📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Quad
🔹 Location: New York, NY, USA
🔹 Job Type: Full time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic positioning of Quad’s media and tech key offerings
- Sales enablement and go-to-market strategy
- Industry insight and product messaging
- Cross-functional collaboration and client engagement
ASSUMPTION: This role requires a strong understanding of the advertising media landscape and the ability to translate complex offerings into simple, customer-focused value propositions.
📋 Key Responsibilities
✅ Lead strategic product marketing initiatives to drive success and growth of Quad’s media and tech key offerings
✅ Own product positioning and messaging that clearly articulates benefits and differentiation
✅ Provide industry insight to product, sales, and marketing teams
✅ Lead go-to-market prioritization and marketing strategy for existing and new releases
✅ Collaborate with internal teams on training and sales enablement materials
✅ Work with the larger marketing team to develop and activate integrated product campaigns
✅ Create marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation
✅ Partner with client-facing teams to create resources and training for effective communication of product offerings
✅ Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, and other critical client-facing material
ASSUMPTION: This role requires strong communication skills, collaboration, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5+ years of experience in media with at least 4+ years in product marketing or agency sales development
Required Skills:
- Expertise in advertising and media
- Effective communication skills
- Collaborative spirit
Preferred Skills:
- Strong design and Microsoft PowerPoint skills
ASSUMPTION: Candidates with a strong background in media and proven product marketing or sales development experience are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 per year
Benefits:
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off
- Employee discounts
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market conditions and the company's compensation structure. Benefits may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Quad is a global marketing experience company that helps brands make direct consumer connections across various touchpoints, from household to in-store to online.
Company Size: Quad has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth.
Founded: 1971, Quad has a rich history and established presence in the marketing industry.
Company Description:
- Quad offers a suite of media, creative, and production solutions to streamline marketing complexities
- The company uses data-driven intelligence and state-of-the-art technology to deliver value on client investments
- Quad serves approximately 2,700 clients across multiple industry verticals, with a focus on commerce, financial services, and health
Company Specialties:
- Packaging
- Digital Marketing
- Direct Marketing
- In-Store
- Print
- Data and Analytics
- Technology Solutions
- Media Services
- Content Services
- Consulting
- Strategy
- Managed Services
- Creative Services
Company Website: http://www.quad.com
ASSUMPTION: Quad's extensive experience and diverse offerings make it an attractive employer for marketing professionals seeking growth and development opportunities.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals with a proven track record in product marketing or agency sales development.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing.
Work Arrangement: This role is on-site, requiring regular presence at Quad's headquarters in Sussex, Wisconsin.
Growth Opportunities:
- Potential career progression into senior leadership roles within the product marketing function
- Expansion of responsibilities across Quad's diverse service offerings
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers strong growth potential for candidates eager to make an impact in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Quad's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 10505 W. National Ave, West Allis, WI 53227, USA
Geographic Context:
- Quad's headquarters is located in the Milwaukee metropolitan area, offering a blend of urban and suburban living
- The area is known for its vibrant arts and culture scene, as well as numerous outdoor recreation opportunities
- The cost of living in the Milwaukee area is generally lower than in other major U.S. cities
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed
ASSUMPTION: Quad's work environment is designed to support collaboration, innovation, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the senior leadership team
- Final round interview with key stakeholders
Key Assessment Areas:
- Industry knowledge and expertise
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in media and product marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful product marketing campaigns or sales enablement materials
ATS Keywords: Advertising, Media, Product Marketing, Sales Enablement, Go-to-Market Strategy, Industry Insight, Cross-Functional Collaboration, Client Engagement
ASSUMPTION: Quad's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Quad provides the necessary tools and technologies to support the success of its employees in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Can you adapt to change and respond effectively in a dynamic work environment?
- Do you have a proven track record of achieving results and meeting goals?
ASSUMPTION: Quad values employees who embody their core values and work style, fostering a strong cultural fit within the organization.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Managing multiple projects and priorities may require strong organizational skills and time management
- Working on-site at Quad's headquarters may require relocation or commuting for some candidates
ASSUMPTION: Quad offers support and resources to help employees overcome potential challenges and succeed in their roles.
📈 Similar Roles Comparison
- Product Marketing Manager (Quad) vs. Product Marketing Manager (Agency):
- Quad offers a broader range of services and a more diverse client base
- Agencies may provide more specialized expertise in specific marketing disciplines
- Product Marketing Manager (Quad) vs. Product Marketing Manager (Tech Company):
- Quad focuses on marketing experience and consumer connections across various touchpoints
- Tech companies may have a stronger focus on product development and innovation
- Career path comparison:
- Product Marketing Manager (Quad) may offer opportunities to expand responsibilities across Quad's diverse service offerings
- Product Marketing Manager (Agency/Tech Company) may provide opportunities to specialize in specific marketing disciplines or product categories
ASSUMPTION: Comparing similar roles across different organizations can help candidates identify the best fit for their career goals and preferences.
📝 Sample Projects
- Developing a go-to-market strategy for a new data intelligence product
- Creating a sales enablement presentation to educate the sales team on a new media offering
- Conducting market research to inform product positioning and messaging for an existing portfolio solution
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives a Product Marketing Manager at Quad might work on.
❓ Key Questions to Ask During Interview
- How does this role fit into Quad's overall product marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Quad support the professional development and growth of its employees?
- What is the typical career path for a Product Marketing Manager at Quad?
- How does Quad foster collaboration and cross-functional teamwork across its various service offerings?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful product marketing campaigns or sales enablement materials
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
