📌 Core Information
🔹 Job Title: Product Marketing Manager (Code Security)
🔹 Company: Sonar
🔹 Location: Geneva, Genève, Switzerland
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Software Development
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating product positioning and messaging for code security solutions
- Leading the development of technical content strategy to establish thought leadership
- Driving go-to-market strategies for new features and product launches
- Collaborating with cross-functional teams to maximize market impact and drive adoption and revenue
ASSUMPTION: This role requires a strong understanding of technical products and the ability to communicate complex concepts effectively to both technical and non-technical audiences.
📋 Key Responsibilities
✅ Define and communicate compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
✅ Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.
✅ Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower our sales and solution engineering teams to effectively communicate the value of our code security solution.
✅ Drive a deep understanding of our target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.
✅ Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
✅ Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.
✅ Collaborate intimately with engineering and product teams to gain a deep technical understanding of our product capabilities, ensuring accuracy and impact in all market-facing materials.
✅ Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features
ASSUMPTION: This role requires a strong technical background and the ability to engage in technical discussions with developers authentically and credibly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
Required Skills:
- Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices
- Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization
- Familiarity with DevSecOps platforms and their integration into developer workflows
- Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences
- Exceptional written and verbal communication skills with fluency in English
- Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences
- Ability to work collaboratively with cross-functional teams in a fast-paced environment
- Deep technical understanding and passion for software products and the underlying technology
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong technical background and be comfortable engaging with developers and other technical stakeholders.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (based on experience and market rates for product marketing managers in the software development industry in Geneva)
Benefits:
- Flexible work policy with remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday)
- Growth mindset with opportunities for continuous education and skill development
- Dynamic work culture that values respect, kindness, and the right to fail
- Diverse and inclusive work environment with a global workforce
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely for part of the week
ASSUMPTION: The salary range is an estimate based on market rates for product marketing managers in the software development industry in Geneva. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on code security and quality
Company Size: Medium (501-1,000 employees) with a global presence and a dynamic work culture
Founded: 2008, with a strong commitment to open-source principles and community engagement
Company Description:
- Sonar helps prevent code quality and security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows
- Rooted in the open-source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies
- Trusted by more than 400,000 organizations and 7 million developers globally, Sonar is considered integral to delivering better software
Company Specialties:
- Software quality
- Open source
- Code quality management
- ALM
- Continuous Inspection
- Code Analysis
Company Website: sonarsource.com
ASSUMPTION: Sonar is a well-established company in the software development industry with a strong focus on code security and quality. They value a dynamic work culture and a growth mindset, making it an attractive place for professionals looking to grow and make an impact.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the VP of Marketing and works closely with product management, sales, services, demand generation, and other teams
Work Arrangement: Hybrid, with a minimum of three days in the office per week (Monday/Tuesday/Thursday)
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior or management role within the marketing department
- Opportunities to work on high-impact projects and make a significant contribution to the company's success
- Chance to gain experience in a dynamic and growing industry, with exposure to cutting-edge technology and innovative products
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a flexible work environment
Office Location(s): Geneva, Switzerland
Geographic Context:
- Geneva is a multicultural city with a high quality of life, located on the shores of Lake Geneva and surrounded by the Alps
- The city is home to many international organizations and has a thriving job market, particularly in the finance, technology, and healthcare sectors
- Geneva offers a wide range of cultural attractions, including museums, theaters, and festivals, as well as numerous outdoor activities and sports facilities
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely for part of the week
ASSUMPTION: Geneva is an attractive location for professionals, offering a high quality of life, a dynamic job market, and numerous cultural and recreational opportunities. The flexible work arrangement allows for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR department
- Technical interview with the hiring manager
- On-site or virtual final interview with the VP of Marketing and other team members
Key Assessment Areas:
- Technical knowledge and understanding of code security concepts
- Communication skills and ability to articulate complex technical concepts effectively
- Problem-solving skills and ability to develop and execute marketing strategies
- Cultural fit and alignment with Sonar's values and work environment
Application Tips:
- Highlight your relevant experience in product marketing and technical marketing within the software development or code security space
- Demonstrate your understanding of the Software Development Life Cycle (SDLC) and secure coding practices
- Showcase your ability to communicate complex technical concepts effectively to both technical and non-technical audiences
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
ATS Keywords: Product Marketing, Technical Marketing, Code Security, Software Development, SDLC, Secure Coding, SAST, SCA, Taint Analysis, OWASP Top 10, CWE, CVE, NIST SSDF, Vulnerability Prioritization, DevSecOps, Marketing Automation, CRM
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to highlight their relevant skills and experience. The interview process will focus on assessing the candidate's technical knowledge, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Respect and kindness
- The right to fail and learn from mistakes
- Passion for software products and technology
- Continuous learning and growth mindset
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on results and impact
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with a diverse range of stakeholders, including developers and other technical professionals?
- Do you have a growth mindset and a passion for learning and continuous improvement?
ASSUMPTION: Sonar values a dynamic and collaborative work environment, with a strong focus on respect, kindness, and a growth mindset. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities effectively
- Engaging with technical stakeholders may require a strong technical background and the ability to communicate complex concepts effectively
- The role may involve occasional travel for industry events and conferences
- Geneva may have a higher cost of living compared to other cities in Switzerland
ASSUMPTION: While this role offers numerous opportunities and benefits, candidates should be aware of the potential challenges and ensure they are a good fit for the work environment and location.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the software development industry, this role places a greater emphasis on technical expertise and the ability to engage with developers and other technical stakeholders
- In the code security space, this role is unique in its focus on establishing thought leadership and driving adoption through technical content and go-to-market strategies
- Career-wise, this role offers significant growth opportunities and the chance to make a real impact on the company's success
ASSUMPTION: This role is unique in its focus on technical content and go-to-market strategies for code security solutions, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new code security feature, including market research, competitive analysis, and the creation of technical content and sales enablement materials
- Hosting a webinar or event to engage with the developer community and gather feedback on Sonar's code security solutions
- Creating a series of blog posts or whitepapers that establish Sonar's thought leadership in the code security space and drive demand generation
ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager might work on, highlighting the role's focus on technical content, go-to-market strategies, and community engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Sonar support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Sonar approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What are the key challenges facing the code security market, and how does Sonar differentiate itself from competitors?
ASSUMPTION: These key questions help candidates assess their fit with the company culture, understand the role's priorities and expectations, and gain insight into the code security market and Sonar's competitive position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role, highlighting your technical background and marketing expertise
- Prepare for the interview by brushing up on your knowledge of code security concepts and the software development life cycle
- Research Sonar's products and competitors to demonstrate your understanding of the code security market and Sonar's unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
