Product Marketing Manager – B2C Solutions (Overleaf & Writefull)

📌 Core Information

🔹 Job Title: Product Marketing Manager – B2C Solutions (Overleaf & Writefull)

🔹 Company: Digital Science

🔹 Location: Europe, Remote

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading B2C and B2C2B product marketing for Overleaf and Writefull solutions
• Developing and executing go-to-market strategies
• Crafting compelling product positioning and messaging
• Enabling sales efforts and supporting teams
• Driving user adoption and engagement across global user base

ASSUMPTION: This role requires a strategic thinker who can balance both high-level strategy and hands-on execution. Familiarity with AI and its applications in product marketing is a plus.

📋 Key Responsibilities

✅ Plan and execute effective go-to-market (GTM) strategies for product launches and key feature releases

✅ Define product positioning and messaging that resonates with researchers, students, and individual users

✅ Conduct competitive analysis and market research to inform messaging and differentiation

✅ Collaborate with cross-functional teams to ensure alignment across all touchpoints

✅ Create compelling product marketing content including blog posts, case studies, videos, product pages, and in-app messaging

✅ Oversee the performance of in-app messaging to improve app engagement and value communication

✅ Partner with Product, Performance Marketing, Sales, and Customer teams to create and deliver coordinated campaigns and create effective product storytelling

✅ Enable Sales and Customer teams with product-focused materials such as battlecards, playbooks, and presentations

✅ Keep internal teams informed of product launches and positioning through clear communications and launch briefings

✅ Conduct customer and competitor research to inform product strategy and campaign focus

✅ Track and report on key marketing metrics to optimize future initiatives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure effective product positioning and communication in the market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of product marketing experience, ideally in B2C, B2C2B, and SaaS environments

Required Skills:

• Proven track record in developing go-to-market strategies and delivering customer-focused messaging
• Experience with customer research, campaign planning, and sales enablement
• Strong organizational and time-management skills
• Fluent in English with excellent writing skills

Preferred Skills:

• Experience with AI integration in product marketing
• Familiarity with the research and academic publishing industry

ASSUMPTION: Candidates with experience in AI integration and the research industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and company size)

Benefits:

• Flexible working hours
• Remote work opportunities
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours/week), flexible hours

ASSUMPTION: The salary range is an estimate based on market research and company size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science operates in the Software Development industry, focusing on AI-driven solutions for research and academic publishing

Company Size: 501-1,000 employees (mid-sized company)

Founded: 2011 (14 years ago)

Company Description:

• Digital Science invests in, nurtures, and supports innovative businesses and technologies to make research more open, efficient, and effective
• They work in partnership with the research community to tackle challenges and drive progress
• Digital Science is an equal opportunity employer, committed to diversity and inclusion

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• Data Analytics

Company Website: www.digital-science.com

ASSUMPTION: Digital Science's focus on AI and research makes it an attractive employer for candidates interested in cutting-edge technology and its application in the academic sector.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with significant responsibility and autonomy

Reporting Structure: Reports to the Head of Marketing (not specified)

Work Arrangement: Remote work with flexible hours, allowing for a good work-life balance

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within Digital Science
• Opportunity to work on high-impact projects and drive product success
• Chance to learn and apply AI integration in product marketing

ASSUMPTION: This role offers significant growth potential for candidates eager to take on new challenges and expand their skillset.

🌍 Location & Work Environment

Office Type: Remote work with no physical office requirement

Office Location(s): Not applicable (remote work)

Geographic Context:

• Remote work allows for flexibility in location, with a focus on European time zones
• Digital Science has offices in London, Cambridge, and Iași, fostering a global work environment
• Candidates must live in the UK, Spain, Germany, or Romania to apply

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Product marketing experience and achievements
• AI integration and marketing strategy skills
• Communication and collaboration abilities
• Cultural fit with Digital Science's values

Application Tips:

• Highlight relevant product marketing experience and achievements
• Demonstrate understanding of AI integration in product marketing
• Tailor resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare questions about the company, team, and role to ask during the interview

ATS Keywords: Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Customer Research, Campaign Planning, Sales Enablement, AI Integration, Content Development, Cross-Functional Collaboration, Market Insight, Performance Tracking, Communication, Organizational Skills, Time Management, Collaboration

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interview questions focused on product marketing strategy and AI integration.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• AI integration tools (e.g., IBM Watson, Google AI Platform)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with marketing automation, AI integration, and collaboration tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Results-driven and autonomous
• Collaborative and team-oriented
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do I have a proven track record in product marketing and a passion for driving product success?
• Am I comfortable working remotely and collaborating with global teams?
• Do I thrive in a dynamic, fast-paced environment and embrace change?

ASSUMPTION: Applicants should assess their fit with Digital Science's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders to align on product positioning and messaging
• Keeping up with industry trends and AI developments to inform product strategy
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: Applicants should be prepared to manage multiple priorities, collaborate effectively, and adapt to a remote work environment.

📈 Similar Roles Comparison

• This role focuses on B2C and B2C2B product marketing, whereas similar roles may focus on B2B or enterprise-level products
• Digital Science's focus on AI integration sets this role apart from similar positions in other companies
• Career progression may involve moving into a senior marketing role or exploring other opportunities within Digital Science

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in other companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Overleaf feature
• Creating compelling product messaging and positioning for Writefull's AI-powered writing assistant
• Conducting customer research to inform product strategy and campaign focus

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these tasks in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Digital Science support the integration of AI in product marketing, and what resources are available for this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Digital Science foster a collaborative and inclusive work environment, particularly in a remote setting?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Digital Science Careers
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Digital Science, the role, and the industry
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.