📌 Core Information
🔹 Job Title: Product Marketing Manager - Cloud
🔹 Company: Kentik
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the go-to-market strategy for Kentik Cloud and Synthetics
- Collaborating with cross-functional teams to launch products and enable sales
- Creating compelling content and messaging to resonate with customers
- Staying current with cloud technologies and network infrastructure trends
- Working closely with product management to align marketing strategies
ASSUMPTION: This role requires a strong understanding of cloud technologies and network infrastructure, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics
✅ Strategize and execute product launches, determining the metrics needed for success
✅ Create effective plays and enablement for sales and customer success teams
✅ Develop product demos and deliver technical training
✅ Co-own competitive intelligence with the product manager and develop effective competitive battlecards
✅ Create compelling content for blogs, white papers, slide presentations, Kentik's website, solutions briefs, webinars, and other media
✅ Work closely with revenue marketing to develop and support integrated campaigns
✅ Work closely with the product manager to align marketing with product features and roadmap
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and market understanding.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on cloud and network infrastructure technologies
Required Skills:
- Proven expertise in cloud technologies such as Kubernetes, serverless, CNIs, VPCs, transit gateways, and cloud monitoring tools like CloudWatch
- Deep understanding of AWS, GCP, Azure, and OCI
- Strong knowledge of SRE, infrastructure, platform, and cloud network engineering personas
- Excellent communication, collaboration, and organizational skills
- Ability to thrive in a fast-paced, dynamic startup environment
Preferred Skills:
- Experience with network infrastructure technology and protocols
- Background in SRE or infrastructure engineering roles
- Familiarity with Kentik's products and services
ASSUMPTION: While a background in SRE or infrastructure engineering is not required, it would be beneficial for this role due to the technical nature of Kentik's products.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year
Benefits:
- 100% of premiums paid by the company for health, vision, and dental coverage for you and your dependents
- Annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
- Paid family and medical leave
- Open PTO, quarterly Wellness Day, and a minimum of 10 paid holidays
- 401(k) retirement account
- Home office reimbursement
- Stock options
Working Hours: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: The salary range provided is based on market research and internal equity. The actual compensation offered may vary depending on factors such as experience, demonstrated competencies, and geographic market-based approach.
📌 Applicant Insights
🔍 Company Context
Industry: Kentik operates in the computer networking products industry, focusing on network intelligence, observability, and cloud networking solutions.
Company Size: Kentik is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Kentik was founded in 2014, with a mission to empower modern infrastructure teams with real-time network intelligence.
Company Description:
- Kentik is the network intelligence platform for modern infrastructure teams, enabling organizations to deliver applications and innovation at scale.
- The company unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action, helping market leaders like Akamai, Booking.com, Dropbox, and Zoom run, manage, and optimize their networks.
- Kentik is committed to creating an inclusive work environment, encouraging everyone to apply, especially those from underrepresented groups.
Company Specialties:
- Network analytics
- NetFlow
- AIOps
- Network automation
- Network visibility
- Observability
- Network observability
- DDoS Detection
- Container Networking
- Cloud Networking
- Cloud Migration
- Mitigate DDoS
- Enterprise WAN
- Infrastructure Reliability
- Internet Performance
- Peering and Transit
- Network Capacity Planning
- Kubernetes Monitoring
- Cloud Performance
- Cloud Monitoring
Company Website: http://www.kentik.com
ASSUMPTION: Kentik's focus on network intelligence and observability makes it an attractive option for candidates interested in cloud and network infrastructure technologies.
📊 Role Analysis
Career Level: This role is suitable for an experienced product marketing professional looking to make an impact in a dynamic, fast-growing startup.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including product management, sales, and customer success.
Work Arrangement: This is a remote position, with a focus on US-based candidates. The role requires a flexible schedule and the ability to work independently.
Growth Opportunities:
- As Kentik continues to grow, there will be opportunities for the Product Marketing Manager to expand their team and take on more strategic responsibilities.
- The role offers exposure to various aspects of the business, providing a well-rounded understanding of the company's operations and growth strategies.
- Kentik's commitment to professional development and employee growth makes it an ideal place for ambitious candidates looking to advance their careers.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Kentik's success.
🌍 Location & Work Environment
Office Type: Kentik is a fully remote company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- The United States has a diverse and vibrant tech industry, with numerous opportunities for growth and innovation.
- Kentik's remote work arrangement allows for greater flexibility and work-life balance.
- The company's focus on cloud and network infrastructure technologies makes it an attractive option for candidates interested in these areas.
