🔹 Job Title: Product Marketing Manager
🔹 Company: Observador
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: Hybrid (2 days/week in Lisbon office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong strategic thinker with a data-driven mindset and excellent communication skills to succeed.
✅ Positioning and Messaging: Create compelling campaigns that present and position Observador products within the context of subscriptions, targeting key personas and mapping their user journey.
✅ Go-To-Market (GTM): Develop and execute launch campaigns for new products, working collaboratively with editorial, sales, and product teams to propose value propositions that increase the number of paid subscribers.
✅ Support to Sales: Create sales materials (presentations, product sheets, FAQs, sales arguments) to support commercial teams and potential B2B partnerships during the acquisition phase.
✅ Market and User Research: Conduct interviews, surveys, and behavior analysis to inform product and marketing decisions, and analyze national and international competition to ensure differentiation.
✅ Performance: Contribute to the creation and management of paid campaigns, email marketing, automations, and landing pages, providing insights, testing messages, and segmentations. Monitor product KPIs and propose improvements based on data.
ASSUMPTION: This role involves continuous learning and adaptation, as the Observador's product portfolio is constantly evolving.
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in product marketing, communication, or communication of products, preferably in digital contexts.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the target audience and company location.
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is €35,000 - €50,000 per year. This range takes into account the company's size, the candidate's experience level, and the cost of living in Lisbon.
Benefits:
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in the Lisbon office).
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
Industry: The Observador is a leading digital newspaper in Portugal, known for its independent, rigorous, and innovative journalism.
Company Size: With 51-200 employees, the Observador offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Observador was founded in 2014, making it a relatively young company with a strong focus on digital innovation.
Company Description:
Company Specialties:
Company Website: observador.pt
ASSUMPTION: The Observador's commitment to independent journalism and innovation creates an environment that values creativity, adaptability, and a strong work ethic.
Career Level: This role is at the intermediate level, offering opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Growth.
Work Arrangement: This role operates on a hybrid basis, with 2 days per week in the Lisbon office and the remaining days working remotely.
Growth Opportunities:
ASSUMPTION: The Observador's focus on growth and innovation creates opportunities for employees to learn, develop, and advance their careers within the company.
Office Type: The Observador's Lisbon office is a modern, collaborative workspace designed to facilitate creativity and productivity.
Office Location(s): Rua João Saraiva, n.º 7, Lisboa, Portugal 1700-248
Geographic Context:
Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: The Observador's Lisbon office provides a dynamic and engaging work environment that fosters collaboration and creativity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-To-Market, Campaign Development, User Research, Subscription Growth, Digital Journalism, Observador
ASSUMPTION: The Observador's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns, analyze data, and collaborate with team members.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The Observador values candidates who are passionate about journalism, committed to continuous learning, and able to thrive in a collaborative, innovative work environment.
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
ASSUMPTION: This role offers a unique blend of marketing, product, and journalism skills, making it an attractive opportunity for candidates interested in digital media and subscription-based business models.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Product Marketing Manager may undertake to drive subscription growth and improve the Observador's products and services.
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.