Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Rush Street Interactive

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategies to support online casino and gaming products
• Focusing on user acquisition, retention, and engagement
• Managing cross-vertical marketing initiatives and go-to-market plans
• Collaborating with various teams, including Creative, Product, and User Acquisition
• Analyzing data to inform decisions and drive growth opportunities

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Support Product Marketing Initiatives: Assist in planning and executing product marketing efforts to improve brand visibility, user acquisition, onboarding, engagement, and retention.

✅ Drive Cross-Functional Collaboration: Partner closely with Creative, Product, and User Acquisition teams to align and establish dynamic workflows for effective execution of product marketing initiatives, campaigns, and tentpole moments.

✅ Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights.

✅ Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance.

✅ Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions.

✅ Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.

ASSUMPTION: This role requires strong project management skills, data fluency, and excellent communication abilities to effectively collaborate with cross-functional teams and drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, or Project Management preferred.

Experience: 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile gaming industry.

Required Skills:

• Strong project management skills
• Data fluency: ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior
• Creative acumen: proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review
• Industry passion: familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs
• Excellent communication skills: exceptional written and verbal communication skills to convey ideas and inspire action
• Adaptability: comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and/or fluency in Spanish could provide a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 USD per year. This range reflects potential variations in experience, skills, and location. For candidates outside the US, Rush Street Interactive takes a locally informed approach to compensation.

Benefits:

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

Working Hours: Full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the online gaming industry. The actual salary may vary based on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Rush Street Interactive operates in the competitive online casino and sports betting industry, with a focus on user acquisition, retention, and engagement.

Company Size: With 501-1,000 employees, Rush Street Interactive offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 2012, Rush Street Interactive was founded by gaming industry veterans with a mission to engage and delight players by delivering friendly, fun, and fair betting experiences.

Company Description:

• Rush Street Interactive is a market leader in online casino and sports betting in the U.S., Canada, and Latin America through its BetRivers, PlaySugarHouse, and RushBet brands.
• The company aims to create an online community for its customers where it is transparent and honest, treats customers fairly, shows them that it values their time and loyalty, and listens to feedback.
• Rush Street Interactive strives to implement industry-leading responsible gaming practices and provides its customers with an award-winning online gaming platform and exciting, differentiated, and personalized offerings that will enhance their user experience.

Company Specialties:

• iGaming
• Sports Betting
• Casino Industry
• Casino
• B2B Vendor
• Online Gaming
• Social Gaming
• Online Casino

Company Website: http://www.rushstreetinteractive.com

ASSUMPTION: Rush Street Interactive's focus on user acquisition, retention, and engagement makes it an attractive employer for marketing professionals looking to make an impact in the online gaming industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager will report directly to the Senior Marketing Manager or a similar role within the marketing department.

Work Arrangement: This role offers a flexible work arrangement, allowing for remote work.

Growth Opportunities:

• As a growing company in an emerging industry, Rush Street Interactive offers opportunities for career advancement and professional development.
• This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set.
• The company's focus on data-driven decision making and continuous improvement creates opportunities for growth and innovation.

ASSUMPTION: Given the company's growth and focus on data-driven decision making, there are ample opportunities for career growth and professional development in this role.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space.

Office Location(s): While the company has offices in Chicago, Illinois; Bogota, Colombia; Tartu, Estonia; Collingswood, New Jersey; and Toronto, Canada, this role can be performed remotely from anywhere in the US (except California, Washington, Maryland, and New York).

Geographic Context:

• The United States has a large and growing online gaming market, with significant opportunities for user acquisition and engagement.
• Rush Street Interactive's remote-friendly work environment allows for flexibility and work-life balance.
• The company's presence in multiple countries exposes employees to diverse perspectives and cultural insights.

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and a balanced work-life schedule.

ASSUMPTION: The remote-friendly work environment at Rush Street Interactive offers employees the flexibility to balance their personal and professional lives while still being part of a collaborative and dynamic team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Behavioral and technical interviews with the marketing team
• Final interview with the Senior Marketing Manager or a similar role

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the online gaming industry and Rush Street Interactive's products and services.
• Prepare examples of your past work that showcase your problem-solving skills, data analysis, and creative acumen.
• Research the company and its competitors to show your strategic thinking and industry knowledge.

