📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: MYOB
🔹 Location: Sydney, New South Wales, Australia or Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Sydney or Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Defining product propositions that deliver value to customers and support acquisition and retention outcomes
- Crafting messaging and go-to-market strategies through research on customer and competitor contexts
- Collaborating cross-functionally with Product Management, Sales/Success, Voice of Customer, and Support Operations
- Analyzing market dynamics, customer segmentation, and funnel dynamics to drive commercial success
ASSUMPTION: This role requires a strong understanding of the SaaS industry and a proven track record in product marketing to succeed.
📋 Key Responsibilities
✅ Define and execute go-to-market strategies for MYOB's SME product, driving growth and market leadership
✅ Conduct market research and competitive analysis to identify opportunities for innovation and differentiation
✅ Act as a liaison between Product Management, Sales/Success, Voice of Customer, and Support Operations for seamless go-to-market execution
✅ Develop positioning and messaging that effectively communicates the MYOB Business' product value to customers
✅ Collect and analyze customer insights to comprehend customer needs, difficulties, and motivations
✅ Collaborate with cross-functional teams to achieve commercial success and optimize key performance metrics
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience (5-10 years) in a seasoned Product Marketing role, preferably within the SaaS industry
Required Skills:
- Proven track record of using customer and market insights to craft positioning and messaging that drives commercial outcomes
- Demonstrated experience in defining and completing go-to-market strategies that achieve commercial success
- Strong analytical skills, with the ability to analyze market dynamics, customer segmentation, and funnel dynamics
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives for products and campaigns
- Proficient in or willingness to upskill in PowerBI for data analysis
- Experience in cross-functional collaboration and acting as a connector between functions
Preferred Skills:
- Experience in the accounting or finance software industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in product marketing and a passion for the SaaS industry are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on experience and industry standards)
Benefits:
- Flexible work environment (Flexperience)
- Financial assistance for home office setup
- Wellbeing support (Smiling Mind partnership)
- Learning opportunities (conferences, in-house training, LinkedIn Learning, study assistance)
- Generous leave options (additional four weeks of purchased leave, parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, etc.)
- Community contributions (Wellness, Belonging, and Planet initiatives)
- Discounts and vouchers from leading retailers
Working Hours: Full-time (37.5 hours per week), Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role in Australia with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically business management and accounting software
Company Size: 1,001-5,000 employees (global), with a strong presence in Australia and New Zealand
Founded: 1991, with a rich history in the finance and accounting software industry
Company Description:
- MYOB is a leading business management platform designed to unleash the potential of businesses across Australia and New Zealand
- Offers a wide range of products and services, including accounting, payroll, CRM, inventory management, and employee management solutions
- Committed to creating a flexible, inclusive, and supportive work environment for employees
Company Specialties:
- Business management software
- Accounting and financial services
- Enterprise ERP solutions
- Customer relationship management (CRM)
- Inventory management and employee management
Company Website: http://myob.com
ASSUMPTION: MYOB's extensive experience in the business management software industry makes it a strong and stable employer with a clear understanding of its target market.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the Product team
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: On-site (Sydney or Melbourne), with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Progression within the Product Marketing team or other departments within MYOB
- Expanding skills and knowledge in product marketing, SaaS, and business management software
- Potential to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers a unique opportunity to work on a wide range of products and services, allowing for significant growth and development within the field of product marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Sydney and Melbourne
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU (Melbourne) and 45 Clarence St, Sydney, New South Wales 2000, AU (Sydney)
Geographic Context:
- Sydney and Melbourne are major cities in Australia with vibrant business ecosystems
- Both cities offer a high quality of life, with access to cultural attractions, entertainment, and outdoor activities
- MYOB's offices are located in central business districts, providing easy access to public transportation and amenities
Work Schedule: Standard business hours, Monday to Friday, with flexibility for remote work arrangements
ASSUMPTION: The on-site work arrangement in Sydney or Melbourne provides an opportunity to collaborate closely with cross-functional teams and engage with the local business community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation task (if applicable)
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Product marketing experience and expertise
- Analytical and problem-solving skills
- Communication and presentation abilities
- Cultural fit and alignment with MYOB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and past achievements
- Research MYOB's products, services, and company culture to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Product Marketing, SaaS, Market Research, Competitive Analysis, Customer Insights, Positioning, Messaging, Go-to-market Strategies, Analytical Skills, Cross-functional Collaboration, Communication Skills, Business Growth, Revenue Targets, Data Analysis, Customer Segmentation, Funnel Dynamics
ASSUMPTION: MYOB's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- PowerBI (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a preference for proficiency in PowerBI for data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Flexible and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of using customer and market insights to drive commercial outcomes in a product marketing role?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities?
- Do you possess strong analytical skills and the ability to analyze market dynamics, customer segmentation, and funnel dynamics?
ASSUMPTION: Candidates who align with MYOB's values and work style are more likely to succeed and thrive in the organization's culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Keeping up with industry trends and competitor activities in the dynamic SaaS market
- Balancing strategic thinking with tactical execution and day-to-day tasks
- Adapting to changes in the organization's structure, priorities, or product offerings
ASSUMPTION: These challenges are inherent to a role in product marketing within a growing and evolving organization like MYOB.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on market research and competitive analysis
- MYOB's focus on the SME market differentiates it from other SaaS companies targeting larger enterprise customers
- This role offers opportunities for growth and progression within the Product team and the broader organization
ASSUMPTION: Understanding the unique aspects of this role and MYOB's business model is crucial for applicants to determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify new opportunities for MYOB's SME product
- Developing and executing a go-to-market strategy for a new product feature or service
- Collaborating with cross-functional teams to optimize customer segmentation and messaging for targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at MYOB might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current market landscape for MYOB's SME product and any emerging trends or threats?
- How does the Product Marketing team collaborate with other departments, such as Product Management and Sales/Success, to ensure seamless go-to-market execution?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MYOB support the professional development and growth of its employees, particularly within the Product Marketing team?
- What is the company's long-term vision for the SME product, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and past achievements
- Research MYOB's products, services, and company culture to demonstrate your enthusiasm and understanding of the business
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
