📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Viseven
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive product success
- Conducting market research to understand customer needs and industry trends
- Collaborating with cross-functional teams to create compelling product messaging and marketing materials
- Launching products and services in new markets
- Analyzing campaign results and making data-driven recommendations for future strategies
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conduct market research to understand customer needs, identify trends, and stay up-to-date with industry developments
✅ Craft compelling and unified messages across marketing channels in cooperation with SEO, SMM, and PR teams (website, email, and ad campaigns)
✅ Collaborate with cross-functional teams, including sales, content, digital, and public relationships, to develop and execute effective marketing campaigns
✅ Work closely with creative teams to develop and execute marketing collateral, including digital content, print materials, and presentations
✅ Evaluate projects using relevant KPIs and feedback from existing and prospective customers
✅ Work in close cooperation with PR and Digital teams
✅ Consult and oversee product presentation in RFPs and Tenders, assist with positioning, messaging, and overall look
✅ Analyze marketing campaign results and make recommendations for future marketing strategies
✅ Launch products and services campaigns in new markets
✅ Explore opportunities to lead marketing campaigns in a variety of industries
ASSUMPTION: This role involves a mix of strategic planning, creative development, and data analysis, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing or a related role
Required Skills:
- Market Research and Analysis
- Product Positioning and Messaging
- Marketing Strategy and Planning
- Sales Enablement
- Project Management
- Marketing Analytics
- Cross-Functional Collaboration
- Product Launches
- Brand Management
- Communication Skills
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in multiple languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for understanding the nuances of the pharmaceutical market.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Warsaw)
Benefits:
- Competitive Compensation
- Experienced Team
- Career Growth
- Paid Time Off
- Sick Leave
- Family Leave
- Medical Insurance
- English Courses
- Professional Development
- Corporate Events
- Work Environment
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research for similar roles in Warsaw. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Viseven operates in the IT Services and IT Consulting industry, focusing on digital marketing transformation for Pharma, Life Sciences, and Healthcare.
Company Size: Viseven is a mid-sized company with 501-1,000 employees, providing a collaborative and experienced work environment.
Founded: Viseven was founded in 2009 and has since grown into a global team of over 700 professionals.
Company Description:
- Viseven is a global team of over 700 professionals, providing pharma marketing services as a dedicated MarTech Service Provider for Life Sciences.
- The company delivers tailored solutions and services for Pharma, Healthcare, & Life Sciences, including Omnichannel Marketing, eDetailing, Design Services, eWizard Content Experience Platform, Digital Transformation, Digital Content Factory, Modular Content, App and Portal Development.
- Viseven assists its clients with tailored solutions that enable personalized, precision-driven outcomes in the pharmaceutical industry.
Company Specialties:
- Multichannel marketing
- eDetailing
- Interactive Visual Aids
- Localization
- Interactive Presentations
- Pharma Mobile Apps
- Omnichannel Marketing
- Modular Content
- Modular Approach
- HCP Engagement
- Personalization in pharma
- eWizard content experience platform
- Change Management
- Digital Content Factory
- Digital Transformation for Life Sciences
- Omnichannel Excellence
- Digital Marketing Transformation
- and MarTech Service Provider for Life Sciences
Company Website: viseven.com
ASSUMPTION: Viseven's focus on digital marketing transformation and its extensive experience in the pharmaceutical industry make it an attractive employer for marketing professionals looking to grow in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or a related field, seeking to advance their career in a mid-sized company.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, content, digital, and public relations.
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles within the marketing department
- Expansion into other areas of the business, such as sales or business development
- Opportunities to lead marketing campaigns in new industries or markets
ASSUMPTION: This role offers strong growth potential for candidates looking to develop their skills and advance their careers in a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Viseven's Warsaw office is a modern, fully equipped workspace that fosters collaboration and creativity.
Office Location(s): 1170 Route 22 East, Suite 306, Bridgewater, New Jersey, USA; Lõõtsa Str. 2b, Lasnamäe district, Tallinn, Harju County, Tallinn, Estonia; 133 Prince William Street, Saint John, NB E2L 2B5, Canada; 4/65, Phase 2 Ashok Vihar, North West Delhi, 110052, North West Delhi, India
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and thriving business scene.
- Warsaw is home to numerous multinational corporations and offers excellent opportunities for professional growth and development.
Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: Warsaw's vibrant business environment and cultural scene make it an attractive location for professionals seeking to advance their careers in a dynamic and innovative company like Viseven.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Product positioning and messaging
- Cross-functional collaboration
- Communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Viseven's business and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Viseven's products and services to show your familiarity with the company and its offerings
ATS Keywords: Product Marketing, Marketing Strategy, Market Research, Cross-Functional Collaboration, Brand Management, Marketing Analytics, Pharma Marketing, Life Sciences Marketing, Digital Marketing Transformation
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their understanding of Viseven's business and the role's requirements.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign execution and analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do I thrive in dynamic, fast-paced environments?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I have a strong data-driven mindset and the ability to make informed decisions based on data analysis?
- Am I committed to continuous learning and professional development?
- Do I have a proven track record of achieving results and meeting or exceeding goals?
ASSUMPTION: Applicants should assess their fit with Viseven's company values and work style to ensure they are well-suited to the company's culture and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with cross-functional teams, including remote team members
- Adapting to a fast-paced and dynamic work environment
- Staying up-to-date with industry trends and developments
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: Applicants should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on product positioning and messaging, but the Product Marketing Manager role is more focused on strategic planning and market research, while the Brand Manager role is more focused on brand management and creative development.
- Industry-specific context: Viseven's focus on the pharmaceutical industry requires a strong understanding of the industry's unique challenges and opportunities, as well as the ability to navigate regulatory and compliance requirements.
- Career path comparison: The Product Marketing Manager role can serve as a stepping stone to senior marketing roles, such as Senior Product Marketing Manager, Director of Marketing, or Chief Marketing Officer, depending on the organization's structure and growth opportunities.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar roles in the industry to ensure they are a good fit for the position and the company's culture.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in a new market
- Conducting market research to identify customer needs and preferences, and using the insights to inform product development and marketing strategies
- Collaborating with cross-functional teams to create compelling product messaging and marketing materials, including digital content, print materials, and presentations
- Analyzing marketing campaign results and making data-driven recommendations for future strategies
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Product Marketing Manager may be responsible for, highlighting the role's strategic and tactical components.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales, content, and digital?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Viseven support work-life balance for its employees?
ASSUMPTION: Asking these key questions will help applicants better understand the role's expectations, the team's dynamics, and the company's culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Viseven's business and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
