📌 Core Information
🔹 Job Title: Product Marketing Manager (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption, activation, and business impact through cross-functional collaboration
- Conducting market research and opportunity sizing to inform product development
- Influencing product design and positioning during development
- Executing go-to-market strategies for feature launches
- Tracking success through adoption metrics and customer outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across teams to drive measurable business impact.
📋 Key Responsibilities
✅ Research & Opportunity Sizing
- Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data
- Collaborate with revenue teams to gather insights and identify customer pain points and success patterns
- Map findings to potential business outcomes and shape product discovery efforts
✅ Influence During Design & Development
- Serve as the voice of the customer and commercial teams during product development
- Ensure product teams are aligned on the potential business impact of each feature or release
- Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives
✅ Go-to-Market (GTM) execution
- Develop and execute GTM strategies for feature launches to ensure alignment with business objectives
- Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations
- Track success through adoption metrics, engagement KPIs, and customer outcomes, and iterate based on what works
ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, in a B2B SaaS context
Required Skills:
- Proven success in driving feature or product adoption, activation, and usage beyond just product launches
- Strong understanding of user research methods, experimentation, and behavioral data analysis
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
- Familiarity with working in agile environments using collaboration tools like Jira and Confluence
- Excellent verbal and written communication skills
- Comfortable working independently in a fast-paced, cross-functional environment
Preferred Skills:
- Experience working with enterprise-level B2B SaaS products
- Fluency in Arabic
ASSUMPTION: Given the role's focus on B2B SaaS products, candidates with relevant industry experience and a strong analytical background will be most successful.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research and company size)
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through partners like Calm and Openup
- Career framework and growth coaching
- Develop yourself in the direction you love most
- Hybrid working policy
- Quarterly dinners
- Interchangeable Public Holiday Policy
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B commerce platforms
Company Size: Medium (501-1,000 employees), offering a supportive and collaborative work environment
Founded: 2008, with a history of steady growth and expansion
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online
- Their platform offers a supportive, personalized, and easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: www.sana-commerce.com
ASSUMPTION: Sana Commerce's focus on B2B commerce platforms and commitment to customer success make it an attractive employer for candidates interested in the B2B SaaS industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career development
Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with Product, Data, and Revenue teams
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to grow with the company as it continues to expand and scale
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a hybrid work arrangement
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving business ecosystem
- The United Arab Emirates offers a tax-free income and a high standard of living
- The city's strategic location provides easy access to international markets
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and modern office space provide a flexible and collaborative work environment that caters to diverse employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to decision-making
- Effective communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past work that demonstrate your ability to drive product adoption and engagement
- Research Sana Commerce and the B2B SaaS industry to showcase your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, B2B SaaS, User Research, Data Analysis, Collaboration, Strategic Communication, Customer Focus, Business Impact Orientation, Operational Discipline
ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on their ability to drive product success in a collaborative, cross-functional environment.
🛠️ Tools & Technologies
- Amplitude
- Mixpanel
- Hotjar
- UserTesting
- Typeform or Qualtrics
- Jira
- Confluence
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to user research, data analysis, and collaboration with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and focused on impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving product adoption and engagement?
ASSUMPTION: Candidates who align with Sana Commerce's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may necessitate strong communication and project management skills
- Driving product adoption and engagement may require a deep understanding of customer needs and market trends
- Working in a hybrid environment may present unique challenges related to communication and collaboration
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product adoption and engagement
- B2B SaaS products often have longer sales cycles and more complex customer needs than B2C products
- Career progression in this role may involve moving into senior marketing roles or management positions within the company
ASSUMPTION: Understanding the unique aspects of B2B SaaS marketing and the specific requirements of this role is crucial for success.
📝 Sample Projects
- Conducting user research to identify adoption blockers and usage opportunities for a new feature
- Developing and executing a go-to-market strategy for a product launch, including targeted enablement for internal teams
- Analyzing product usage data to identify trends and inform product development and positioning
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sana Commerce approach collaboration and communication in a hybrid work environment?
- What are the most challenging aspects of working in a fast-paced, dynamic B2B SaaS company?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sana Commerce careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on driving product adoption and engagement
- Prepare examples of your past work that demonstrate your ability to conduct user research, analyze data, and develop go-to-market strategies
- Research Sana Commerce and the B2B SaaS industry to showcase your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
