Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Esri

🔹 Location: Redlands, California, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving product awareness, demand, and adoption
• Collaborating cross-functionally with various teams
• Creating and executing marketing campaigns
• Developing product positioning, messaging, and go-to-market strategies
• Working for a company committed to science, sustainability, community, education, research, and positive change

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on understanding market needs and communicating product value effectively.

📋 Key Responsibilities

✅ Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing

✅ Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio

✅ Lead, coordinate, and execute product launch and release activities, internal communications, and multi-channel customer enablement

✅ Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally

✅ Create multi-channel content and materials to help inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources

✅ Provide insight into competitive strengths, weaknesses, opportunities, and threats

✅ Identify and monitor key performance indicators to measure content effectiveness and usage as well as overall performance

✅ Engage directly with customers through events, webinars, user groups, and interviews to gain deeper understanding into their needs and experiences and build community

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking, with a strong emphasis on customer engagement.

🎯 Required Qualifications

Education: Bachelor's in business, marketing, or related field

Experience: 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field

Required Skills:

• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events, and/or tradeshows

Preferred Skills:

• Demonstrated ability in releasing and creating interest in innovative technology products
• Advanced degree (MBA or related field) and/or a geography, computer science, information systems background
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro

ASSUMPTION: While a bachelor's degree is required, an advanced degree or relevant experience in GIS, computer science, or information systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,720 - $120,640 USD (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Profit-sharing
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Geographic Information System (GIS) software

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1969

Company Description:

• Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping
• They take a geographic approach to problem-solving, brought to life by modern GIS technology
• Esri is committed to science, sustainability, community, education, research, and positive change

Company Specialties:

• GIS
• Geographic information systems
• Software
• Geospatial analysis
• Geography
• Web mapping
• Place
• Location analytics
• Demographics
• 3D
• Site selection
• Government
• IoT
• Training
• Location intelligence
• Smart cities
• Geodesign
• And Mapping

Company Website: www.esri.com

ASSUMPTION: Esri is a well-established company in the GIS software industry, with a large employee base and a strong commitment to positive global change.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Senior Product Marketing Manager

Work Arrangement: Hybrid (On-site with remote flexibility)

Growth Opportunities:

• Potential career progression into senior or management roles within the product marketing team
• Broadening of skills and expertise through cross-functional collaboration and project involvement
• Opportunities for professional development and growth within the larger organization

ASSUMPTION: This role offers opportunities for career growth and skill development within the product marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): 380 New York St., Redlands, CA 92373, US

Geographic Context:

• Redlands, California, is located in the Inland Empire region of Southern California
• The area offers a mix of urban and suburban living, with access to outdoor recreation and cultural attractions
• Redlands has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (10-20% travel required)

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong on-site presence for collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Communication and presentation skills
• Marketing strategy and planning
• Understanding of GIS concepts and applications
• Problem-solving and analytical skills
• Cultural fit and alignment with Esri's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of GIS concepts and applications in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Esri's company culture and values to ensure a strong cultural fit

ATS Keywords: Product Marketing, GIS, Marketing Strategy, Cross-functional Collaboration, Customer Engagement, Content Creation, Competitive Analysis, Performance Tracking, Customer Needs, Market Research, Product Launch

ASSUMPTION: Esri's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive product marketing success within the GIS software industry.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, content management systems)
• GIS software and applications (e.g., ArcGIS Pro)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Excellence

Work Style:

• Cross-functional teamwork
• Data-driven decision making
• Agile and adaptable
• Customer-centric
• Continuous learning and improvement

Self-Assessment Questions:

• How do you align with Esri's commitment to innovation and continuous learning?
• Describe your experience working in a cross-functional team environment and driving collaborative success
• How do you approach data-driven decision making and performance tracking in a marketing role?

ASSUMPTION: Esri values candidates who demonstrate a strong fit with their company culture, including a commitment to innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Balancing strategic planning with tactical execution
• Working effectively in a hybrid work environment
• Travel requirements (10-20% of the time)
• Keeping up with industry trends and technological advancements in GIS software

ASSUMPTION: These challenges are common in a product marketing role within the GIS software industry and can be effectively managed with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Product Marketing Manager (Esri) vs. Product Marketing Manager (Other GIS Software Companies)
• Esri's large employee base and extensive resources may offer more opportunities for career growth and professional development
• Esri's strong commitment to positive global change may provide a more meaningful and impactful work experience
• Other GIS software companies may offer more specialized or niche product portfolios, allowing for deeper expertise in specific areas
• Product Marketing Manager (GIS Software Industry) vs. Product Marketing Manager (Other Software Industries)
• GIS software marketing requires a strong understanding of geographic information systems and location intelligence
• Other software industries may have more established marketing practices and resources, but may not offer the same level of innovation or impact
• Product marketing roles in other software industries may have different product portfolios, target audiences, and competitive landscapes
• Product Marketing Manager (Mid-level) vs. Senior/Manager Product Marketing Roles
• Mid-level roles offer opportunities for career growth and skill development
• Senior/Manager roles provide more strategic influence, team leadership, and decision-making responsibilities
• The transition from mid-level to senior/manager roles requires a demonstration of strong leadership, strategic thinking, and team-building skills

ASSUMPTION: Comparing this role to similar positions within the GIS software industry, other software industries, and different career levels can help applicants understand the unique aspects and potential growth opportunities of this product marketing role at Esri.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new GIS software product launch
• Creating and delivering customer presentations and training materials for a suite of GIS applications
• Conducting market research and competitive analysis to inform product positioning and messaging
• Managing a product launch event, including coordination with cross-functional teams, vendor management, and customer engagement
• Developing and implementing a customer enablement strategy to drive product adoption and customer success

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Product Marketing Manager at Esri might undertake, demonstrating the role's strategic, creative, and analytical aspects.

❓ Key Questions to Ask During Interview

• Can you describe the product portfolio for this role and how it fits into Esri's overall strategy?
• How does this role collaborate with other teams, such as product management, engineering, and business development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Esri support the professional growth and development of its product marketing team members?
• What are the most challenging aspects of working in a hybrid environment for this role?

ASSUMPTION: Asking these questions can help applicants better understand the role's responsibilities, priorities, and growth opportunities, as well as Esri's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on GIS software and product marketing
• Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills, as well as your understanding of GIS concepts and applications
• Research Esri's company culture and values to ensure a strong cultural fit and alignment with their mission
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.