📌 Core Information
🔹 Job Title: Product Marketing Manager, B2C
🔹 Company: Stability AI
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully remote (US/Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for Stability AI's creative applications
- Shaping product positioning and messaging for professional users
- Leading pricing strategy and competitive analysis
- Collaborating cross-functionally to drive pipeline growth and customer engagement
- Building something from the ground up in the generative AI space
ASSUMPTION: This role requires a strong understanding of professional creative tools and the generative AI ecosystem.
📋 Key Responsibilities
✅ Develop compelling positioning and messaging for Stability AI's creative applications
✅ Lead pricing strategy and competitive analysis
✅ Own go-to-market strategy for new features and products
✅ Track and analyze product adoption and user feedback
✅ Partner with growth team to align on acquisition and lifecycle marketing efforts
✅ Create product education materials and sales enablement content
✅ Collaborate with creative, community, and social teams to develop marketing assets
ASSUMPTION: This role involves frequent collaboration with various teams and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in B2C product marketing, preferably in professional creative tools
Required Skills:
- Proven expertise in go-to-market strategy, positioning, and messaging
- Highly skilled at crafting impactful marketing content
- Experience leading pricing strategy and competitive analysis
- Strong analytical mindset with experience using data to measure marketing effectiveness
- Understanding of the visual media generative AI ecosystem
Preferred Skills:
- Experience with generative AI tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in professional creative tools and a strong understanding of generative AI will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Research Services
Company Size: 51-200 employees
Founded: 2023 (estimated)
Company Description:
- Stability AI sparked the Generative AI revolution with the release of Stable Diffusion in 2022
- Develops cutting-edge open models in image, video, 3D, and audio, as well as professional applications for enterprise-grade visual media creation
- Recognized as one of Fortune's 50 AI Innovators and one of Time's Most Influential Companies
Company Specialties:
- Generative AI models
- Professional creative tools
- Enterprise-grade visual media creation
Company Website: stability.ai
ASSUMPTION: Stability AI is a fast-growing startup with a strong focus on innovation and open-source technology.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the VP of Marketing & Communications
Work Arrangement: Fully remote (US/Canada)
Growth Opportunities:
- Potential to grow with the company as it expands its offerings and user base
- Opportunity to shape the narrative around Stability AI's products and influence their success
- Chance to work on cutting-edge technology and contribute to the generative AI revolution
ASSUMPTION: This role offers significant growth potential as Stability AI continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United States, Canada
Geographic Context:
- United States: Large, diverse market with many professional creators
- Canada: Close proximity to the United States, with a similar time zone and cultural context
Work Schedule: Standard full-time work hours (40 hours/week)
ASSUMPTION: The fully remote work arrangement allows for flexibility and work-life balance, while also enabling collaboration with team members across the United States and Canada.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP of Marketing & Communications
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of professional creative tools and the generative AI ecosystem
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience with professional creative tools and generative AI
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your marketing content and strategies to showcase during interviews
ATS Keywords: Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Pricing Strategy, Competitive Analysis, Marketing Content, Data Analysis, Generative AI, Customer Engagement, Sales Enablement, Product Education, Collaboration, Visual Media, User Feedback, Pipeline Growth
ASSUMPTION: Stability AI uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Generative AI tools (e.g., Stable Diffusion, Midjourney)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Openness
- Collaboration
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in professional creative tools and generative AI?
- Can you provide an example of a successful go-to-market strategy you've developed for a B2C product?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Stability AI values candidates who are passionate about innovation, open to collaboration, and committed to driving results through data-driven decision-making.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving generative AI landscape
- Balancing multiple priorities and deadlines in a dynamic work environment
- Collaborating effectively with remote team members across different time zones
- Ensuring consistent and compelling messaging across various channels and audiences
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on B2C products in the generative AI space, requiring a strong understanding of professional creative tools and cutting-edge technology
- Stability AI's focus on open-source technology and innovation sets it apart from other companies in the industry
- This role offers the opportunity to work on cutting-edge technology and contribute to the generative AI revolution, providing unique career growth opportunities
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on generative AI and open-source technology makes it unique and particularly exciting for candidates passionate about innovation.
📝 Sample Projects
- Developing a go-to-market strategy for a new generative AI tool targeting professional creators
- Conducting competitive analysis and pricing strategy for Stability AI's creative applications
- Creating marketing content and sales enablement materials to support the launch of a new product feature
ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager, B2C, might work on, demonstrating the role's focus on go-to-market strategy, pricing, and marketing content.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Stability AI's creative applications?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does Stability AI support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Stability AI approach work-life balance and employee well-being in a fully remote work environment?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with professional creative tools and generative AI
- Prepare examples of your marketing content and strategies to showcase during interviews
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
