Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Aarki

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing clear and compelling product messaging and positioning
• Collaborating with cross-functional teams to define and execute go-to-market strategies
• Conducting market and competitive research to identify trends and opportunities
• Creating data-driven stories and visuals to engage stakeholders
• Building high-quality sales enablement materials to empower the sales team

ASSUMPTION: This role requires a strategic thinker with a strong understanding of the Adtech/Martech domain, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop clear and compelling product messaging and positioning to differentiate Aarki's products in the market

✅ Collaborate with cross-functional teams (Product, Sales, Partner, and Customer Success) to define and execute go-to-market plans for product launches

✅ Conduct thorough market research and competitive analysis to identify trends and opportunities that inform product positioning

✅ Analyze product usage data and customer insights to craft narratives using flows, graphs, and visuals that drive engagement

✅ Create high-quality collateral (decks, one-pagers, case studies) to empower sales teams and improve conversion rates

✅ Work on content marketing initiatives that align with the marketing funnel to drive awareness, engagement, and conversions

✅ Collaborate effectively with internal teams to ensure alignment on product strategy and marketing initiatives

ASSUMPTION: The role may involve occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-6 years of experience in the Adtech/Martech domain

Required Skills:

• Critical thinking and data-driven approach
• Strong communication skills and exceptional storytelling abilities
• Project management expertise and ability to manage multiple projects simultaneously
• Stakeholder management skills and ability to work effectively across teams
• Go-getter attitude and ability to thrive in a fast-paced environment

Preferred Skills:

• Experience in sales enablement and building impactful collateral
• Experience in content marketing and understanding of the marketing funnel
• Strong data interpretation skills to create insightful reports and visuals
• Ability to perform competitive and market research to drive strategic decisions

ASSUMPTION: Candidates with relevant experience in the advertising industry or a related field may be considered even if they do not meet the exact education requirements.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Aarki operates in the competitive and dynamic advertising services industry, focusing on mobile advertising solutions to drive revenue growth for clients.

Company Size: Aarki is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: Aarki was founded in 2010 and has since grown to become a leading AI-driven advertising solutions provider, working with hundreds of advertisers across the globe.

Company Description:

• Aarki is an AI company that builds advertising solutions to drive mobile revenue growth
• The company uses AI to find audiences in a privacy-first world by using trillions of contextual bidding signals coupled with proprietary neural net-based models
• Aarki's platform includes a full-service team and unified creative strategy that delivers ad creative ideation and execution

Company Specialties:

• Mobile Advertising
• Mobile App Marketing
• Programmatic Media
• Multivariate Creative
• Dynamic Creative Optimization
• Mobile App Retargeting
• Mobile App User Acquisition

Company Website: http://www.aarki.com

ASSUMPTION: Aarki's focus on AI-driven solutions and data-driven decision-making sets it apart in the advertising industry, providing unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, Partner, and Customer Success.

Work Arrangement: This role is on-site, with flexible work arrangements available. Occasional travel may be required to attend industry events or meet with clients.

Growth Opportunities:

• Potential advancement to a senior-level marketing role within the company
• Expansion of responsibilities to include leadership and mentoring of junior team members
• Opportunities to work on high-impact projects and drive strategic initiatives

ASSUMPTION: Aarki's focus on growth and innovation provides ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Aarki's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 164 Townsend St, San Francisco, California 94107, US

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city is known for its vibrant startup scene and thriving tech industry
• Bangalore offers a mix of urban and natural environments, with numerous parks and green spaces

Work Schedule: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: Aarki's Bangalore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Data interpretation and analysis skills
• Cultural fit and alignment with Aarki's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
• Research Aarki's products and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Positioning, Go-to-Market Strategy, Market Research, Competitive Analysis, Data-Driven Storytelling, Sales Enablement, Content Marketing, Stakeholder Management, Critical Thinking, Strong Communication Skills, Project Management, Go-getter Attitude

ASSUMPTION: Aarki's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Adtech/Martech platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Aarki's tools and technologies are designed to support data-driven decision-making and streamline marketing processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency
• Accountability: Taking responsibility for one's actions and decisions
• Customer Focus: Prioritizing client needs and satisfaction

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and market changes?
• Can you provide an example of a time when you had to manage multiple projects simultaneously?
• How do you approach data analysis and interpretation to drive strategic decisions?

ASSUMPTION: Aarki's company culture values innovation, collaboration, and data-driven decision-making, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Keeping up with the fast-paced and dynamic nature of the advertising industry
• Balancing multiple projects and priorities simultaneously
• Effectively communicating complex ideas and data-driven insights to diverse stakeholders
• Occasional travel requirements to attend industry events or meet with clients

ASSUMPTION: Aarki's fast-paced environment and dynamic industry present unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role focuses more on product-specific messaging and go-to-market strategies, while the Marketing Manager role has a broader scope, encompassing all marketing efforts for the company.
• Adtech vs. Martech: Aarki's focus on Adtech/Martech sets this role apart from other marketing roles in the broader tech industry, as it requires a deep understanding of advertising technologies and platforms.
• Mid-level management vs. Senior-level management: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution. As the role progresses, there may be opportunities to take on more leadership responsibilities and advance to a senior-level position.

ASSUMPTION: Aarki's Product Marketing Manager role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on Adtech/Martech and data-driven decision-making.

📝 Sample Projects

• Developing clear and compelling product messaging and positioning for a new adtech platform
• Conducting market research and competitive analysis to identify trends and opportunities in the mobile advertising industry
• Creating data-driven stories and visuals to engage stakeholders and drive product adoption
• Building high-quality sales enablement materials to empower the sales team and improve conversion rates

ASSUMPTION: Aarki's Product Marketing Manager role offers a diverse range of projects and initiatives, with a focus on driving strategic impact and driving business growth.

❓ Key Questions to Ask During Interview

• How does Aarki approach product positioning and messaging in the competitive Adtech/Martech landscape?
• Can you describe the team structure and dynamics within the marketing department?
• How does Aarki foster a culture of innovation and continuous learning?
• What opportunities are there for professional growth and development within the company?
• How does Aarki balance the need for data-driven decision-making with the need for agility and adaptability in the fast-paced advertising industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Aarki's unique culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
• Research Aarki's products and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.