📌 Core Information
Job Title: Product Marketing Manager
Company: NICE
Location: Hoboken, New Jersey
Job Type: On-site, Full-time
Category: Marketing
Date Posted: April 22, 2025
Experience Level: 5-10 years
Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans while leading new product introductions
- Crafting compelling messaging and positioning that drives awareness and demand
- Planning and implementing lead generation and awareness campaigns that fuel growth
- Elevating thought leadership, sustaining a voice that influences the market
- Partnering closely with product and pre-sales teams to create content, insights, and training that empower teams
- Collaborating with analysts and industry influencers to amplify product narrative and strengthen market presence
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a dynamic, matrix environment.
📋 Key Responsibilities
Empower Sales and Internal Teams:
- Equip sales and internal stakeholders with a deep understanding of product value and market opportunities, ensuring alignment and driving impactful customer conversations
Drive Market Penetration:
- Develop compelling supporting content for GTM strategies and high-value marketing deliverables that captivate prospects and engage key audiences
Innovate for Growth:
- Lead creative and dynamic initiatives that boost awareness and generate demand, fueling pipeline growth and market expansion
ASSUMPTION: Success in this role requires a proactive approach, strong analytical skills, and the ability to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 5+ years of experience in product marketing, with at least 2 years in the tech industry
Required Skills:
- Proven track record in developing and executing successful marketing plans
- Excellent communication and presentation skills
- Strong analytical and project management skills
- Familiarity with marketing automation tools and CRM systems
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with AI or cloud technologies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing, market research, or consulting are also encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and market conditions)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, 9:00 AM - 5:00 PM EST (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 1986 (as NICE Systems)
Company Description:
- NICE is a leading provider of AI-driven customer service and workforce augmentation solutions
- The company's software manages millions of customer interactions and monitors billions of financial transactions daily
- NICE serves 25,000+ global businesses, including 85 of the Fortune 100 corporations
Company Specialties:
- Customer Service Automation
- Digital Self Service
- Artificial Intelligence
- Proactive Customer Outreach
- CCaaS
- Cloud
- Customer Experience
- Multi-Channel Interactions Recording
- Workforce Optimization
- Customer Journey Solutions
- Omnichannel Recording
- Workforce Engagement Management
- Real-time Authentication
- and Workforce Augmentation
Company Website: www.nice.com
ASSUMPTION: NICE is known for its innovative AI and cloud technologies, driving exceptional customer experiences and operational efficiency.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Matrix organization, reporting to both marketing and product leadership
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within NICE's growing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open floor plans and dedicated team areas
Office Location: Hoboken, New Jersey
Geographic Context:
- Hoboken is a vibrant city located across the Hudson River from New York City
- The area offers a mix of urban and suburban living options, with easy access to public transportation and cultural attractions
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The Hoboken office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing and product leadership teams
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Marketing and product knowledge
- Cultural fit and alignment with NICE's values
Application Tips:
- Highlight your relevant marketing experience and achievements
- Demonstrate your understanding of NICE's products and market position
- Prepare for behavioral and situational interview questions
- Showcase your ability to think strategically and creatively
ATS Keywords: Product Marketing, Marketing Strategy, Campaign Development, Lead Generation, Thought Leadership, Market Penetration, AI, Cloud, Customer Experience, Marketing Automation, CRM, B2B Marketing
ASSUMPTION: NICE's interview process is designed to assess candidates' skills, cultural fit, and potential to drive impact in the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- AI and cloud platforms (e.g., NICE CXone, AWS, Google Cloud)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is preferred, but NICE provides training and resources to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Innovative and creative
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic environment?
- Can you provide an example of a successful marketing campaign you've led, and what was your role in its development and execution?
- How do you stay current with industry trends and emerging technologies in marketing?
ASSUMPTION: NICE values candidates who are passionate about driving innovation, customer success, and collaboration in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrix organization
- Keeping up with the fast-paced evolution of AI and cloud technologies
- Balancing strategic thinking with tactical execution in a dynamic market
- Adapting to changing customer needs and market conditions
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Tech Industry) vs. Product Marketing Manager (Consumer Goods)
- Tech industry roles may require more technical knowledge and a deeper understanding of AI and cloud technologies
- Consumer goods roles may focus more on brand management and consumer behavior
- Product Marketing Manager (B2B) vs. Product Marketing Manager (B2C)
- B2B roles may emphasize account-based marketing and enterprise-level solutions
- B2C roles may focus on consumer-facing marketing and retail strategies
- Product Marketing Manager (Startup) vs. Product Marketing Manager (Enterprise)
- Startup roles may offer more autonomy and rapid growth opportunities
- Enterprise roles may provide more structured career paths and resources for professional development
ASSUMPTION: The specific requirements and challenges of this role may vary depending on the industry, company size, and market conditions.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven customer service platform
- Launching a global marketing campaign to drive adoption of a cloud-based workforce optimization solution
- Conducting market research and analysis to inform product positioning and messaging
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does NICE support the professional development and growth of its marketing team members?
- Can you describe the company's approach to product marketing and its impact on overall business strategy?
- How does NICE foster collaboration and knowledge-sharing between marketing and other departments?
- What are the key challenges facing the product marketing team in the next 12-24 months, and how can this role help address them?
- How does NICE measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions can help applicants better understand the role's expectations, the company's culture, and the team's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: https://boards.eu.greenhouse.io/nice/jobs/4567677101?gh_jid=4567677101
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview process by researching NICE's products, market position, and company culture
- Follow up with the hiring manager one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
