📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ADI Global Distribution
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new product introductions and engagement campaigns
- Collaborating cross-functionally with various teams to align with company objectives and desired outcomes
- Maximizing growth, development, and return on investment of the organization’s product portfolio
- Demonstrating intellectual curiosity, accountability, attention to detail, creative problem-solving, and business acumen
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication to drive successful product launches and engagement campaigns.
📋 Key Responsibilities
✅ Develop GTM strategy, messaging, and positioning for new product introductions, leveraged for launch campaigns and ongoing demand generation
✅ Drive the creation of assets that assist integrators in the sale of luxury automation and user interface solutions
✅ Work cross-functionally with various teams to ensure initiatives meet expectations and measure performance to evaluate efficacy and drive continuous improvement
✅ Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
✅ Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
✅ Ensure the voice of the customer is front and center in all new product introductions
ASSUMPTION: This role involves a high degree of cross-functional collaboration, project management, and strategic planning to ensure successful product launches and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of marketing experience, with a focus on B2B marketing campaigns
Required Skills:
- Proven success in developing and executing B2B marketing campaigns across multiple channels
- Experience partnering with creative marketing teams and working cross-functionally
- Excellent communication, collaboration, project management, and organizational skills
- Proficient in Excel, Word, and PowerPoint
Preferred Skills:
- Experience in product or strategic marketing
- Quickly identifying patterns among problems and issues
- Making timely decisions balancing systematic analysis
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving successful campaigns and collaborating effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on ADI products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (EST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: ADI Global Distribution is a leading global distributor of security, AV, and low voltage products, operating in the security systems services industry.
Company Size: ADI has 1,001-5,000 employees, providing a large and established work environment with diverse opportunities for growth and collaboration.
Founded: ADI was founded in 1985, with a rich history and extensive experience in the industry.
Company Description:
- ADI supplies products that help keep communities safe, secure, comfortable, and connected
- The company offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services
- ADI provides products and services for video surveillance, power, automation, access control, AV, fire, intrusion, smart home, communications, datacom, and networking
Company Specialties:
- Security systems and products
- AV and low voltage products
- Smart living technologies
- Distribution and logistics
- Customer support and services
Company Website: ADI Global Distribution
ASSUMPTION: ADI's extensive product portfolio, established industry presence, and comprehensive support services make it an attractive employer for professionals seeking a career in the security, AV, and low voltage industries.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing and works closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Advancement to senior marketing roles within ADI or related industries
- Expanding responsibilities and leadership opportunities as the company grows
- Developing expertise in specific product categories or market segments
ASSUMPTION: This role offers strong potential for career growth and development within ADI's extensive product portfolio and established industry presence.
🌍 Location & Work Environment
Office Type: ADI's Charlotte office is a modern, professional environment with a collaborative and team-oriented culture.
Office Location(s): 801 Airpark Center Dr., Charlotte, NC 28217, United States
Geographic Context:
- Charlotte is the largest city in North Carolina, with a diverse economy and a growing tech industry
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM (EST), with flexibility for qualified candidates.
ASSUMPTION: ADI's Charlotte office provides a professional and collaborative work environment, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Industry knowledge and product marketing experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of ADI's product portfolio and the security, AV, and low voltage industries
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Research ADI's company culture and values, and be prepared to discuss how your personal values align with the organization
ATS Keywords: Product Marketing, B2B Marketing, Go-To-Market Strategy, Cross-Functional Collaboration, Strategic Thinking, Project Management, Security Systems, AV, Low Voltage
ASSUMPTION: ADI's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and industry-specific knowledge, with a focus on finding the best fit for the organization's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Industry-specific software and tools (e.g., product lifecycle management, customer relationship management)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, marketing automation and CRM platforms, and project management tools, with the potential for using industry-specific software and tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Team-oriented and collaborative
- Results-driven and accountable
- Adaptable and open to change
- Strategic and forward-thinking
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you balance strategic thinking with tactical execution in a fast-paced, cross-functional environment?
- Can you provide an example of a time when you successfully managed a project with multiple stakeholders and tight deadlines?
- How do you stay organized and focused when working on multiple projects simultaneously?
ASSUMPTION: ADI values candidates who are customer-focused, innovative, collaborative, accountable, and adaptable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- The role requires a high degree of cross-functional collaboration, which may involve managing multiple stakeholders with varying priorities and expectations
- The security, AV, and low voltage industries are constantly evolving, requiring candidates to stay up-to-date with the latest trends and technologies
- The role may involve occasional travel to attend industry events, trade shows, or meetings with external partners
- The Charlotte office has a fast-paced and dynamic work environment, which may require candidates to be adaptable and resilient in the face of change
ASSUMPTION: Candidates should be prepared to navigate a dynamic and fast-paced work environment, with a strong focus on cross-functional collaboration, adaptability, and resilience.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Marketing Manager: Product Marketing Managers focus on driving product adoption and engagement, while Brand Marketing Managers focus on building and maintaining brand awareness and equity
- Product Marketing Manager vs. Marketing Manager: Product Marketing Managers have a more specialized focus on driving product success, while Marketing Managers have a broader scope, overseeing all marketing activities for an organization
- Product Marketing Manager vs. Product Manager: Product Marketing Managers focus on go-to-market strategies and customer engagement, while Product Managers are responsible for product development, roadmaps, and lifecycle management
ASSUMPTION: This role is most similar to a Product Marketing Manager, with a focus on driving product adoption and engagement through strategic marketing campaigns and cross-functional collaboration.
📝 Sample Projects
- Developing a go-to-market strategy for a new line of smart home security products, including messaging, positioning, and launch campaign planning
- Creating a suite of marketing assets to support the sales of luxury automation and user interface solutions, including product sheets, case studies, and demo videos
- Conducting market research to identify customer pain points and inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and tactical execution required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's product portfolio and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful product launch campaign and the role's contribution to its success?
- How does the company measure the success of its marketing campaigns, and how does this role contribute to that process?
- What are the key challenges facing the security, AV, and low voltage industries, and how does this role address those challenges?
ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, professional development opportunities, and the role's fit within the organization's long-term goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Research ADI's company culture and values, and be prepared to discuss how your personal values align with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
