Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: ePayPolicy

🔹 Location: Austin, Texas

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to understand customer use cases and define product positioning
• Conducting customer interviews and surveys to gather insights and inform product strategy
• Analyzing market trends and competitors to identify opportunities and optimize product messaging
• Working closely with marketing and sales teams to ensure cohesive branding and effective sales enablement
• Monitoring product KPIs and presenting actionable recommendations to senior leadership

ASSUMPTION: This role requires a strong understanding of both product marketing and the insurance industry to succeed.

📋 Key Responsibilities

✅ Develop a deep understanding of customers, their pain points, and preferences through interviews and surveys

✅ Identify market opportunities and positioning by conducting analyses of competitors

✅ Craft product messaging and work directly with the marketing team to ensure cohesive branding, including new product launches

✅ Define and monitor product/feature key performance indicators (KPIs) to inform success

✅ Develop and present actionable recommendations for senior leadership

ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product B2B marketing experience and 5+ years of overall product experience in tech (prior insurance experience is a plus)

Required Skills:

• Proven track record of crafting successful go-to-market positioning
• Excellent communication and presentation skills, with the ability to influence and persuade senior stakeholders
• Fast-paced, nimble, and a self-starter who thrives in a dynamic environment
• Working experience in Excel, SQL, or Google BigQuery

Preferred Skills:

• Prior experience in the insurance industry
• Fluency in Spanish

ASSUMPTION: Proficiency in data analysis tools may be required for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $140,000 per year (based on experience and industry standards for a Product Marketing Manager in Austin, TX)

Benefits:

• Competitive salary
• Comprehensive benefits package with employer-paid basic life and disability premiums
• 401K
• Unlimited PTO
• Company-sponsored quarterly “ePayItForward” initiatives
• Supportive and inclusive company culture with a focus on work/life balance
• Fully-stocked kitchen
• Lunch stipend when working onsite
• Open communication
• Huge opportunity for growth

Working Hours: Full-time, with a hybrid work arrangement (3 days per week in the office)

ASSUMPTION: Salary range is estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in Austin, TX.

📌 Applicant Insights

🔍 Company Context

Industry: ePayPolicy operates in the InsurTech and FinTech sectors, focusing on digital payment solutions for the insurance industry.

Company Size: ePayPolicy is a mid-sized company with 51-200 employees, providing a supportive and inclusive work environment with opportunities for growth.

Founded: 2014, with a customer base of over 7,500 insurance companies across all 50 US states.

Company Description:

• ePayPolicy helps insurance companies speed up incoming and outgoing payments by providing modern payment tools
• The company offers a secure, online ACH and credit card payment page, along with integrated features such as point-of-sale financing, payables network tools, and check reconciliation
• ePayPolicy is known for its exceptional customer support, with a 97% customer retention rate and almost 5-star customer reviews

Company Specialties:

• Insurance premium payment
• Online payment
• Credit card processing
• Electronic payment
• Integrations
• API
• InsurTech
• FinTech

Company Website: epaypolicy.com

ASSUMPTION: ePayPolicy's focus on customer success and satisfaction is a key aspect of its company culture.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various departments, including Product, Strategy, Sales, and Marketing

Work Arrangement: Hybrid, with 3 days per week in the office and 2 days remote

Growth Opportunities:

• Potential career progression into a senior marketing or management role
• Expanding product marketing expertise within the growing InsurTech and FinTech sectors
• Opportunities to work on strategic projects and initiatives

ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients, providing opportunities for professional development and networking.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a fully-stocked kitchen and lunch stipend for on-site days

Office Location(s): 5000 Plaza on the Lk, Suite 150, Austin, Texas 78746, US

Geographic Context:

• Austin, Texas is known for its vibrant tech industry, diverse culture, and high quality of life
• The office is located in a lakeside plaza with nearby amenities and easy access to public transportation
• Austin's central time zone allows for collaboration with colleagues and clients across different time zones

Work Schedule: Full-time, with a hybrid work arrangement (Monday, Wednesday, and Friday in the office, Tuesday and Thursday remote)

ASSUMPTION: ePayPolicy's hybrid work arrangement allows for a better work-life balance and caters to employees' preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Case study or project presentation, followed by a final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with ePayPolicy's values
• Problem-solving skills and ability to work in a dynamic environment

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of ePayPolicy's mission and values
• Prepare a case study or project presentation showcasing your ability to analyze market trends and craft successful go-to-market positioning
• Research ePayPolicy's competitors and industry trends to demonstrate your market awareness

ATS Keywords: Product Marketing, B2B Marketing, Customer Interviews, Market Analysis, Product Positioning, Sales Enablement, Communication Skills, Presentation Skills, SQL, Excel, Google BigQuery, Customer Engagement, KPI Monitoring, Team Collaboration, Dynamic Environment, Self-Starter

ASSUMPTION: ePayPolicy's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the company's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., SQL, Google BigQuery)

ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive and supportive
• Collaborative and transparent
• Adaptable and innovative
• Focused on work-life balance

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you stay organized and manage your time in a fast-paced, dynamic environment?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or role?
• How do you approach gathering and analyzing customer insights to inform product strategy and messaging?
• Can you describe your experience working with cross-functional teams to achieve a common goal?

ASSUMPTION: ePayPolicy values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing the needs of various stakeholders, including customers, product, sales, and marketing teams
• Keeping up with industry trends and competitor analysis
• Occasional travel requirements for industry events or client meetings

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique focus on the insurance industry and the opportunity to work with a growing InsurTech company
• ePayPolicy's mid-sized company structure provides a more collaborative and supportive work environment compared to larger enterprises
• This role offers significant growth opportunities and the chance to make a substantial impact on the company's success

ASSUMPTION: This role may require more industry-specific knowledge and experience compared to similar roles in other industries.

📝 Sample Projects

• Conducting customer interviews and surveys to identify pain points and inform product positioning for a new feature launch
• Analyzing market trends and competitor offerings to identify opportunities for product differentiation and optimization
• Developing and presenting a go-to-market strategy for a new product or feature, including messaging, pricing, and launch plan

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does ePayPolicy support the professional development and growth of its employees?
• Can you provide an example of a successful product launch at ePayPolicy and the role that product marketing played in its success?
• How does ePayPolicy approach collaboration and communication between different departments and teams?
• What are the most significant challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant product marketing experience and skills
• Write a cover letter explaining your interest in ePayPolicy and how your background and skills make you a strong fit for this role
• Prepare a case study or project presentation showcasing your ability to analyze market trends and craft successful go-to-market positioning
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.