Tickmill, a leading multi-regulated multi-asset broker, is seeking an experienced Product Marketing Manager to drive marketing efforts for their UK and EU markets, focusing on stock exchanges, exchange-traded products, CFDs, and derivatives. This role involves developing and executing marketing strategies, creating targeted campaigns, and managing partnerships to enhance brand exposure and customer engagement.
Key aspects of this role include:
- Developing and executing marketing strategies for various financial products
- Creating targeted campaigns across digital marketing channels
- Managing paid advertising campaigns and ensuring cost-effectiveness
- Collaborating with product and sales teams to align marketing efforts with business objectives
- Conducting market research and analyzing competitors' offerings
- Ensuring all marketing activities comply with financial regulations and industry best practices
ASSUMPTION: This role requires a strong understanding of the UK and EU financial markets, particularly in futures, options, and CFDs, as well as experience in product marketing within the financial services industry.
📋 Key Responsibilities
- 🎯 Strategic Planning & Execution:
- Develop and implement marketing strategies tailored to stock exchanges, futures, options, CFDs, Forex, Indices, Commodities, and other derivative products.
- Create targeted campaigns leveraging digital marketing, social media, SEO/SEM, and content marketing.
- 💰 Campaign Management & Optimization:
- Optimize and manage paid advertising campaigns across multiple channels, ensuring high ROI and cost-effectiveness.
- Collaborate with the central marketing team and cross-functional teams to ensure alignment and successful market entry.
- 📊 Market Research & Analysis:
- Regularly analyze competitors' offerings and conduct market research to identify trends, customer needs, and opportunities for differentiation and improvement.
- Ensure all marketing communications follow brand guidelines and resonate with the target audience, differentiating Tickmill from competitors.
- 🤝 Partnership Management:
- Manage local partnerships with affiliates, influencers, and media channels to enhance brand exposure.
- Provide the sales team with necessary tools, presentations, and training to effectively promote Tickmill's products.
- 📚 Content Creation & Education:
- Create engaging content, including blogs, email campaigns, webinars, and educational materials to enhance customer engagement and knowledge.
- Develop informative content to educate potential and existing clients about trading strategies, market analysis, and the benefits of using Tickmill's platforms for futures, options, and CFDs trading.
ASSUMPTION: This role requires strong analytical skills, excellent communication and presentation skills, and the ability to work collaboratively across departments and with international teams.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Finance, Business, or a related field; a Master's degree is a plus.
- Experience:
- Minimum of 3-5 years of experience in product marketing within the financial services industry, focusing on stock exchanges, exchange-traded products, CFDs, derivatives, futures, and options.
- Required Skills:
- In-depth knowledge of the UK and EU financial markets and regulatory environments.
- Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
- Expertise in digital marketing, including PPC, SEO, email marketing, and content strategy.
- Hands-on experience with Google Ads, Meta Ads, CRM tools, and analytics platforms.
- Excellent communication and presentation skills.
- Ability to work collaboratively across departments and with international teams.
- Familiarity with financial regulatory considerations related to marketing and industry best practices.
- Preferred Skills:
- Experience with financial regulatory compliance and industry best practices.
- Familiarity with trading platforms and financial products.
ASSUMPTION: Candidates should have a strong understanding of the financial markets and be able to adapt to the dynamic nature of the industry.
💰 Compensation & Benefits
- Salary Range: £50,000 - £70,000 per annum (Based on experience and qualifications)
- *ASSUMPTION:* The salary range is estimated based on industry standards for mid-senior level product marketing roles in the financial services sector in London.
- Benefits:
- Attractive remuneration package, including discretionary and loyalty bonuses.
- Participation in the pension scheme (5% + 5%).
- Health insurance, life assurance, and gym membership discount.
- Employee training and development program.
- Birthday half-day off and loyalty benefits.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Tickmill is a multi-regulated multi-asset broker offering a wide range of asset classes, including Forex, CFDs, Futures, and Options.
- Company Size: Medium (201-500 employees)
- As a medium-sized company, Tickmill offers a supportive work environment with opportunities for professional growth and collaboration.
- Founded: 2014
- Tickmill was founded in 2014 and has since grown to employ over 280 individuals across its offices in London, Cyprus, Estonia, South Africa, and several other regional offices globally.
- Company Description:
- Tickmill is a multi-regulated multi-asset broker on a mission to provide the best trading conditions in the market.
- As a broker founded by traders for traders, Tickmill focuses on empowering customers to succeed by offering great trading conditions, excellent service, quality education, and AI-powered trading tools.
