📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: RCA
🔹 Location: Saint-Herblain, Pays de la Loire, France
🔹 Job Type: On-site, Full-time
🔹 Category: Software Development
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining go-to-market strategies for RCA's solutions
- Orchestrating launches and analyzing performance
- Collaborating with cross-functional teams (marketing, product, sales)
- Contributing to product strategy and roadmap prioritization
ASSUMPTION: This role requires a strong understanding of product marketing, go-to-market strategies, and cross-functional team collaboration. Experience in the software development industry, particularly in SaaS or IT, would be beneficial.
📋 Key Responsibilities
✅ Market and User Knowledge: Develop a deep understanding of RCA's market and users, contributing to discovery phases and maintaining user personas.
✅ Product Strategy Contribution: Contribute to RCA's overall product strategy and build complete commercial offers.
✅ Positioning and Launching Offers: Define positioning for offers, create adapted messages for targets, and plan market introduction.
✅ Performance Improvement: Collect client and usage data feedback, integrate internal feedback, and evolve solutions accordingly.
ASSUMPTION: This role requires strong analytical skills, the ability to work with data, and a customer-centric mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of experience in a similar role, ideally in SaaS or IT
Required Skills:
- Excellent project management skills
- Strong communication skills (written and verbal)
- Ability to define and exploit KPIs
- Team player with excellent collaboration skills
- Familiarity with software development industry and B2B sector
Preferred Skills:
- Experience in the accounting software industry
- Fluency in French and English
ASSUMPTION: The ideal candidate will have a proven track record in product marketing, strong analytical skills, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level product marketing roles in the Pays de la Loire region)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on RCA products
- Flexible working hours
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the Pays de la Loire region. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on accounting software for expert-comptables and their clients
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1999, with over 25 years of experience in the industry
Company Description:
- RCA is an independent software editor, 100% autonomous and based in Nantes
- Offers two main product lines: 13 software solutions for expert-comptable cabinets and a SaaS platform for TPE/PME management
- Emphasizes innovation, collaboration, and customer-centricity in its approach
Company Specialties:
- Accounting software
- SaaS platform for TPE/PME management
- Product development and innovation
Company Website: http://www.rca.fr
ASSUMPTION: RCA's focus on innovation and customer-centricity creates an environment that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the company as a whole
Reporting Structure: The Product Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including product, sales, and customer success
Work Arrangement: On-site, with flexible hours and remote work options available
Growth Opportunities:
- Progression within the marketing department, such as senior roles or management positions
- Expansion into other areas of the business, such as product management or customer success
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: RCA's focus on employee growth and development creates opportunities for career advancement and skill-building.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): 8, Rue Édith Piaf, Bâtiment A, Saint-Herblain, Pays de la Loire 44800, FR
Geographic Context:
- Saint-Herblain is a suburb of Nantes, offering a mix of urban and suburban living
- Close proximity to Nantes, providing access to city amenities and cultural attractions
- Well-connected by public transportation, with easy access to highways and the Nantes Atlantique Airport
Work Schedule: Standard office hours, with flexible hours and remote work options available
ASSUMPTION: RCA's office environment fosters collaboration, creativity, and employee well-being, contributing to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening to discuss the role and candidate's qualifications
- Two in-depth interviews, including a case study presentation to assess the candidate's skills and fit
- Transparent and timely communication throughout the process
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with RCA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the case study presentation by demonstrating your understanding of RCA's products and market
- Research RCA's company culture and values to ensure a strong fit
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Project Management, KPI Development, Communication, Team Collaboration, Customer Feedback, Accounting Software, SaaS, TPE/PME Management
ASSUMPTION: RCA's recruitment process is designed to be simple, transparent, and focused on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced environment
- Focus on teamwork and cross-functional collaboration
- Encouragement of creativity and initiative
- Emphasis on work-life balance
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with data and analyzing market trends?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
- Are you passionate about driving product success and contributing to a company's growth?
ASSUMPTION: RCA values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the market and product roadmap
- Balancing the needs of various stakeholders, including clients, internal teams, and leadership
- Working in a bilingual environment, with French as the primary language and English as a secondary language
ASSUMPTION: RCA's dynamic and collaborative environment may present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: While both roles focus on product success, the Product Marketing Manager is more focused on market analysis and go-to-market strategies, while the Product Manager is responsible for product development and roadmap prioritization
- Industry-specific context: RCA's focus on accounting software for expert-comptables and TPE/PME management requires a strong understanding of the industry and its specific market dynamics
- Career path comparison: The Product Marketing Manager role can lead to senior roles within the marketing department or expansion into other areas of the business, such as product management or customer success
ASSUMPTION: The Product Marketing Manager role at RCA offers a unique blend of responsibilities and opportunities for growth within the company.
📝 Sample Projects
- Conducting market research and analysis to inform product strategy and roadmap prioritization
- Developing and executing go-to-market strategies for new product launches or feature updates
- Collaborating with cross-functional teams to create marketing materials, such as case studies, blog posts, and webinars
ASSUMPTION: The specific projects and responsibilities of the Product Marketing Manager role may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does RCA support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RCA foster a culture of innovation and continuous learning?
- What are the most challenging aspects of working in a dynamic, collaborative environment like RCA?
- How does RCA measure the success of its product marketing efforts, and what KPIs are most important?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding RCA's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the case study presentation by demonstrating your understanding of RCA's products and market
- Research RCA's company culture and values to ensure a strong fit
- Follow up with RCA after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
