📌 Core Information
🔹 Job Title: Product Marketing Manager - Connected Products - Smart Water Network
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing go-to-market strategies for connected product launches
- Managing cross-functional teams and external agency partners for content creation and execution
- Driving consumer and end-user path to purchase through impactful, integrated product launch communications
- Collaborating with internal teams to create product tools, resources, and content
ASSUMPTION: This role requires a strong understanding of connected products and experience in marketing consumer/durable goods in a home improvement or mass channel.
📋 Key Responsibilities
✅ Develop and implement impactful, integrated product launch communications and content for Moen’s Smart Water Network product portfolio
✅ Drive go-to-market planning and serve as the project lead and steward for all content development and execution
✅ Manage project scopes, timelines, meeting deadlines, and budget parameters, obtaining approvals
✅ Develop and maintain a deep understanding of the Smart Water Network product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features
✅ Partner with established COE commercialization, product management, channel management, brand development, digital, and creative teams to create product tools, resources, and content
✅ Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners
✅ Facilitate creative content and graphics development with internal and external creative teams and agencies
✅ Execute packaging artwork to support product launch requirements
✅ Collaborate with the Brand Development team to implement brand strategy throughout all content deliverables for product launch
✅ Support the Security and Connected Products business unit brand & commercialization teams through cross-functional collaboration and best practice sharing
ASSUMPTION: This role involves a high degree of project management, stakeholder coordination, and creative direction.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or related field
Experience: Minimum of 5 years of business experience in Marketing or Communications
Required Skills:
- Proven experience managing project teams and developing strategic communication or product commercialization plans
- Experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials
- Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred
- Experience marketing connected/smart products strongly preferred
- Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects
- Proficiency with Microsoft Office Suite
Preferred Skills:
- Experience with consumer /durable goods industry in a home improvement or mass channel
- Experience marketing connected/smart products
ASSUMPTION: Candidates with experience in the home improvement or mass channel and connected/smart products will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $124,000 USD - $190,000 USD per year
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off
- Fertility / Adoption Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on factors including education, training, experience, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically home products, security, and commercial building markets
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: 1995, with a rich history in the home products industry
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- Driving purpose: Elevate every life by transforming spaces into havens
- Brand portfolio includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential
Company Specialties:
- Brand, innovation, and channel leadership
- Exciting, supercharged categories in home products, security, and commercial building markets
- Creating smarter, safer, and more beautiful homes
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a strong focus on innovation and growth in the home products industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports to the Senior Manager, Product Marketing - Connected Products
Work Arrangement: On-site, with minimal travel required primarily for agency meetings, store visits, customer meetings, and shows
Growth Opportunities:
- Potential to lead and mentor other team members
- Opportunities to work on high-impact projects and drive business growth
- Chance to collaborate with cross-functional teams and external partners
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015, United States
Geographic Context:
- Deerfield, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living
- Close proximity to major highways and public transportation
- Access to various amenities, including shopping, dining, and recreational activities
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for meetings and project deadlines
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving business growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Senior Manager, Product Marketing - Connected Products
Key Assessment Areas:
- Product marketing experience and achievements
- Project management skills and experience
- Creative problem-solving and strategic thinking
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience in marketing connected/smart products and consumer/durable goods in a home improvement or mass channel
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful product launch campaigns and their impact on business growth
ATS Keywords: Product Marketing, Go-to-market Strategies, Project Management, Connected Products, Smart Home, Home Improvement, Mass Channel, Brand Strategy, Content Creation, Cross-functional Collaboration
ASSUMPTION: The application process is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Creative software (e.g., Adobe Creative Cloud, Sketch)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on driving business growth and innovation
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you approach learning new tools or technologies to improve your work efficiency?
ASSUMPTION: Fortune Brands values a strong work ethic, collaboration, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various internal and external teams and stakeholders
- Keeping up with the fast-paced and ever-evolving connected products industry
- Adapting to changes in project scope, timelines, or priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Product Marketing Manager - Connected Products - Smart Water Network vs. Senior Product Marketing Manager - Connected Products
- Similarities: Both roles focus on driving go-to-market strategies for connected product launches and managing cross-functional teams
- Differences: The Senior Product Marketing Manager role has additional leadership responsibilities and may oversee a team of product marketing managers
- Product Marketing Manager - Connected Products - Smart Water Network vs. Product Marketing Manager - Connected Products - Smart Home
- Similarities: Both roles require experience in marketing connected/smart products and managing cross-functional teams
- Differences: The Smart Home product portfolio may have different target markets, customer personas, and competitive landscapes
ASSUMPTION: These roles share many similarities but have distinct differences in terms of product portfolio, target markets, and leadership responsibilities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new connected product launch, including managing project timelines, budgets, and cross-functional teams
- Creating and implementing a content marketing plan to drive consumer and end-user path to purchase for an existing connected product
- Collaborating with the Brand Development team to refresh the brand strategy for the Smart Water Network product portfolio and ensuring consistent brand messaging across all content deliverables
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the Product Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch timeline and key milestones for a connected product?
- How does the cross-functional team structure support the product marketing function, and what are the key stakeholders involved in the product launch process?
- What are the primary challenges facing the Smart Water Network product portfolio, and how can this role contribute to addressing them?
- How does Fortune Brands support the professional growth and development of its product marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of a product launch, and how are they tracked and reported?
ASSUMPTION: These questions are designed to gain insight into the role's day-to-day responsibilities, team dynamics, and the company's approach to product marketing and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing connected/smart products and consumer/durable goods in a home improvement or mass channel
- Prepare examples of successful product launch campaigns and their impact on business growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
