📌 Core Information
🔹 Job Title: Product Marketing Manager, Civil 3D
🔹 Company: Autodesk
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Autodesk’s Civil 3D product
- Creating compelling product positioning and messaging
- Conducting market research and analyzing customer insights
- Developing sales enablement materials and supporting sales efforts
- Collaborating with product and sales teams to influence product development and sales strategies
ASSUMPTION: This role requires a strong understanding of both marketing and the Civil 3D product, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Define and communicate the unique value proposition of Civil 3D to target audiences through various marketing channels
✅ Build marketing plans and execute marketing campaigns that drive product awareness and lead generation
✅ Provide the sales team with tools and information to effectively sell the product and create high-quality sales collateral
✅ Develop high-quality marketing content and maintain strong product branding that resonates with target audiences
✅ Conduct thorough market research to understand customer needs, market trends, and competitive dynamics and use these insights to inform product development and marketing strategies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on software or technology products
Required Skills:
- Proven experience in developing and executing marketing strategies, positioning, and messaging
- Strong experience in planning, executing, and optimizing marketing campaigns
- Excellent writing and editing skills with the ability to create compelling and persuasive content
- Proficient in content creation tools and software (e.g., Adobe Creative Suite, Microsoft Office, Google Workspace)
- Ability to define, track, and analyze key performance indicators (KPIs) to measure the success of marketing initiatives
Preferred Skills:
- Experience with Civil 3D or similar software
- Fluency in additional languages
ASSUMPTION: While experience with Civil 3D is not explicitly required, it would be beneficial for understanding the product and its target audience.
💰 Compensation & Benefits
Salary Range: $94,500 - $163,020 per year (based on experience and location)
Benefits:
- Health, financial, and time away benefits
- Everyday wellness programs
- Annual cash bonuses and stock grants
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles at Autodesk.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically design and engineering software
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1982, with a rich history in the software industry
Company Description:
- Autodesk is a global leader in 3D design, engineering, and entertainment software
- Its products are used by professionals in architecture, engineering, construction, manufacturing, media, and entertainment
- The company empowers innovators to design and make a better world for all
Company Specialties:
- 3D design software and technology
- Digital prototyping
- Sustainable design software
- Media and entertainment
- Consumer software
- Product lifecycle management (PLM)
- Cloud and mobile solutions
Company Website: http://www.autodesk.com
ASSUMPTION: Autodesk’s size and industry leadership provide opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports to the Senior Manager, Product Marketing, Civil 3D
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to move into senior or management roles within the product marketing team
- Opportunities to work on different products or in different markets
- Chance to develop skills in areas such as sales enablement or customer success
ASSUMPTION: This role offers opportunities for professional growth and development within Autodesk’s marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Denver, Colorado, United States
Geographic Context:
- Denver is a major city in the United States, with a population of over 700,000
- The city is known for its outdoor recreation, cultural attractions, and thriving job market
- Autodesk’s Denver office is located in the Wewatta area, close to downtown and numerous amenities
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The Denver office provides a dynamic and collaborative work environment, with easy access to the city’s amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the senior manager or director
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Product knowledge and understanding of the Civil 3D market
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the Civil 3D product and market
- Be ready to discuss your experience with marketing campaigns and customer insights
ATS Keywords: Product Marketing, Civil 3D, Marketing Strategy, Campaign Execution, Customer Insights, Sales Enablement, Branding, Messaging, Lead Generation
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing both marketing skills and product knowledge.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Google Workspace
- Autodesk’s internal marketing and project management tools
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with some Autodesk-specific tools for internal collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Success
- One Autodesk
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in product marketing?
- Can you describe a time when you had to adapt your marketing strategy based on customer feedback or market changes?
- How do you approach working with cross-functional teams to achieve shared goals?
ASSUMPTION: Autodesk values a culture of innovation, quality, and customer success, with a focus on collaboration and adaptability.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Keeping up with the fast-paced nature of the software industry
- Balancing the needs of different stakeholders, including product, sales, and marketing teams
- Adapting to changes in the market or product roadmap
ASSUMPTION: These challenges are common in product marketing roles, particularly in the software industry, and require strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a specific focus on the Civil 3D product and its target audience
- Autodesk’s size and global presence provide opportunities for career growth and exposure to diverse projects
- This role offers a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the Civil 3D product and Autodesk’s unique culture set it apart.
📝 Sample Projects
- Developing a marketing campaign to launch a new feature of Civil 3D
- Conducting market research to understand the needs of Civil 3D users and identify opportunities for product improvement
- Creating sales enablement materials, such as product demos or training guides, to support the sales team
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Marketing Manager, Civil 3D role at Autodesk.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap for Civil 3D and how marketing can influence its development?
- How does the marketing team collaborate with the sales team to ensure our products meet the needs of our customers?
- What opportunities are there for professional development and growth within the product marketing team?
- How does Autodesk support work-life balance for its employees?
- What is the company’s approach to diversity, equity, and inclusion, and how does it manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping applicants make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the Civil 3D product and market
- Be ready to discuss your experience with marketing campaigns and customer insights during the interview process
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
