📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: KLA
🔹 Location: Migdal Ha‘Emeq, Northern, Israel
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business opportunities and customer satisfaction for managed products or customers
- Conducting market validation and defining market requirements for new products or features
- Collaborating with cross-functional teams to develop new products or features
- Leading new product introductions and beta engagements with field teams and customers
- Identifying new business opportunities and driving product strategy, penetration, and adoption
- Interface with various teams, customers, and industry consultants
ASSUMPTION: This role requires a strong blend of business and technical acumen, with a focus on driving customer satisfaction and market penetration.
📋 Key Responsibilities
✅ Responsible for overall business opportunity and customer satisfaction for the managed product or customer
✅ Conduct market validation and define market requirements for new products or features
✅ Work closely with program and engineering to develop new products or features
✅ Lead new product introduction/beta engagement with field teams and customers to ensure product success
✅ Identify new business opportunities based on customer roadmap and investment plan. Drive product strategy, penetration, and adoption to gain market share
✅ Drive regular executive and working level meetings with customers and presentation material preparation/delivery
✅ Interface with product life cycle, engineering, applications engineering, the executive team, customers, solutions partners, and industry consultants
ASSUMPTION: This role requires a high degree of collaboration and communication with various stakeholders, both internal and external.
🎯 Required Qualifications
Education: PhD or Master’s degree preferably in physics/engineering
Experience: 4-6 years of related experience in the semiconductor capital equipment or semiconductor manufacturing industry
Required Skills:
- Previous product management experience
- Previous marketing and/or business development experience
- Strong communication and presentation skills
- Critical thinking and aptitude for understanding how technology products and solutions solve business problems
- Lithography experience – advantage
- English – Full professional proficiency
- Prepared to travel about 25% of time to international customers
Preferred Skills:
ASSUMPTION: Given the industry and role, a strong technical background and business acumen are essential for success in this position.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the semiconductor industry in Israel.
Benefits:
- Competitive, family-friendly total rewards package
- Inclusive environment with benefits that meet the diverse needs of employees
Working Hours: Full-time, with approximately 25% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KLA operates in the semiconductor manufacturing ecosystem, focusing on diversified electronics for various devices and technologies.
Company Size: KLA is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: KLA was founded in 1977 and has since grown to become a global leader in its industry.
Company Description:
- KLA develops industry-leading equipment and services for semiconductor manufacturing, enabling innovation and driving progress in the electronics industry.
- The company focuses on advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, and printed circuit boards.
- KLA collaborates with leading customers worldwide to design solutions that move the world forward.
Company Specialties:
- Semiconductor process control
- Inspection and metrology
- LED, nanotechnology, and packaging
Company Website: www.kla.com
ASSUMPTION: KLA's focus on innovation and collaboration with leading customers creates an environment that values problem-solving and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a blend of technical expertise and business acumen.
Reporting Structure: The Product Marketing Manager reports to the Director of Product Marketing and has no direct reports.
Work Arrangement: This role is on-site, with approximately 25% travel required to visit international customers.
Growth Opportunities:
- Potential career progression into senior product marketing roles or other leadership positions within KLA
- Opportunities to work on cutting-edge technologies and collaborate with cross-functional teams
- Chance to gain experience in the dynamic and growing semiconductor industry
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: KLA's office in Migdal Ha‘Emeq is located in an industrial park, providing a collaborative and innovative work environment.
Office Location(s): Migdal Ha‘Emeq, Israel
Geographic Context:
- Migdal Ha‘Emeq is located in the Northern District of Israel, offering a mix of urban and rural living.
- The region is home to several high-tech industries and provides easy access to major cities like Haifa and Tel Aviv.
- Israel's vibrant tech industry and startup ecosystem create a dynamic and innovative work environment.
Work Schedule: Full-time, with flexible hours and approximately 25% travel required
ASSUMPTION: The work environment at KLA's Migdal Ha‘Emeq office is collaborative and innovative, with a strong focus on driving progress in the semiconductor industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the hiring manager or a team member
- On-site or video interview with the Director of Product Marketing
- Final decision and offer
Key Assessment Areas:
- Technical knowledge and understanding of the semiconductor industry
- Problem-solving skills and ability to think critically
- Communication and presentation skills
- Business acumen and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on product management, marketing, and business development roles in the semiconductor industry
- Tailor your cover letter to emphasize your fit with KLA's company culture and the specific requirements of the role
- Prepare for technical interviews by brushing up on your knowledge of semiconductor manufacturing processes and KLA's products
- Research KLA's competitors and market position to demonstrate your understanding of the industry landscape
ATS Keywords: Product Marketing, Semiconductor, Capital Equipment, Manufacturing, Business Development, Customer Satisfaction, Market Requirements, New Product Introduction
ASSUMPTION: KLA's application process is designed to assess candidates' technical skills, business acumen, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and customer satisfaction
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for driving customer satisfaction?
ASSUMPTION: KLA values employees who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing customer expectations and ensuring customer satisfaction in a dynamic and competitive market
- Keeping up with the latest trends and technologies in the semiconductor industry
- Balancing the demands of multiple stakeholders, including customers, internal teams, and senior leadership
- Navigating a large, global organization and building effective working relationships with diverse teams
ASSUMPTION: The potential challenges in this role are typical for a Product Marketing Manager in the semiconductor industry and can be mitigated through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique focus on the semiconductor capital equipment industry and the opportunity to work with a global leader in the field
- Industry-specific context: The semiconductor industry is highly competitive and dynamic, with a strong focus on innovation and continuous improvement
- Career path comparison: This role offers the potential for career progression into senior product marketing roles or other leadership positions within KLA
ASSUMPTION: This role offers a unique blend of industry-specific experience and the opportunity for professional growth and development within a large, global organization.
📝 Sample Projects
- Conducting market research and analysis to identify new business opportunities and market trends
- Developing and executing go-to-market strategies for new products or features
- Managing customer relationships and ensuring customer satisfaction for managed products or customers
ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and key deliverables for a Product Marketing Manager in the semiconductor industry.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does KLA support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does KLA measure the success of its Product Marketing Managers, and what are the key performance indicators for this role?
- What is the company culture like at KLA, and how does it support collaboration and innovation?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in product management, marketing, and business development roles in the semiconductor industry
- Write a compelling cover letter that demonstrates your fit with KLA's company culture and the specific requirements of the role
- Prepare for technical interviews by brushing up on your knowledge of semiconductor manufacturing processes and KLA's products
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
