Product Marketing Manager - Brno/Prague

📌 Core Information

🔹 Job Title: Product Marketing Manager - Brno/Prague

🔹 Company: ROI Hunter

🔹 Location: Brno, Jihomoravský Kraj, Czechia (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK (Brno, Prague, Czechia)

🚀 Job Overview

Key aspects of this role include:

• Shaping product narratives and driving strategy
• Collaborating with global teams and top-tier partners like Meta and Snapchat
• Managing stakeholder relationships and streamlining sales processes
• Developing compelling messaging and organizing webinars and events

ASSUMPTION: This role requires a strong B2B mindset and experience in B2B marketing, with a focus on lead generation and digital approaches.

📋 Key Responsibilities

✅ Define and communicate the Value Promise pillar, ensuring partners understand and trust ROI Hunter's solutions

✅ Streamline the sales process to efficiently acquire partner leads

✅ Develop compelling messaging that aligns with ROI Hunter's value proposition and sets expectations for client onboarding

✅ Organize webinars and events related to ROI Hunter's partners

✅ Manage competitor analysis, TAM (Total Addressable Market) management, and product demos

ASSUMPTION: The role involves a mix of strategic planning, communication, and project management, with a focus on driving growth through lead generation and partner collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in B2B marketing, preferably in Product Marketing or Demand Generation

Required Skills:

• Proven track record in B2B marketing and lead generation
• Strong communication skills in English
• Experience with stakeholder management and collaboration
• Familiarity with OKRs and data-driven decision making
• Comfortable with digital marketing approaches, such as webinars

Preferred Skills:

• Experience with Meta and Snapchat platforms
• Fluency in Czech or other local languages
• Background in SaaS or e-commerce

ASSUMPTION: While a specific degree is not always required, the ideal candidate should have a strong foundation in B2B marketing and relevant experience in lead generation and stakeholder management.

💰 Compensation & Benefits

Salary Range: CZK 80,000 - 120,000 per month (gross) based on experience and industry standards for mid-level Product Marketing roles in the Czech Republic

Benefits:

• Quarterly performance bonus or commission
• 25 days of holiday
• 3 paid sick days per year
• Work from home allowance
• Meal allowance
• Multisport card
• Free massage or physiotherapy appointment once per month
• Shared education budget for personal development
• Company and team events

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level Product Marketing roles in the Czech Republic, considering the company size and location. Benefits are subject to change and may be adjusted based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Mid-size)

Founded: 2014

Company Description:

• ROI Hunter is a product performance management (PPM) platform, enabling retailers to understand how their individual products perform throughout the product life cycle
• The platform connects directly to ad networks, allowing e-commerce marketers to build and launch more profitable campaigns all from the same platform
• ROI Hunter is an official partner for major players like Meta Business & Instagram and Google

Company Specialties:

• Facebook & Instagram Ads
• Predictive Remarketing
• Google Analytics
• E-commerce
• Dynamic product ads
• Dynamic audiences
• Cross-device targeting
• Scaling
• Ads Automation
• Online Advertising
• E-commerce Advertising
• Catalogue and Inventory Marketing Platform

Company Website: http://www.roihunter.com

ASSUMPTION: ROI Hunter is a mid-sized, growing technology company with a strong focus on e-commerce and digital marketing. They value collaboration, learning, and open communication.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Head of Product Marketing

Work Arrangement: Remote OK (Brno, Prague, Czechia) with flexible working hours

Growth Opportunities:

• Potential career progression into senior roles within the Product Marketing team
• Opportunities to work on global projects and collaborate with top-tier partners
• Chance to shape the future of Product Marketing at ROI Hunter

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and the impact the candidate can have on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Brno, Prague) with remote work options

Office Location(s): Brno, Prague, and remote

Geographic Context:

• Brno and Prague are major cities in the Czech Republic, offering a mix of urban and cultural experiences
• The Czech Republic has a strong economy and is known for its high quality of life
• ROI Hunter's offices are located in vibrant, central areas of both cities

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The hybrid work environment allows for a good balance between collaboration and remote work, with the option to work from home or in the office as needed.

