user research methods, data analysis, and strategic thinking, which may present a learning curve for candidates without relevant experience
- The fast-paced, growth-focused environment may require candidates to adapt quickly and manage multiple workstreams simultaneously
- The hybrid work arrangement may present challenges for candidates who prefer a fully on-site or fully remote work environment
- The Dubai location may present cultural and linguistic challenges for candidates who are not familiar with the United Arab Emirates or the Middle East
ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities, requiring candidates to be adaptable, strategic, and comfortable working in a fast-paced, growth-focused environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on user research, data analysis, and cross-functional collaboration
- In the B2B SaaS industry, this role is unique in its focus on employee-generated learning and innovative learning approaches
- Career-wise, this role offers significant growth opportunities, both within the marketing department and the company as a whole, with a clear path for advancement
ASSUMPTION: The Product Marketing Manager role at Sana Commerce is unique in its focus on employee-generated learning, user research, and data analysis, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Conducting user research to identify adoption blockers and usage opportunities for a new product feature, and developing targeted messaging and enablement strategies to drive adoption
- Analyzing product usage data to identify trends, patterns, and opportunities for improvement, and collaborating with product and data teams to inform product development and strategy
- Developing and executing a go-to-market strategy for a new product launch, including market segmentation, positioning, messaging, and enablement, to drive adoption and business impact
ASSUMPTION: The Product Marketing Manager role at Sana Commerce involves a mix of strategic thinking, data analysis, and hands-on execution, with a strong focus on driving product adoption, activation, and business impact.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to employee-generated learning and how this role contributes to its success?
- How does the marketing team collaborate with product, data, and revenue teams to drive product adoption and business impact?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help candidates better understand the role, the company, and its growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing, user research, and data analysis
- Prepare a case study or project presentation that demonstrates your ability to drive product adoption, activation, and business impact
- Research the company and its products to show your enthusiasm and understanding of their mission and values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