- Company Specialties:
- Forex broker
- Fast execution
- Low spreads
- CFD
- No requotes
📊 Role Analysis
- Career Level: Mid-Senior Level
- This role is suitable for candidates with 3-5 years of experience in product marketing within the financial services industry.
- Reporting Structure: This role reports directly to the Head of Marketing.
- The Product Marketing Manager will collaborate with the central marketing team, product teams, and sales teams to ensure alignment and successful market entry.
- Work Arrangement: Hybrid (London-based with remote work options)
- Tickmill offers a hybrid work model, allowing employees to work from their London office or remotely.
- Growth Opportunities:
- Tickmill provides opportunities for professional growth through its employee training and development program, as well as internal promotions based on performance and skill development.
🌍 Location & Work Environment
- Office Type: Hybrid (London-based with remote work options)
- Tickmill's London office is located in the heart of the City, offering a vibrant and dynamic work environment.
- Office Location(s):
- 3rd Floor, 27 - 32 Old Jewry, London, EC2R 8DQ, United Kingdom
- Kedron 9, Mesa Geitonia, Limassol, 4004, Cyprus
- 3, F28-F29 Eden Plaza, Eden Island, Mahe, Seychelles F28-29, SC
- Unit B, Lot 49, 1st Floor, Block F, Lazenda Warehouse 3, Jalan Ranca-Ranca, 87000 F.T, Labuan, MY
- Geographic Context:
- London, the City of London, is a major global financial hub, offering a diverse range of industries and opportunities for professional growth.
- The UK and EU markets present significant opportunities for growth and expansion in the financial services sector.
- Work Schedule: Full-time (40 hours per week)
- Tickmill offers a standard full-time work schedule, with flexible remote work options available.
💼 Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Head of Marketing or another senior team member
- Key Assessment Areas:
- Understanding of the UK and EU financial markets
- Product marketing experience within the financial services industry
- Digital marketing skills and campaign management experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the UK and EU financial markets and your familiarity with Tickmill's products and services.
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- CRM tools (e.g., Salesforce, HubSpot)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Trading platforms (e.g., MetaTrader, cTrader)
- Microsoft Office Suite
- Google Workspace
- Work Style:
- Collaborative and supportive team environment
- Dynamic and fast-paced work culture
- Focus on continuous learning and professional development
- Hybrid work model with flexible remote work options
- Self-Assessment Questions:
- How do you align with Tickmill's company values, particularly 'trust' and 'transparency'?
- How comfortable are you working in a hybrid work environment, collaborating with international teams?
- How do you approach continuous learning and professional development in your role?
⚠️ Potential Challenges
- Role-specific Challenges:
- Keeping up with the dynamic nature of the financial markets and regulatory changes.
- Balancing multiple marketing campaigns and projects simultaneously.
- Company-specific Challenges:
- Working in a fast-paced, growing organization with evolving priorities and goals.
- Collaborating effectively with international teams across different time zones.
- Location-specific Challenges:
- Navigating the competitive financial services landscape in the UK and EU markets.
- Managing local partnerships and affiliate relationships in multiple regions.
📈 Similar Roles Comparison
- Product Marketing Manager (Financial Services) vs. Product Marketing Manager (Technology):
- Financial Services: Focus on financial products, regulatory compliance, and market trends.
- Technology: Focus on tech products, market trends, and competitive analysis.
- Industry-specific Context:
- Financial Services: Highly regulated, dynamic, and competitive market with a focus on customer engagement and education.
- Technology: Rapidly evolving market with a focus on innovation, market disruption, and customer acquisition.
- Career Path Comparison:
- Product Marketing Manager (Financial Services): Progression to Senior Product Marketing Manager, Head of Product Marketing, or Director of Marketing.
- Product Marketing Manager (Technology): Progression to Senior Product Marketing Manager, Head of Product Marketing, or Chief Marketing Officer.
📝 Sample Projects
- Product Launch Campaign:
- Develop and execute a marketing campaign for the launch of a new CFD product, including targeted advertising, content marketing, and partnership management.
- Market Research & Analysis:
- Conduct a comprehensive market analysis of the UK and EU futures markets, identifying trends, customer needs, and opportunities for differentiation and improvement.
- Customer Engagement Campaign:
- Create and implement an email marketing campaign to engage existing clients and encourage them to explore new trading opportunities on Tickmill's platform.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Tickmill's UK and EU markets?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does Tickmill support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://tickmill.bamboohr.com/careers/356).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved.
- Research Tickmill's products, services, and company culture to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
