Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Hippocratic AI

🔹 Location: Palo Alto, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns
• Collaborating with cross-functional teams to create compelling campaign materials
• Managing and optimizing online advertising initiatives
• Overseeing website updates and user experience improvements
• Creating and curating engaging content for various channels

ASSUMPTION: This role requires a versatile marketer comfortable with both digital and traditional marketing channels, capable of managing multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Campaign Strategy & Execution: Develop and execute multi-channel marketing campaigns across digital (social media, email, SEO/SEM, content marketing) and traditional platforms. Collaborate with design, content, and product teams to create compelling campaign materials that resonate with target audiences.

✅ Digital Marketing Management: Manage and optimize online advertising initiatives, including PPC, social media ads, and affiliate marketing programs. Oversee website updates, landing pages, and user experience improvements to maximize conversion rates.

✅ Content Creation & Management: Create and curate engaging content for blogs, newsletters, social media, and other channels. Implement content calendars and ensure consistent brand messaging across all platforms.

✅ Data Analysis & Reporting: Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and CRM systems. Generate regular performance reports and actionable insights to inform future marketing strategies.

✅ Project Coordination: Work collaboratively with internal teams and external vendors to ensure timely delivery of marketing initiatives. Manage project timelines, budgets, and deliverables, ensuring alignment with overall marketing goals.

✅ Market Research & Trend Analysis: Stay current on industry trends, competitor activities, and emerging marketing technologies. Conduct market research to identify new opportunities and optimize existing marketing strategies.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 5+ years of experience in a marketing role with exposure to both digital and traditional marketing channels. Prior experience in the healthcare space is preferred.

Required Skills:

• Campaign strategy and execution
• Digital marketing management (PPC, social media ads, affiliate marketing)
• Content creation and management
• Data analysis and reporting (Google Analytics, CRM systems)
• Project coordination and management
• Market research and trend analysis
• Proficiency with marketing tools such as Google Analytics, SEMrush, HubSpot, or equivalent platforms
• Strong written and verbal communication skills
• Ability to analyze data and translate insights into actionable strategies
• Creative thinker with excellent organizational and project management abilities

Preferred Skills:

• Familiarity with basic design tools (e.g., Adobe Creative Suite, Canva)
• Experience with A/B testing, SEO best practices, and marketing automation platforms
• Ability to work in a fast-paced environment and juggle multiple projects

ASSUMPTION: Candidates with a proven track record in healthcare marketing or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the healthcare industry, located in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM. Occasional evening or weekend work may be required to support campaigns or events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hippocratic AI operates in the healthcare industry, focusing on developing safety-focused Large Language Models (LLMs) to improve healthcare accessibility and outcomes worldwide.

Company Size: Hippocratic AI has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2023, with a mission to bring deep healthcare expertise to every human through safe and accessible LLMs.

Company Description:

• Hippocratic AI has developed a safety-focused Large Language Model (LLM) for healthcare, aiming to improve healthcare accessibility and health outcomes globally.
• The company was co-founded by CEO Munjal Shah, alongside a group of physicians, hospital administrators, healthcare professionals, and AI researchers from leading institutions.
• Hippocratic AI has received $278 million in funding from leading investors, including Andreessen Horowitz, General Catalyst, Kleiner Perkins, and NVIDIA’s NVentures.

Company Specialties:

• Large Language Models (LLMs) for healthcare
• Healthcare accessibility and outcomes improvement
• Collaboration with healthcare professionals and institutions

Company Website: https://www.hippocraticai.com/

ASSUMPTION: Hippocratic AI's focus on safety and healthcare accessibility sets it apart in the AI industry, offering unique opportunities for candidates passionate about improving global health.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience, seeking to advance their career in a dynamic and impactful industry.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including design, content, product, and sales.

Work Arrangement: This is an on-site position, requiring candidates to work from Hippocratic AI's headquarters in Palo Alto, California. However, flexible work arrangements may be considered for the right candidate.