Work Schedule: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: Kentik's fully remote work environment provides candidates with the opportunity to work from anywhere in the United States, with a focus on flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in cloud technologies and network infrastructure
- Product marketing skills and experience
- Communication and collaboration abilities
- Cultural fit and alignment with Kentik's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of cloud technologies and network infrastructure trends
- Demonstrate your ability to think strategically and execute tactically
- Showcase your creativity and problem-solving skills through your application materials
ATS Keywords: Cloud, Product Marketing, Cloud Technologies, Network Infrastructure, AWS, GCP, Azure, OCI, SRE, Infrastructure, Kubernetes, Serverless, CNIs, VPCs, Transit Gateways, CloudWatch
ASSUMPTION: Kentik's interview process is designed to assess candidates' technical expertise, product marketing skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Cloud technologies: AWS, GCP, Azure, OCI
- Network monitoring tools: Kentik, CloudWatch
- Product marketing tools: Asana, Trello, or similar project management software
- Content creation tools: Google Docs, Microsoft Office, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Kentik's use of cloud technologies and network monitoring tools requires candidates to have a strong understanding of these platforms and their applications in a product marketing context.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Kentik prioritizes understanding and addressing the needs of its customers
- Innovation: The company encourages creativity, problem-solving, and continuous learning
- Collaboration: Kentik fosters a culture of teamwork and cross-functional collaboration
- Integrity: The company values honesty, transparency, and ethical decision-making
- Inclusion: Kentik is committed to creating an inclusive work environment that welcomes diversity and fosters belonging
Work Style:
- Dynamic and fast-paced: Kentik operates in a rapidly changing market, requiring employees to be adaptable and responsive
- Remote-friendly: Kentik's fully remote work environment requires employees to be self-motivated and able to work independently
- Cross-functional: The role requires collaboration with various teams, including product management, sales, and customer success
- Customer-focused: Kentik prioritizes understanding and addressing the needs of its customers
Self-Assessment Questions:
- Do you have a strong understanding of cloud technologies and network infrastructure?
- Are you comfortable working in a remote, dynamic, and fast-paced environment?
- Do you thrive in a customer-centric culture and enjoy collaborating with cross-functional teams?
- Are you able to balance strategic thinking with tactical execution?
ASSUMPTION: Kentik's cultural values and work style require candidates to be adaptable, collaborative, and customer-focused, with a strong understanding of cloud technologies and network infrastructure.
⚠️ Potential Challenges
- The role requires a strong understanding of cloud technologies and network infrastructure, which may present a learning curve for candidates without extensive experience in these areas
- The fully remote work environment may present challenges for candidates who prefer an on-site office setting
- The dynamic and fast-paced nature of the role may require candidates to be adaptable and responsive to changing priorities and market demands
- The role may require candidates to work outside of standard business hours to accommodate time zones and customer needs
ASSUMPTION: Kentik's role as a fast-growing startup in a rapidly evolving market presents both opportunities and challenges for candidates, requiring them to be adaptable, resilient, and customer-focused.
📈 Similar Roles Comparison
- Product Marketing Manager - Cloud at Kentik vs. Product Marketing Manager - Cloud at a large enterprise: Kentik's role offers more autonomy, faster decision-making, and closer collaboration with cross-functional teams, while the enterprise role may provide more resources and established processes
- Product Marketing Manager - Cloud at Kentik vs. Product Marketing Manager - Cloud at a startup focused on a different industry: Kentik's role offers a unique opportunity to apply product marketing skills in the context of cloud and network infrastructure technologies, while the other startup role may provide exposure to a different market and customer base
- Career path comparison: The Product Marketing Manager - Cloud role at Kentik offers a clear path for career growth, with opportunities to take on more strategic responsibilities as the company expands
ASSUMPTION: Kentik's role as a fast-growing startup in the cloud and network infrastructure technology space presents unique opportunities and challenges compared to similar roles at large enterprises or startups focused on different industries.
📝 Sample Projects
- Developing a go-to-market plan for a new cloud networking product, including customer segmentation, messaging, and positioning
- Executing a product launch campaign, including event planning, content creation, and sales enablement
- Creating a competitive battlecard, analyzing market trends, and developing strategic recommendations for product differentiation
ASSUMPTION: Kentik's role as a network intelligence platform for modern infrastructure teams offers a wide range of project opportunities, from go-to-market strategy development to competitive analysis and sales enablement.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the company in the cloud and network infrastructure technology space?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to cross-functional collaboration and decision-making?
- How does the company measure the success of its product marketing efforts, and what metrics are most important for this role?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?
ASSUMPTION: Kentik's interview process is designed to assess candidates' technical expertise, product marketing skills, and cultural fit, with a focus on finding the best fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by brushing up on your knowledge of cloud technologies and network infrastructure
- Research Kentik's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager within a week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
