Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Intenseye 🔹 Location: New York, United States 🔹 Job Type: Full-Time 🔹 Category: Software Development 🔹 Date Posted: May 19, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (New York, NY) 🚀 Job Overview Key aspects of this role include: - Developing and executing go-to-market strategies for software launches and feature updates - Defining product positioning, messaging, and naming frameworks - Collaborating with cross-functional teams to drive product success - Gathering and analyzing customer feedback to inform product roadmaps - Creating high-quality external marketing content and materials ASSUMPTION: This role requires a strong understanding of both marketing and product management principles, as well as the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement ✅ Define product naming, positioning, and messaging framework that resonates with target audience(s) ✅ Partner closely with product, enablement, and marketing teams to develop, execute, and communicate the status of go-to-market plans ✅ Gather and distill feedback from customers and partners about the current product suite and identify new market opportunities ✅ Develop comprehensive messaging and positioning for product areas and create external marketing content ✅ Build a release marketing process to ensure all customers are aware of the latest products and feature enhancements ✅ Work with enablement teams to ensure materials remain up-to-date and collaborate on training opportunities ✅ Influence product roadmap and optimize marketing strategies by serving as the "voice of the customer" ✅ Inform and help design research studies to gather pertinent data and insights ✅ Partner with the product team to help size business opportunities and align features to customer needs ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years of experience in product marketing for Enterprise SaaS/AI or closely related spaces - Proven track record of successful product launches and marketing campaigns Required Skills: - Excellent communication skills, both written and verbal - Strong organizational skills and attention to detail - Ability to balance multiple tasks and projects simultaneously, with an eye for prioritization - Experience with tools like HubSpot, Salesforce, Notion, and product analytics platforms (e.g., Mixpanel, Amplitude) - Demonstrated ability to influence cross-functional stakeholders at various levels - Experience with the product feedback loop process Preferred Skills: - Experience working with AI or machine learning technologies - Familiarity with the healthcare industry or related regulations - Knowledge of computer vision or related technologies ASSUMPTION: Candidates with experience in AI or healthcare industries may have an advantage in this role, but a strong product marketing background is the primary requirement. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the New York area) Benefits: - Great salary and equity in a fast-growing business - Employee Stock Option Package - Parental Leave - Annual Learning & Development Stipend - Flexible PTO/Vacation + public holidays - Comprehensive Family Medical Insurance, Dental & Vision - Flexibility on work location and hours - Experience working with a fast-paced development and research team using the latest technologies - Saving lives and changing the industry with AI-powered health and safety! Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically focusing on AI-powered health and safety solutions Company Size: 51-200 employees Founded: 2018 Company Description: - Intenseye is on a mission to transform workplace safety using computer vision AI - Provides 24/7 visibility into unseen hazards, ergonomic risk factors, and leading indicator data - Empowers EHS and operations leaders to drive proactive changes and reduce work-related injury and illness rates - Protects over 100,000 workers at Fortune 500 companies and leading industrial groups in 25+ countries - Allocates more time to value-adding tasks, establishes robust safety measures, and boosts productivity Company Specialties: Real-Time Safety Management & SIF Prevention, Powered by AI Company Website: http://www.intenseye.com ASSUMPTION: Intenseye is a growing company with a strong focus on innovation and making a positive impact on workplace safety. 📊 Role Analysis Career Level: Mid-Senior level role with opportunities for growth and impact Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with various teams, including Product, Enablement, and Marketing Work Arrangement: On-site in New York, NY, with flexibility for the right candidate Growth Opportunities: - Potential to grow into a leadership role as the company expands - Opportunities to work on cutting-edge AI technologies and make a significant impact on the company's success - Exposure to various aspects of the business, fostering well-rounded professional development ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in New York, NY Office Location(s): 1250 Broadway, Suite 401, New York, NY 10001, US Geographic Context: - New York, NY: Diverse and vibrant city with a strong tech industry and numerous cultural attractions - Easy access to public transportation and various amenities Work Schedule: Full-time, typically 40 hours per week, with flexibility for the right candidate ASSUMPTION: The work environment at Intenseye is fast-paced, collaborative, and focused on driving innovation and success. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screen with the hiring manager 3. In-depth interviews with cross-functional teams 4. Final interview with the CMO 5. Background check and offer extension Key Assessment Areas: - Product marketing skills and experience - Communication and presentation skills - Cultural fit and alignment with company values - Problem-solving and analytical skills Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Showcase your understanding of Intenseye's mission and products in your application materials - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively ATS Keywords: Product Marketing, Go-to-Market Strategies, Messaging Framework, Customer Feedback, Marketing Campaigns, Cross-Functional Collaboration, Storytelling, Product Positioning, SaaS, AI, Organizational Skills, Attention to Detail, Self-Starter, Strategic Thinking ASSUMPTION: Intenseye uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out. 🛠️ Tools & Technologies - HubSpot - Salesforce - Notion - Product analytics platforms (e.g., Mixpanel, Amplitude) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Intenseye is open to training the right candidate on any necessary tools. 👔 Cultural Fit Considerations Company Values: - Innovation - Customer focus - Collaboration - Integrity - Accountability Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Results-driven and focused on making an impact - Adaptable and open to change - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do you align with Intenseye's core values, and can you provide an example of how you've demonstrated these values in your previous roles? 2. How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful cross-functional project you've led or contributed to? 3. How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment? ASSUMPTION: Intenseye values candidates who are a strong cultural fit and can thrive in their fast-paced, collaborative work environment. ⚠️ Potential Challenges 1. Balancing multiple projects and priorities in a fast-paced environment 2. Working with cross-functional teams and stakeholders with varying priorities and perspectives 3. Keeping up with the latest AI and machine learning technologies in the rapidly evolving healthcare industry 4. Adapting to changes in the company's growth and priorities ASSUMPTION: These challenges can be overcome by strong communication, organizational skills, and a willingness to adapt and learn in a dynamic environment. 📈 Similar Roles Comparison 1. Product Marketing Manager vs. Product Manager: While both roles focus on product success, the Product Marketing Manager is more focused on go-to-market strategies, messaging, and customer feedback, while the Product Manager is responsible for product roadmaps, feature development, and prioritization. 2. Industry-specific context: Intenseye's focus on AI-powered health and safety solutions sets it apart from other software development companies, offering unique challenges and opportunities for growth. 3. Career path comparison: This role offers a clear path for growth into leadership positions as the company expands and evolves. ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Intenseye's industry and company culture can help applicants tailor their applications and interviews effectively. 📝 Sample Projects 1. Developing and executing a go-to-market strategy for a new AI-powered safety feature, including messaging, positioning, and launch event planning 2. Conducting customer interviews and surveys to gather feedback on existing products and identify new market opportunities 3. Creating external marketing content, such as blog posts, case studies, and webinars, to showcase Intenseye's products and thought leadership in the AI-powered health and safety space 4. Collaborating with cross-functional teams to develop and execute a product launch campaign, including email marketing, social media promotion, and event planning ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Product Marketing Manager role at Intenseye. ❓ Key Questions to Ask During Interview 1. How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days? 2. Can you describe the team structure and dynamics, and how this role will collaborate with other teams? 3. How does Intenseye support the professional development and growth of its employees? 4. What are the most significant challenges facing the company in the next year, and how can this role contribute to addressing them? 5. How does Intenseye approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment? ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and company, and can help you better understand the work environment and cultural fit. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications - Be prepared to discuss your understanding of Intenseye's mission and products, as well as your ideas for driving their success ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.