💼 Interview & Application Insights

Typical Process:

• Initial screening with the recruiter
• Assignment to complete a sneak peek into the world of a PMM at ROI Hunter
• Final interview with the Head of Product and Head of Product Marketing
• Job offer

Key Assessment Areas:

• Understanding of B2B marketing and lead generation strategies
• Communication and stakeholder management skills
• Cultural fit with ROI Hunter's values and work environment
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant B2B marketing experience and achievements in your resume
• Prepare examples of successful lead generation campaigns or projects
• Demonstrate your understanding of ROI Hunter's platform and value proposition in your cover letter
• Be prepared to discuss your approach to stakeholder management and collaboration

ATS Keywords: B2B marketing, Product Marketing, Demand Generation, Lead Generation, Stakeholder Management, Digital Marketing, Collaboration, Communication, Sales Process, OKRs, Webinars, Competitor Analysis, TAM Management, Product Demos

ASSUMPTION: The interview process is designed to assess the candidate's understanding of B2B marketing, lead generation strategies, and cultural fit with ROI Hunter's values and work environment.

🛠️ Tools & Technologies

• Miro
• Slack
• Critical Thinking

ASSUMPTION: The listed tools are essential for collaboration and communication within the role and the broader organization.

👔 Cultural Fit Considerations

Company Values:

• Autonomy and flexibility
• Learning together and growth
• Openness
• Caring for each other

Work Style:

• Collaborative and team-oriented
• Proactive and self-driven
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in an environment that values autonomy and flexibility?
• Are you comfortable with open communication and feedback?
• Do you enjoy working collaboratively and supporting your team's growth?

ASSUMPTION: ROI Hunter values a work environment that emphasizes autonomy, collaboration, learning, and open communication. Candidates should be comfortable with these aspects to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities
• Balancing strategic planning with day-to-day tasks
• Adapting to a fast-paced, growing organization
• Working remotely and maintaining productivity

ASSUMPTION: These challenges are common in mid-level Product Marketing roles, particularly in fast-growing technology companies. Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional Product Marketing roles, this position focuses heavily on lead generation and partner collaboration
• ROI Hunter's emphasis on digital marketing approaches, such as webinars, sets it apart from more traditional B2B marketing roles
• Career progression opportunities are significant, with the chance to shape the future of Product Marketing at ROI Hunter

ASSUMPTION: This role offers a unique blend of strategic planning, lead generation, and partner collaboration, making it distinct from traditional Product Marketing positions. The significant growth potential and impact on the company's success make it an attractive opportunity for mid-level B2B marketing professionals.

📝 Sample Projects

• Developing and executing a webinar series to educate partners on ROI Hunter's platform and value proposition
• Collaborating with Meta and Snapchat teams to create global marketing campaigns that drive lead generation
• Conducting competitor analysis and TAM management to inform strategic decision-making and improve ROI Hunter's market position

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, showcasing the candidate's ability to drive meaningful results in a dynamic SaaS environment.

❓ Key Questions to Ask During Interview

• How does ROI Hunter measure the success of the Value Promise pillar, and what KPIs are most important?
• What are the biggest challenges facing the Product Marketing team currently, and how can this role help address them?
• How does ROI Hunter support the professional development and growth of its Product Marketing team members?
• What are the most important qualities and skills for someone to succeed in this role, according to the team?
• How does ROI Hunter collaborate with partners like Meta and Snapchat, and what opportunities exist for global projects and events?

ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, challenges, and growth opportunities, as well as the company's approach to collaboration and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant B2B marketing experience and achievements
• Write a cover letter demonstrating your understanding of ROI Hunter's platform and value proposition
• Prepare examples of successful lead generation campaigns or projects
• Prepare for a final interview with the Head of Product and Head of Product Marketing, focusing on your approach to stakeholder management and collaboration

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.