📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DISCO
🔹 Location: Austin, TX
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing initiatives to promote DISCO's products in the market
- Conducting competitive analysis and market research
- Collaborating with sales and product teams for successful product launches
- Creating sales collateral and product training materials
ASSUMPTION: This role requires a strong understanding of product marketing principles and a proven track record in driving product success.
📋 Key Responsibilities
✅ Conduct competitive analysis to identify market trends and opportunities
✅ Gather customer insights to understand needs, preferences, and pain points
✅ Work closely with the sales team to create sales collateral and product training materials
✅ Collaborate with the product team to develop go-to-market plans for new product launches
✅ Develop and refine clear and impactful product messaging and positioning
ASSUMPTION: This role requires strong analytical, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, with a demonstrated success in previous product marketing roles
Required Skills:
- Proven experience in technology or software product marketing, particularly in the B2B or SaaS space
- Solid understanding of product marketing principles, best practices, and methodologies
- Proficiency in market research, customer segmentation, and competitive analysis
Preferred Skills:
- Experience with legal or litigation technology
- Familiarity with AI-powered software
ASSUMPTION: Candidates with experience in the legal tech industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5+ years of experience in Austin, TX)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Flexible PTO
- Competitive salary plus RSUs
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically legal technology
Company Size: Medium (501-1,000 employees) - Offers a structured environment with opportunities for growth and collaboration
Founded: 2013 - DISCO has been revolutionizing the legal industry with its AI-powered solutions for over a decade
Company Description:
- DISCO provides a cloud-native, AI-powered legal solution that simplifies e-discovery, legal document review, and case management
- They serve enterprises, law firms, legal services providers, and governments
- DISCO's mission is to use technology to strengthen the rule of law
Company Specialties:
- eDiscovery
- Legal Technology
- Document Review
- Legal Request
- Legal Hold
- Professional Services
- Digital Forensics
- Legal AI
- Artificial Intelligence
- Depositions
- Legal Timelines
Company Website: csdisco.com
ASSUMPTION: DISCO's focus on legal technology makes it an attractive option for candidates interested in the legal industry or looking to transition into it.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers growth opportunities and the chance to make a significant impact on DISCO's product marketing efforts
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: Hybrid - 2-3 days on-site in Austin, TX, with the rest of the week working remotely
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Chance to gain experience in a growing industry and company
- Opportunity to work on cutting-edge AI-powered technology
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid - A mix of on-site and remote work
Office Location(s): Austin, TX (111 Congress Avenue, Suite 900) and New York, NY (335 Madison Avenue, Suite 6D)
Geographic Context:
- Austin, TX - Known for its vibrant tech industry, live music scene, and outdoor activities
- New York, NY - A global hub for business, finance, and culture
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Product marketing experience and achievements
- Market research and competitive analysis skills
- Communication and presentation skills
- Cultural fit and alignment with DISCO's values
Application Tips:
- Highlight your experience with product marketing in the legal tech industry or a related field
- Include specific examples of your achievements in market research, competitive analysis, and sales enablement
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions about DISCO's products, company culture, and growth opportunities
ATS Keywords: Product Marketing, Competitive Analysis, Market Research, Customer Insights, Sales Enablement, Go-to-Market Strategy, Product Messaging, Legal Technology, AI-Powered Software
ASSUMPTION: DISCO's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on their ability to drive product success.
🛠️ Tools & Technologies
- AI-powered software and tools for e-discovery and legal document review
- Marketing automation and analytics platforms
- Project management and collaboration tools
ASSUMPTION: Candidates should be comfortable working with AI-powered software and various marketing tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Customer Focus
- Accountability
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: DISCO values candidates who are passionate about innovation, data-driven decision-making, and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Keeping up with the latest trends and developments in legal technology
- Balancing the demands of multiple stakeholders, including sales, product, and marketing teams
- Adapting to a hybrid work arrangement, which may require more self-motivation and organization
ASSUMPTION: These challenges can be overcome by strong time management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Product Marketing Manager (Legal Tech) vs. Product Marketing Manager (General Software) - The legal tech focus requires a deeper understanding of the industry and its unique challenges
- Product Marketing Manager vs. Marketing Manager - The former is more focused on product-specific strategies, while the latter may have a broader scope, including brand management and campaign development
- Product Marketing Manager (Mid-level) vs. Senior Product Marketing Manager - The latter role may involve more strategic decision-making, team leadership, and cross-functional collaboration
ASSUMPTION: This role offers a unique blend of product marketing and legal tech experience, making it an attractive option for candidates interested in the legal industry or looking to transition into it.
📝 Sample Projects
- Conducting a competitive analysis of DISCO's main competitors and identifying opportunities for differentiation
- Developing a go-to-market strategy for a new AI-powered feature, including messaging, positioning, and launch plan
- Creating sales collateral and product training materials to support the launch of a new product or feature
ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on DISCO's product marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the marketing team collaborate with the sales and product teams to ensure successful product launches?
- What are the biggest challenges facing the legal tech industry, and how does DISCO plan to address them?
- How does DISCO support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in product marketing, legal tech, or a related field
- Prepare for the interview by researching DISCO's products, company culture, and industry trends
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