ATS Keywords: Product Marketing, Marketing Strategy, User Acquisition, User Retention, Data Analysis, Campaign Management, Cross-Functional Collaboration, Go-to-Market Planning, Competitive Analysis, User Insights, Marketing Narratives, Brand Visibility, Onboarding, Engagement, Performance Optimization, Online Gaming, Sports Betting, Casino Industry, Casino, B2B Vendor, Online Casino

ASSUMPTION: Given the competitive nature of the online gaming industry, it is essential to tailor your application materials to highlight your relevant experience and skills for this role and to demonstrate your understanding of the industry and the company's products and services.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, data analysis and visualization tools, project management tools, and collaboration and communication tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers
• Collaborative: Work together to achieve common goals and drive results
• Innovative: Continuously seek new and better ways to solve problems and improve processes
• Accountable: Take ownership of responsibilities and deliver on commitments
• Transparent: Communicate openly and honestly with colleagues and customers

Work Style:

• Dynamic: Work in a fast-paced, iterative environment with changing priorities
• Data-driven: Make decisions based on data and analysis
• Creative: Think outside the box and challenge the status quo
• Adaptable: Embrace change and pivot as needed
• Collaborative: Work closely with cross-functional teams to achieve common goals

Self-Assessment Questions:

• Do you have a proven track record of driving user acquisition, retention, and engagement in the online gaming industry?
• Are you comfortable working in a dynamic, fast-paced, iterative environment with changing priorities?
• Do you have strong project management skills and the ability to lead cross-functional teams to deliver results?
• Are you passionate about the gaming or mobile gaming market and eager to stay up-to-date with industry trends and consumer needs?
• Do you have excellent communication skills and the ability to convey ideas and inspire action?

ASSUMPTION: Given the company's focus on customer-centricity, collaboration, innovation, accountability, and transparency, it is essential to assess your alignment with these values and work style preferences before applying for this role.

⚠️ Potential Challenges

• The online gaming industry is competitive, with many established and emerging players vying for market share.
• Rush Street Interactive's focus on data-driven decision making requires strong analytical skills and a willingness to continuously learn and adapt.
• The remote-friendly work environment may present challenges in maintaining work-life balance and staying connected with colleagues.
• The company's presence in multiple countries may require flexibility in working hours to accommodate time zone differences.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles in the online gaming industry, this role offers a unique blend of strategic thinking, data analysis, and creative problem-solving.
• Rush Street Interactive's focus on user acquisition, retention, and engagement sets it apart from other companies in the industry, which may prioritize different aspects of marketing or have a more narrow focus.
• Career paths in the online gaming industry may vary depending on the specific company, its size, and its growth trajectory. However, this role offers opportunities for career advancement and professional development within a growing company.

ASSUMPTION: Given the unique blend of skills required for this role and the company's focus on user acquisition, retention, and engagement, it is essential to consider how this role aligns with your career goals and interests.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new online casino product, including competitive analysis, user insights, and marketing narratives
• Analyzing user data to identify trends and opportunities for improving user retention and engagement
• Collaborating with the creative team to develop marketing collateral that resonates with target audiences and drives user acquisition
• Managing cross-functional teams to execute tentpole marketing campaigns that align with overall business objectives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and data analysis to creative problem-solving and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it informs marketing strategies?
• How does the marketing team collaborate with other departments, such as product and user acquisition, to drive results?
• What are the most significant challenges facing the company in the online gaming industry, and how does this role contribute to addressing them?
• How does the company support the professional development and career growth of its employees?
• What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.rushstreetinteractive.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your problem-solving skills, data analysis, and creative acumen.
• Prepare examples of your past work that showcase your ability to drive user acquisition, retention, and engagement in the online gaming industry.
• Research the company and its competitors to show your understanding of the industry and the company's products and services.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.