📌 Core Information
🔹 Job Title: Product Marketing Manager, Channel
🔹 Company: Yext
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) strategies for channel partners
- Creating and optimizing enablement programs to support channel partners
- Translating complex product capabilities into clear, partner-ready messaging
- Collaborating with cross-functional teams to ensure channel partner success
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing and channel marketing strategies. The ideal candidate will have experience working with channel partners and a proven track record of driving partner success.
📋 Key Responsibilities
✅ Define and execute the GTM strategy for channel sales, aligning with overall company goals
✅ Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches
✅ Own all product launch communications for channel partners, including enablement materials, FAQs, release notes, and partner newsletters
✅ Craft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext’s solutions
✅ Build and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth
✅ Develop and manage a partner portal or PRM system for self-service access to marketing and sales enablement resources
✅ Conduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness
✅ Define and track KPIs related to channel partner engagement, sales success, and enablement adoption
ASSUMPTION: This role requires strong communication, presentation, and training skills to effectively convey complex product capabilities to channel partners. The ideal candidate will also have experience working with cross-functional teams to ensure channel partner needs are integrated into GTM strategies and product roadmaps.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS product marketing, preferably in channel marketing
Required Skills:
- Proven success in developing and executing channel partner enablement programs
- Strong ability to craft messaging and positioning tailored for channel partners
- Experience creating and optimizing GTM strategies for channel or partner sales models
- Excellent presentation and training skills, with the ability to communicate complex topics clearly
- Strong cross-functional collaboration skills, working with Sales, Product, and Marketing teams
- Data-driven mindset, with experience tracking partner performance metrics and program effectiveness
Preferred Skills:
- Experience in co-branded marketing programs or partner marketing automation
- Knowledge of competitive landscapes within the channel partner ecosystem
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree. The ideal candidate will have a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners.
💰 Compensation & Benefits
Salary Range: $124,650 - $207,500 USD per year
Benefits:
- Medical, dental, and vision benefits
- Life insurance
- Short term and long-term disability
- 401(k) retirement plan
- Vacation and sick leave
- Equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.
📌 Applicant Insights
🔍 Company Context
Industry: Yext is a leading digital presence platform for multi-location brands, with thousands of customers worldwide. The company specializes in search, reputation management, and digital presence solutions.
Company Size: Yext has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for career growth and collaboration with diverse teams.
Founded: Yext was founded in 2006 and is headquartered in New York, NY. The company has expanded globally, with offices in the United States, Europe, Asia, and Australia.
Company Description:
- Yext's AI and machine learning technology powers the knowledge behind every customer engagement, automating workflows at scale, and delivering actionable cross-channel insights that enable data-driven decisions.
- The company's platform enables brands to turn their digital presence into a differentiator by providing consistent, accurate, and engaging experiences across various channels.
- Yext's customers include many of the world's leading brands, including half of the Fortune 500.
Company Specialties:
- Search Experience Cloud
- Reputation Management
- Knowledge Graph
- Analytics
- Content Management
Company Website: http://www.yext.com
ASSUMPTION: Yext's focus on AI and machine learning technology sets it apart in the digital presence management industry. The company's global presence and extensive customer base offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a minimum of 8 years of experience in B2B SaaS product marketing, preferably in channel marketing.
Reporting Structure: The Product Marketing Manager, Channel will report directly to the Senior Director of Product Marketing or a similar role.
Work Arrangement: This role is remote-friendly, with the option to work from Yext's offices in New York, NY, or other global locations.
Growth Opportunities:
- As Yext continues to expand its channel partner ecosystem, there will be opportunities for the Product Marketing Manager, Channel to grow into leadership roles or take on additional responsibilities.
- The ideal candidate will have the opportunity to shape the future of Yext's channel marketing strategy and make a significant impact on the company's success.
- Yext's global presence and diverse customer base offer unique opportunities for career growth and development.
ASSUMPTION: The Product Marketing Manager, Channel role is critical to Yext's continued success in the channel partner ecosystem. The ideal candidate will have a proven track record of driving partner success and a strong understanding of B2B SaaS product marketing strategies.
🌍 Location & Work Environment
Office Type: Yext's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Yext has offices in New York, NY; Arlington, VA; Chicago, IL; London, UK; Berlin, DE; Paris, FR; Tokyo, JP; Milan, IT; Munich, DE; and Hyderabad, IN.
Geographic Context:
- New York, NY, where Yext's headquarters is located, is a major hub for technology and innovation. The city offers a diverse range of cultural, recreational, and dining options.