Growth Opportunities:

• As Hippocratic AI continues to grow, there will be opportunities for the Product Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company.
• The company's focus on innovation and collaboration provides ample opportunities for professional development and skill-building.
• Working in a fast-paced, startup-like environment can accelerate career growth for motivated individuals.

ASSUMPTION: Given Hippocratic AI's rapid growth and focus on innovation, this role offers excellent opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hippocratic AI's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 167 Hamilton Ave, 3rd Floor, Palo Alto, California 94301, US

Geographic Context:

• Palo Alto is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a high quality of life, with excellent schools, cultural attractions, and recreational activities.
• Palo Alto is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 5:00 PM. However, the nature of marketing campaigns may require occasional evening or weekend work.

ASSUMPTION: Working in Palo Alto, California, offers numerous benefits, including a vibrant tech industry, diverse culture, and high quality of life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the VP of Marketing to discuss marketing strategies and campaign ideas
• Case study or project presentation to showcase the candidate's marketing skills and thought process
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and reporting
• Project management and coordination
• Communication and presentation skills
• Cultural fit and alignment with Hippocratic AI's mission

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the healthcare industry or with digital and traditional marketing channels.
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns.
• Research Hippocratic AI's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.

ATS Keywords: Product Marketing, Campaign Strategy, Digital Marketing, Content Creation, Data Analysis, Project Management, Healthcare Marketing, Marketing Automation, A/B Testing, SEO/SEM, PPC, Social Media Marketing

ASSUMPTION: Hippocratic AI's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• HubSpot
• Adobe Creative Suite or Canva
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: Proficiency in these tools is preferred but not required. Hippocratic AI is willing to provide training and support to help the right candidate succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: Hippocratic AI prioritizes the needs and well-being of patients above all else.
• Innovation: The company fosters a culture of creativity and continuous learning to drive progress in healthcare.
• Collaboration: Hippocratic AI values teamwork and partnership, both internally and with external stakeholders.

Work Style:

• Fast-paced: The company operates in a dynamic, startup-like environment, requiring employees to be adaptable and responsive to change.
• Data-driven: Hippocratic AI makes decisions based on data and analytics, emphasizing the importance of continuous learning and improvement.
• Patient-focused: The company's mission is to improve healthcare accessibility and outcomes, requiring employees to maintain a strong commitment to patient well-being.

Self-Assessment Questions:

• Do you share Hippocratic AI's commitment to patient-centered care and improving global health?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Hippocratic AI's culture is built around its mission to improve global health, requiring employees to be patient-focused, innovative, and collaborative.

⚠️ Potential Challenges

• The fast-paced, startup-like environment may require candidates to be adaptable and comfortable with change.
• The role may involve occasional evening or weekend work to support marketing campaigns or events.
• Candidates may face competition from other marketing professionals seeking opportunities in the growing healthcare AI industry.
• The role requires a strong understanding of both digital and traditional marketing channels, which may present a learning curve for candidates with experience in only one area.

ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a unique focus on healthcare and a strong commitment to patient-centered care.
• In the broader marketing industry, this role stands out due to its emphasis on both digital and traditional marketing channels, requiring a versatile and adaptable skill set.
• Career-wise, this role provides an excellent opportunity for marketing professionals seeking to advance their careers in a dynamic and impactful industry, with potential for growth and development within the company.

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other opportunities in the marketing industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new healthcare product or service
• Conducting market research to identify new opportunities and optimize existing marketing strategies in the healthcare AI industry
• Managing a website redesign project to improve user experience and maximize conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Manager role at Hippocratic AI.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to patient-centered care and how this role contributes to that mission?
• How does Hippocratic AI support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hippocratic AI collaborate with external stakeholders, such as healthcare providers and patients, to inform marketing strategies and improve healthcare outcomes?
• What are the most challenging aspects of working in a fast-paced, startup-like environment, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These questions are designed to help candidates assess their fit within the company's culture and understand the expectations and requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/Hippocratic%20AI/db963814-eb28-49a8-9af5-93254d4f8eef
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the healthcare industry or with digital and traditional marketing channels.
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns.
• Research Hippocratic AI's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.