Product Marketing Manager, B2C

📌 Core Information

🔹 Job Title: Product Marketing Manager, B2C

🔹 Company: Tabby

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and executing marketing campaigns for Tabby's core buy now, pay later products
• Collaborating cross-functionally with Product, Marketing, CX, and Design teams
• Understanding customer needs and competitive landscape to drive product growth
• Developing and executing GTM plans for new products or features

ASSUMPTION: This role requires a strong understanding of B2C marketing, product development, and customer needs to succeed.

📋 Key Responsibilities

✅ Deeply understand our customers, target customers, and the competitive landscape

✅ Own positioning, audience segmentation, key value propositions, and channel strategy

✅ Take complex ideas and distill them into concise, easy-to-understand, and compelling assets

✅ Work with design, product, and marketing teams to create launch and explainer videos, landing pages, marketing campaigns, CRM messaging, and how-to's

✅ Roll up your sleeves to get things done, from writing push notifications to negotiating media buys

✅ Ideate, prioritize, and execute experiments with partners, Marketing, and Product teams to drive product growth

✅ Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth

✅ Partner with engineering, design, marketing, and business teams to develop and execute GTM plans

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring adaptability and strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in B2C product marketing, preferably in fintech or e-commerce

Required Skills:

• Proven experience in B2C product marketing
• Strong analytical skills and data-informed decision-making
• Excellent communication and writing skills in English
• Ability to work cross-functionally and collaborate effectively
• Experience with project planning and management

Preferred Skills:

• Previous experience in Consumer FinTech
• Proficiency in Arabic

ASSUMPTION: Candidates with a strong background in B2C product marketing and a passion for fintech will be most successful in this role.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 40,000 per month (based on experience level and industry standards for Product Marketing Managers in Riyadh)

Benefits:

• Flexible working hours
• Autonomy and responsibility from day one
• Participation in the company’s employee stock options program
• Health Insurance
• Flexi Perks

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Buy Now, Pay Later (BNPL) solutions

Company Size: 1,001-5,000 employees, offering a mix of startup-like agility and mid-size company resources

Founded: 2019, with a brief history of rapid growth and expansion across the MENA region

Company Description:

• Tabby creates financial freedom by reshaping the way people shop, spend, and save
• Offers BNPL solutions for over 40,000 global brands and small businesses
• Serves over 15 million shoppers across Saudi Arabia, UAE, and Kuwait
• Valued at $3.3 billion in its last round of funding

Company Specialties:

• Buy Now, Pay Later (BNPL) solutions
• E-commerce and retail partnerships
• Financial technology and innovation

Company Website: https://tabby.ai

ASSUMPTION: Tabby's focus on innovation and customer-centric approach makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression

Reporting Structure: Reports directly to the Head of Product Marketing, Ali Refaat

Work Arrangement: On-site, with flexible working hours and remote work possibilities

Growth Opportunities:

• Potential career progression into senior roles within the Product Marketing team
• Expansion into new markets and product lines
• Gaining experience in a fast-growing fintech company

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within the fintech industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in Riyadh

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia
• Home to a diverse and growing economy, with a strong focus on technology and innovation
• Offers a mix of traditional and modern cultural experiences

Work Schedule: Full-time, with flexible hours and the possibility of remote work

ASSUMPTION: Riyadh provides a dynamic and vibrant work environment for professionals in the technology and finance sectors.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Understanding of B2C marketing and product development
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with Tabby's values

Application Tips:

• Highlight relevant experience in B2C product marketing and fintech
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your ability to work cross-functionally and collaborate effectively
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Product Marketing, B2C, Fintech, Cross-Functional, Analytical, Collaboration, GTM, Customer Understanding, Competitive Landscape, Marketing Campaigns

ASSUMPTION: Tabby's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Project management software (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)

ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and data-driven
• Collaborative and inclusive

Work Style:

• Agile and adaptable
• Results-oriented and proactive
• Strong communicator and team player

Self-Assessment Questions:

• How do you stay updated on industry trends and customer needs?
• Can you provide an example of a successful cross-functional collaboration in a previous role?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Candidates who align with Tabby's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with diverse teams across different time zones and cultures
• Keeping up with the latest trends and developments in the fintech industry
• Adapting to changes in the market and competitive landscape

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Product Marketing Manager, B2C - Tabby vs. Product Marketing Manager, B2C - Competitor A
• Industry-specific context: Fintech vs. E-commerce
• Career path comparison: Product Marketing Manager → Senior Product Marketing Manager → Head of Product Marketing

ASSUMPTION: This role offers a unique opportunity to work in the growing fintech industry and contribute to Tabby's continued success.

📝 Sample Projects

• Developing and executing a marketing campaign for a new feature launch
• Conducting market research to understand customer needs and preferences
• Creating educational content to help customers make the most of Tabby's services

ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Tabby?
• What are the most pressing challenges facing the product marketing team currently?
• How does Tabby support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to maintaining that culture?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://tabby.pinpointhq.com/en/postings/d5a5837a-362b-48c2-b71d-5d9190184521
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous work, focusing on marketing campaigns and product launches
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.