📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: FourKites
🔹 Location: Chicago, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Defining and positioning FourKites' platform messaging and content
- Collaborating with cross-functional teams to create engaging buyer campaigns
- Serving as a product expert and thought leader
- Working in a dynamic, fast-paced environment with a changing competitive landscape
- Translating complex concepts into compelling, customer-centric content
ASSUMPTION: This role requires strong communication skills, market understanding, and the ability to work effectively across various teams.
📋 Key Responsibilities
✅ Define and position FourKites' platform messaging and content to engage buyers and drive revenue
✅ Collaborate with Product, Sales, and Marketing teams to create campaigns that resonate with target audiences
✅ Serve as a product expert and thought leader, educating both internal and external stakeholders about platform features and benefits
✅ Backstop new product and feature launches, coordinating among marketing stakeholders
✅ Create compelling solution content (e.g., sales enablement documentation, case studies, product videos, website copy, blog posts, sales, and executive presentation decks)
✅ Assist members of the Sales team on calls with prospects to provide deeper insights into the product
✅ Act as a thought leader and evangelist for the platform, including internal training, external speaking engagements, analyst calls, and written work
ASSUMPTION: This role involves a significant amount of writing and presenting, requiring strong communication skills and the ability to distill complex information into consumable content.
🎯 Required Qualifications
Education: BA/BS degree in Business or Marketing
Experience: 3-5 years of experience in product marketing and/or product management in enterprise software; supply chain experience is a bonus
Required Skills:
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, collaborative environment
- Strong project management and decision-making skills
- Understanding of customer-centric and market-based requirements
- Experience with enterprise software and supply chain industry is a plus
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM software (e.g., Salesforce)
- Knowledge of the supply chain industry and its trends
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level marketing roles in Chicago)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Chicago area. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Logistics and Supply Chain
Company Size: Medium (501-1,000 employees) - FourKites offers a structured yet agile work environment, providing ample opportunities for growth and collaboration
Founded: 2014 - FourKites has established itself as a leader in real-time supply chain visibility and execution
Company Description:
- FourKites is the global leader in AI-driven supply chain transformation technologies
- Helps the world's biggest brands and businesses turn data into action like never before
- Offers an Intelligent Control Tower that breaks down enterprise silos and enables proactive supply chain orchestration
Company Specialties:
- Logistics and Supply Chain
- Cloud Computing
- Connected Devices
- Trucking
- Transportation and Logistics
- Supply Chain Visibility
- LTL Freight
- Shipping
- Digital Transformation
- Freight And Logistics Visibility
- Logistics Data Integration
- Disruption Management
Company Website: fourkites.com
ASSUMPTION: FourKites' focus on AI-driven technologies and real-time visibility makes it an innovative and dynamic place to work.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including Product, Sales, and other Marketing team members
Work Arrangement: Hybrid - This role requires a mix of on-site and remote work, with flexibility for remote work up to 2-3 days per week
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Chances to work on diverse projects and campaigns, expanding skillsets and knowledge
- Opportunities to collaborate with and learn from experienced professionals across various teams
ASSUMPTION: FourKites' growth and success create ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Hybrid - FourKites' Chicago office offers a collaborative and innovative workspace, with remote work options available
Office Location(s): 300 S Riverside Plaza, Suite 850, Chicago, Illinois 60606, US
Geographic Context:
- Chicago is a major hub for logistics, transportation, and technology industries
- The city offers a diverse range of cultural, recreational, and dining experiences
- FourKites' office is located in the West Loop neighborhood, close to public transportation and various amenities
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (Vice President of Marketing)
- Interview with cross-functional team members (Product, Sales, or other Marketing team members)
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to articulate complex concepts
- Understanding of the supply chain industry and its trends
- Problem-solving skills and ability to work in a dynamic environment
- Cultural fit and alignment with FourKites' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the supply chain industry and FourKites' platform
- Prepare examples of your past work that showcase your communication skills and ability to create compelling content
- Research FourKites' company culture and values to ensure a good fit
ATS Keywords: Product Marketing, Enterprise Software, Supply Chain, Communication, Content Creation, Sales Enablement, Market Research, Cross-Functional Collaboration, Project Management, Thought Leadership, Messaging, Positioning, Customer-Centric, Analytical Skills, Presentation Skills, Dynamic Market Understanding
ASSUMPTION: FourKites uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being considered for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with marketing automation tools and CRM software would be beneficial for this role, but specific tools are not mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and adapting to changing priorities?
- Do you have strong communication skills and the ability to distill complex information into consumable content?
ASSUMPTION: FourKites values candidates who are adaptable, collaborative, and customer-focused, with strong communication skills and the ability to thrive in a dynamic environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic market with a rapidly changing competitive landscape
- Balancing the needs of multiple stakeholders, including Product, Sales, and Marketing teams
- Managing a significant amount of writing and presenting, requiring strong communication skills and the ability to distill complex information
- Keeping up with industry trends and market research to maintain a deep understanding of buyers and influencers
ASSUMPTION: These challenges are inherent to the role and require strong communication skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique focus on the supply chain industry and real-time visibility technologies
- FourKites' emphasis on AI-driven solutions and proactive supply chain orchestration sets it apart from competitors
- Career progression opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: While the core responsibilities of a Product Marketing Manager may be similar across companies, FourKites' focus on AI-driven technologies and real-time visibility creates unique opportunities and challenges.
📝 Sample Projects
- Developing a comprehensive messaging framework for FourKites' platform, tailored to different industry verticals and use cases
- Creating a series of product videos and case studies that highlight the benefits of FourKites' real-time visibility and execution capabilities
- Collaborating with the Sales team to create targeted sales enablement materials, such as battle cards and presentation decks, to help them effectively communicate FourKites' value proposition
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Product Marketing Manager role at FourKites.
❓ Key Questions to Ask During Interview
- How does FourKites differentiate itself from competitors in the real-time visibility and execution space?
- What are the most significant challenges facing the supply chain industry, and how does FourKites address them?
- How does FourKites support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does FourKites foster a culture of collaboration and innovation?
ASSUMPTION: These questions demonstrate your interest in the company, the role, and the industry, while also providing valuable insights into FourKites' culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that showcase your communication skills and ability to create compelling content
- Research FourKites' company culture and values to ensure a good fit
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
