📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Comcast
🔹 Location: Great Britain - London, 1 St Giles High St
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing initiatives from launch to marketing activation and sales enablement
- Conducting market research and analysis to identify trends and customer insights
- Developing go-to-market strategies and product positioning for new product launches
- Creating marketing collateral, sales tools, and product documentation to communicate product features and benefits
- Collaborating with cross-functional teams, including marketing, product, services, sales, and partnerships
ASSUMPTION: This role requires a dynamic individual with a proven track record in product marketing within the ad tech industry and a deep understanding of global market trends and the dynamics of the video advertising industry.
📋 Key Responsibilities
✅ Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions
✅ Monitor and analyze competitor products, strategies, and messaging to inform product strategy and differentiation efforts
✅ Support go-to-market plans for new product launches in international regions, collaborating with cross-functional teams
✅ Define clear and compelling value propositions, messaging, and positioning for products, developing marketing collateral and sales tools to effectively communicate product features, benefits, and value to target audiences
✅ Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team
✅ Develop sales enablement materials, including training, sales presentations, and battle cards, to provide sales teams with the necessary tools and resources to effectively sell products and overcome objections
✅ Develop and execute customer engagement material such as case studies to drive product adoption, usage, and retention, gathering customer feedback and insights to inform product roadmap and feature prioritization decisions
ASSUMPTION: The role may require occasional international travel to attend meetings, conferences, or client visits.
🎯 Required Qualifications
Education: Bachelor's Degree (Master's degree in marketing, Business Administration, or related field preferred)
Experience: Minimum of 5 years of experience in Product Marketing roles within the ad tech industry, with a focus on international markets
Required Skills:
- Proven track record of developing and executing successful marketing strategies that drive revenue growth and market expansion
- Strong analytical skills with the ability to interpret market data and insights to inform decision-making
- Excellent communication, presentation, and interpersonal skills
- Demonstrated leadership ability and experience managing cross-functional teams
- Proficiency in digital marketing tools and platforms
Preferred Skills:
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: While possessing the stated degree is preferred, Comcast may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in London)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off, including vacation, sick leave, and holidays
- Employee discounts on Comcast products and services
- Professional development opportunities and tuition reimbursement
Working Hours: Full-time position, typically working Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on advertising technology and video content distribution
Company Size: 10,001+ employees (global), with a significant presence in the United Kingdom
Founded: 1963 (as a cable television provider; expanded into advertising technology and video content distribution in subsequent decades)
Company Description:
- Comcast is a global media and technology company with a wide range of products and services, including cable television, high-speed internet, voice services, and wireless services
- The company's advertising technology division, FreeWheel, provides comprehensive ad platforms for publishers, advertisers, and media buyers, enabling them to transact across all screens, data types, and sales channels
- Comcast is committed to providing exceptional customer experiences, investing in innovative technology, and fostering a diverse and inclusive work environment
Company Specialties:
- Cable television and broadband services
- Advertising technology and video content distribution
- Wireless services and mobile devices
- Theme parks and resorts
Company Website: corporate.comcast.com
ASSUMPTION: Comcast is a large, multinational corporation with a diverse range of products and services, offering numerous opportunities for career growth and development within the advertising technology sector.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: The Product Marketing Manager reports directly to the Product Marketing Director and works closely with cross-functional teams, including marketing, product, services, sales, and partnerships
Work Arrangement: On-site, with occasional international travel required for meetings, conferences, or client visits
Growth Opportunities:
- Advancement to senior or director-level roles within the marketing department
- Expansion into related fields, such as sales, business development, or product management
- Opportunities to work on high-impact projects and initiatives, driving significant business growth and market expansion
ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to work at the intersection of marketing, product, and sales, driving strategic initiatives that have a direct impact on business performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Great Britain - London, 1 St Giles High St
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and a thriving tech industry
- The office is located in the West End, close to numerous shops, restaurants, and public transportation options
- The United Kingdom is a leading market for advertising technology and video content distribution, offering ample opportunities for professional growth and development
Work Schedule: Full-time, typically working Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for collaboration, learning, and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the Product Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and industry knowledge
- Analytical and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with Comcast's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the video advertising industry and Comcast's products and services
- Prepare examples of your market analysis, competitive analysis, and go-to-market strategies to discuss during the interview
- Showcase your ability to work collaboratively with cross-functional teams and drive results
ATS Keywords: Product Marketing, Market Analysis, Competitive Analysis, Go-to-Market Strategy, Product Positioning, Messaging, Sales Enablement, Customer Engagement, Ad Tech, Video Advertising, International Markets, Customer Insights
ASSUMPTION: Comcast uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in relevant marketing software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth and market expansion through successful marketing strategies?
- Are you comfortable working in a dynamic, cross-functional team environment, collaborating with stakeholders at all levels?
- Do you thrive in a data-driven culture, using market insights and analysis to inform your decision-making?
- Are you passionate about the video advertising industry and eager to stay up-to-date with the latest trends and developments?
ASSUMPTION: Comcast values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment, with frequent changes and adaptations to market conditions
- Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Occasional international travel, which may disrupt personal schedules and routines
ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for professional growth and development, requiring a dynamic and adaptable individual with strong problem-solving skills.
📈 Similar Roles Comparison
- Compared to related roles, such as Brand Marketing Manager or Demand Generation Manager, the Product Marketing Manager role places a greater emphasis on market analysis, competitive analysis, and go-to-market strategies
- Within the advertising technology industry, the Product Marketing Manager role is highly specialized and requires a deep understanding of the video advertising landscape and market trends
- Career progression for a Product Marketing Manager may include advancement to senior or director-level roles within marketing, or expansion into related fields, such as sales, business development, or product management
ASSUMPTION: The Product Marketing Manager role is a unique and specialized position within the advertising technology industry, offering a distinct set of challenges and opportunities for professional growth and development.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify emerging trends, competitive landscapes, and customer insights for a new product launch
- Developing a go-to-market strategy and product positioning for a new advertising technology platform, including messaging, value propositions, and sales enablement materials
- Creating a customer engagement campaign to drive product adoption, usage, and retention, including case studies, testimonials, and other marketing collateral
ASSUMPTION: The specific projects and initiatives undertaken by the Product Marketing Manager will vary depending on the team, the product, and the market conditions, but will always be focused on driving business growth and market expansion.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the most pressing challenges facing the video advertising industry, and how does this role contribute to addressing them?
- How does Comcast support the professional development and growth of its employees, particularly within the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does Comcast foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Comcast Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
- Prepare examples of your market analysis, competitive analysis, and go-to-market strategies to discuss during the interview
- Research Comcast's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
