Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: MediaRadar

🔹 Location: New York, New York, United States

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing Services

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product launches
• Optimizing product positioning and messaging in the competitive AdTech landscape
• Collaborating cross-functionally with product management, sales, and marketing teams
• Conducting market research and competitive analysis to inform strategies

ASSUMPTION: This role requires a strong understanding of the digital advertising ecosystem and experience working with cross-functional teams to drive product success.

📋 Key Responsibilities

✅ Developing and executing go-to-market strategies for new product launches, ensuring alignment with sales, product, and marketing teams

✅ Creating and optimizing product positioning, messaging, and value propositions to differentiate MediaRadar's solutions in the competitive AdTech landscape

✅ Developing sales enablement materials such as pitch decks, case studies, and whitepapers to support the sales team

✅ Conducting market research and competitive analysis to identify trends, opportunities, and challenges within the digital advertising ecosystem

✅ Leading continuous client feedback and retention initiatives through QBRs, frequent client calls, and client advisory boards

✅ Running point on all analyst and advertising industry association partnership and education strategies

✅ Defining and tracking key performance metrics to measure product marketing effectiveness and optimize strategies accordingly

ASSUMPTION: The ideal candidate will have a customer-centered and consultative style, with the ability to champion a customer-first and consultative-selling culture across the company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years in a customer-facing product marketing role managing go-to-market, product, and commercialization strategy

Required Skills:

• Extensive experience in marketing, media, data insights, and/or analytics space, with a preference for SaaS AdTech and MarTech experience
• Strong project management skills
• Proficiency in market research, competitor analysis, and customer insights gathering
• Actionable analytics skills to analyze market trends, competitive marketing strategies, and customer data
• Strong understanding of programmatic advertising, DSPs, SSPs, ad networks, and data-driven marketing
• Customer-centered and consultative style
• Public-speaking and client-facing presentation experience

Preferred Skills:

• Familiarity with marketing automation tools, CRM platforms, and data analytics

ASSUMPTION: Candidates with experience in the marketing services industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Product Marketing Manager role with 7-10 years of experience in the marketing services industry. The final compensation offer will ultimately be based on the candidate's location, skill level, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MediaRadar operates in the competitive Marketing Services industry, focusing on advertising intelligence and data-driven marketing solutions.

Company Size: MediaRadar has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: 2006, with over a decade of experience in the advertising intelligence space

Company Description:

• MediaRadar powers mission-critical marketing and sales decisions by providing always-on marketing intelligence that spans media, creative, and business strategies of five million brands across 30+ media channels.
• The company enables clients to achieve peak performance by rapidly acting on competitive moves and emerging advertising trends.
• MediaRadar's innovative solutions combine competitive advertising intelligence with data-driven insights to drive competitive advantage.

Company Specialties:

• Ad sales intelligence
• Sales enablement
• Advertising analysis
• Market intelligence
• Marketing analytics

Company Website: http://www.mediaradar.com

ASSUMPTION: MediaRadar's focus on competitive advertising intelligence and data-driven marketing makes it an attractive choice for candidates interested in the digital advertising ecosystem.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 7-10 years of experience in a customer-facing product marketing role.

Reporting Structure: The Product Marketing Manager will report directly to the Senior Vice President of Marketing and work closely with cross-functional teams, including product management, sales, and marketing.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely.

Growth Opportunities:

• Potential career progression into senior leadership roles within the marketing department
• Training and development opportunities to expand skills and knowledge in the marketing services industry
• An excellent work/life balance, with benefits such as flexible PTO and summer Fridays

ASSUMPTION: The mid-sized company environment at MediaRadar offers ample opportunities for career growth and development, with a focus on cross-functional collaboration and innovation.

🌍 Location & Work Environment

Office Type: MediaRadar's headquarters is located in New York, NY, with a hybrid work arrangement that allows for remote work.

Office Location(s): 114 W 41st St, 8th Floor, New York, NY 10036, US

Geographic Context:

• New York City offers a vibrant and dynamic business environment, with numerous networking opportunities and industry events.
• The city's diverse cultural scene and amenities provide a high quality of life for residents.
• MediaRadar's headquarters is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby attractions.

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and the option to work remotely

ASSUMPTION: The hybrid work arrangement at MediaRadar offers candidates the flexibility to balance their work and personal lives, with the option to work remotely or from the company's headquarters in New York City.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Behavioral and situational interview with the hiring manager
• Case study or project presentation to the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional collaboration and communication
• Analytical and problem-solving skills
• Customer-centric mindset and consultative selling approach

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategy, and commercial enablement.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in product marketing.
• Demonstrate your understanding of the digital advertising ecosystem and MediaRadar's competitive landscape during your interviews.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Research, Competitive Analysis, Project Management, Digital Advertising, SaaS, AdTech, MarTech, Content Marketing, Demand Generation

ASSUMPTION: The interview process at MediaRadar is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization. Successful candidates will demonstrate a strong understanding of the digital advertising ecosystem and a customer-centric mindset.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Presentation tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the projects they work on. Familiarity with marketing automation tools, CRM platforms, and data analytics is preferred but not always required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Customer-centric mindset and consultative selling approach

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working on multiple projects simultaneously?
• Are you a strong communicator and collaborator, with experience working cross-functionally with various teams?
• Do you have a customer-centric mindset and a consultative selling approach, with the ability to champion a customer-first culture?

ASSUMPTION: MediaRadar's company culture values innovation, collaboration, and a customer-centric mindset. Candidates who demonstrate these qualities and are comfortable working in a fast-paced, dynamic environment will be well-suited to this role.

⚠️ Potential Challenges

• The competitive nature of the AdTech landscape may require frequent adjustments to product positioning and messaging.
• Working with cross-functional teams may present challenges in coordinating schedules and aligning priorities.
• The hybrid work arrangement may require candidates to adapt to a flexible work environment and balance remote work with in-office collaboration.
• The fast-paced nature of the digital advertising ecosystem may require candidates to stay up-to-date with industry trends and emerging technologies.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth, innovation, and collaboration within MediaRadar's dynamic work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on go-to-market strategy and commercial enablement, with a focus on driving product success through cross-functional collaboration.
• The digital advertising ecosystem is a dynamic and competitive landscape, requiring candidates to stay up-to-date with industry trends and emerging technologies.
• Career progression in this role may lead to senior leadership positions within the marketing department, with opportunities for growth and development in the marketing services industry.

ASSUMPTION: This role offers a unique opportunity for candidates interested in the digital advertising ecosystem to drive product success through strategic go-to-market planning and commercial enablement.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, ensuring alignment with sales, product, and marketing teams
• Conducting market research and competitive analysis to identify trends, opportunities, and challenges within the digital advertising ecosystem
• Leading continuous client feedback and retention initiatives through QBRs, frequent client calls, and client advisory boards

ASSUMPTION: The sample projects listed above are intended to provide a snapshot of the responsibilities and challenges associated with this role. Successful candidates will be able to demonstrate their ability to manage multiple projects simultaneously and drive product success through strategic planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does MediaRadar support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does MediaRadar measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's strategy for expanding its presence in the digital advertising ecosystem, and how does this role contribute to that growth?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the digital advertising ecosystem. Successful candidates will demonstrate their ability to ask insightful and strategic questions that showcase their understanding of the industry and their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategy, and commercial enablement.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in product marketing.
• Demonstrate your understanding of the digital advertising ecosystem and MediaRadadar's competitive landscape during your interviews.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.