📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Hearst
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving clinical improvements at the point of care
- Aligning with healthcare industry drivers
- Providing evidence-based and experience-based clinical decision support solutions
- Improving patient care quality, safety, and efficiency
ASSUMPTION: This role requires a strong understanding of the healthcare industry and clinical decision support to effectively drive improvements and align with industry goals.
📋 Key Responsibilities
✅ Drive clinical improvements at the point of care by providing evidence-based and experience-based clinical decision support solutions
✅ Align clinical improvements with healthcare industry drivers to assist clients in meeting their clinical and financial goals
✅ Collaborate with cross-functional teams to develop and implement clinical decision support solutions
✅ Monitor and analyze clinical data to identify trends and opportunities for improvement
✅ Stay up-to-date with industry trends and best practices in clinical decision support
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to effectively drive clinical improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on the healthcare industry
Required Skills:
- Proven experience in product marketing within the healthcare sector
- Strong knowledge of clinical decision support and evidence-based solutions
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
Preferred Skills:
- Master's degree in a related field
- Experience with order sets, plans of care, and actionable rules
- Familiarity with healthcare industry regulations and standards
ASSUMPTION: Candidates with a strong background in product marketing and a passion for improving patient care will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the Los Angeles area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. The company's portfolio includes various media outlets, financial services, healthcare services, and transportation services.
Company Size: Hearst has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Hearst was founded in 1887 and has since grown into a leading media and information company.
Company Description:
- Hearst is committed to leading with purpose and integrity, innovating for more than a century
- The company's portfolio includes global financial services, healthcare services, transportation services, television stations, newspapers, magazines, cable television networks, and more
- Hearst is dedicated to serving the communities it operates in, both civically and philanthropically
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and large employee base provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the product marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product, sales, and clinical experts.
Work Arrangement: This role is on-site, with the expectation of working from the Los Angeles office.
Growth Opportunities:
- Advancement to a senior-level product marketing role within the organization
- Expansion of responsibilities to include additional product lines or markets
- Opportunities to work on special projects or initiatives
ASSUMPTION: The Product Marketing Manager role at Hearst offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Los Angeles office is a modern, collaborative workspace with an open floor plan and ample natural light.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving job market
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- Los Angeles has a Mediterranean climate, with mild, wet winters and hot, dry summers
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with the expectation of working additional hours as needed to meet project deadlines.
ASSUMPTION: The Los Angeles office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Industry knowledge and clinical decision support expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Hearst's values
Application Tips:
- Highlight your relevant experience in product marketing and clinical decision support
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your past accomplishments in driving clinical improvements and aligning with industry goals
ATS Keywords: Clinical Decision Support, Product Marketing, Healthcare Industry Knowledge, Evidence-Based Solutions, Patient Care Improvement, Clinical Evidence, Order Sets, Plans of Care, Actionable Rules, Clinical Improvements, Financial Goals, Fast-Paced Environment, Motivated Team, Transform Healthcare, Quality Improvement, Safety
ASSUMPTION: The interview process at Hearst is designed to assess the candidate's industry knowledge, strategic thinking, and cultural fit, with a focus on driving clinical improvements and aligning with healthcare industry goals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and clinical decision support professionals.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for improving patient care and driving clinical improvements?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of driving results and meeting goals in a product marketing role?
ASSUMPTION: Candidates who are passionate about improving patient care, comfortable working in a fast-paced environment, and have a proven track record of driving results will be a strong fit for this role at Hearst.
⚠️ Potential Challenges
- The healthcare industry is complex and rapidly changing, requiring continuous learning and adaptation
- The role may require working with sensitive patient data and maintaining strict confidentiality
- There may be pressure to meet aggressive clinical improvement goals and deadlines
- The work may involve collaborating with diverse stakeholders, including clinicians, administrators, and technology vendors
ASSUMPTION: Candidates should be prepared to navigate the complexities of the healthcare industry, maintain strict confidentiality, and work effectively with diverse stakeholders to overcome these challenges.
📈 Similar Roles Comparison
- Product Marketing Manager (Healthcare) vs. Product Marketing Manager (Technology): The former focuses on driving clinical improvements and aligning with healthcare industry goals, while the latter focuses on driving product adoption and market share
- Product Marketing Manager (Healthcare) vs. Clinical Operations Manager: The former focuses on driving clinical improvements through evidence-based solutions, while the latter focuses on managing clinical operations and workflows
- Product Marketing Manager (Healthcare) vs. Medical Science Liaison: The former focuses on driving clinical improvements and aligning with healthcare industry goals, while the latter focuses on building relationships with key opinion leaders and clinical experts
ASSUMPTION: Candidates should consider the unique aspects of this role compared to similar roles in the healthcare industry when evaluating their fit and career goals.
📝 Sample Projects
- Developing and implementing a clinical decision support solution to improve patient care quality and efficiency
- Analyzing clinical data to identify trends and opportunities for improvement, and developing evidence-based solutions to address them
- Collaborating with cross-functional teams to develop and launch a new clinical decision support product
ASSUMPTION: These sample projects are representative of the types of initiatives the Product Marketing Manager may be involved in at Hearst, focusing on driving clinical improvements and aligning with healthcare industry goals.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for driving clinical improvements at Hearst?
- What are the most pressing clinical challenges facing the company, and how can this role help address them?
- How does Hearst support the professional development and growth of its product marketing team members?
- What is the typical career path for a Product Marketing Manager at Hearst, and what opportunities exist for advancement?
- How does Hearst ensure the quality and accuracy of its clinical decision support solutions?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and clinical decision support
- Prepare examples of your past accomplishments in driving clinical improvements and aligning with industry goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