- Yext's global offices are located in major cities with thriving tech industries, providing ample opportunities for professional networking and growth.
- Yext's remote-friendly work arrangement allows employees to work from anywhere with a reliable internet connection, offering flexibility and work-life balance.
Work Schedule: Yext offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM EST. Employees are expected to be available during these core hours for meetings and collaboration.
ASSUMPTION: Yext's global presence and remote-friendly work arrangement offer unique opportunities for employees to work in a dynamic, multicultural environment. The company's modern offices provide collaborative workspaces designed to foster innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, depending on the role
- Final interview with senior leadership
Key Assessment Areas:
- Candidates' understanding of B2B SaaS product marketing and channel marketing strategies
- Candidates' ability to craft clear, differentiated messaging and value propositions for channel partners
- Candidates' experience working with channel partners and driving partner success
- Candidates' communication, presentation, and training skills
- Candidates' ability to work collaboratively with cross-functional teams
Application Tips:
- Highlight relevant experience working with channel partners and driving partner success
- Demonstrate a strong understanding of B2B SaaS product marketing and channel marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Yext's company culture and values to ensure a strong fit
ATS Keywords: B2B SaaS, Product Marketing, Channel Marketing, GTM Strategies, Messaging, Positioning, Sales Enablement, Training, Competitive Analysis, Market Research, Cross-Functional Collaboration, Data-Driven Insights, Lead Generation, Partner Success, Communication Skills, Presentation Skills
ASSUMPTION: Yext's hiring process is designed to assess candidates' skills and cultural fit for the role. The ideal candidate will have a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Suite
- Microsoft Office
- Asana
- Slack
- Zoom
ASSUMPTION: Yext uses a variety of tools and technologies to streamline workflows and facilitate collaboration. The ideal candidate will have experience working with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Reliable
- Collaborative
- Fun
Work Style:
- Yext values a dynamic, fast-paced work environment that encourages innovation and creativity
- The company fosters a culture of collaboration and cross-functional teamwork
- Yext's remote-friendly work arrangement allows for flexibility and work-life balance
- The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive on challenges
Self-Assessment Questions:
- Do you have experience working with channel partners and driving partner success?
- Are you comfortable working in a fast-paced, dynamic environment and thrive on challenges?
- Do you have a strong understanding of B2B SaaS product marketing and channel marketing strategies?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have excellent communication, presentation, and training skills?
ASSUMPTION: Yext's company culture values innovation, collaboration, and customer obsession. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive on challenges.
⚠️ Potential Challenges
- The Product Marketing Manager, Channel role requires a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners
- The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive on challenges
- The role may require occasional travel to Yext's global offices for meetings and collaboration
- The Product Marketing Manager, Channel will be expected to work closely with cross-functional teams to ensure channel partner success, which may require strong communication and collaboration skills
ASSUMPTION: The Product Marketing Manager, Channel role is a critical position that requires a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive on challenges.
📈 Similar Roles Comparison
- The Product Marketing Manager, Channel role is similar to other product marketing roles, but with a focus on channel partner enablement and support
- Unlike other product marketing roles, the Product Marketing Manager, Channel will be responsible for developing and executing go-to-market strategies and enablement programs tailored to channel partners' needs
- The Product Marketing Manager, Channel role requires a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners
- The ideal candidate will have a proven track record of driving partner success and a strong understanding of B2B SaaS product marketing strategies
ASSUMPTION: The Product Marketing Manager, Channel role is a unique position that requires a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners. The ideal candidate will have a proven track record of driving partner success and a strong understanding of B2B SaaS product marketing strategies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new channel partner program
- Creating and optimizing co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth
- Conducting competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness
- Defining and tracking KPIs related to channel partner engagement, sales success, and enablement adoption
ASSUMPTION: The Product Marketing Manager, Channel role involves a wide range of projects, from developing go-to-market strategies to conducting competitive analysis and defining KPIs. The ideal candidate will have experience working with channel partners and a strong understanding of B2B SaaS product marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, including any remote or hybrid components?
- How does Yext support the professional development and growth of its employees?
- Can you provide an example of a successful channel partner enablement program that Yext has implemented?
- How does Yext measure the success of its channel partner programs, and how can I contribute to improving these metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yext foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: The ideal candidate will have a strong understanding of B2B SaaS product marketing and channel marketing strategies, as well as experience working with channel partners. The interview process is an opportunity to assess the candidate's cultural fit and understanding of the role's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, particularly those related to channel partner enablement and B2B SaaS product marketing
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Yext's company culture and values to ensure a strong fit
- Follow up with the hiring manager within 48 hours of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
