🔹 Job Title: Product Marketing Manager - Connected Products - Smart Water Network
🔹 Company: Fortune Brands Innovations, Inc.
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in product marketing, project management, and cross-functional collaboration. Familiarity with the home improvement or mass channel, as well as experience marketing connected/smart products, would be beneficial.
✅ Develop and implement impactful, integrated product launch communications and content for Moen’s Smart Water Network product portfolio
✅ Drive go-to-market planning and serve as the project lead and steward for all content development and execution
✅ Leverage in-house creative teams or outside agency partners to create project briefs, provide clear upfront direction, and manage multiple partners simultaneously
✅ Communicate and manage multiple project timetables, meeting deadlines and budget parameters, and obtaining approvals
✅ Develop and maintain a deep understanding of the Smart Water Network product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features to guide the execution of marketing strategies
✅ Partner with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital, and creative teams to create product tools, resources, and content to drive consideration and conversion from prospects and existing customers
✅ Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners
✅ Facilitate creative content and graphics development with internal and external creative teams and agencies, including product photography, CGI, videos, email communications, literature, digital content, presentations, customer-facing content, and others as requested
✅ Execute packaging artwork to support product launch requirements, working with both internal and external creative agency partners
✅ Collaborate with the Brand Development team to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy
✅ Support the Security and Connected Products business unit brand & commercialization teams through cross-functional collaboration and best practice sharing, building strong marketing acumen through leadership and mentoring of other team members
ASSUMPTION: This role requires strong communication, project management, and leadership skills. The ideal candidate will be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
Education: Bachelor’s degree in marketing, Business, or related field
Experience: Minimum of 5 years of business experience in Marketing or Communications
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong background in marketing, with a focus on product marketing, project management, and cross-functional collaboration. Familiarity with the home improvement or mass channel, as well as experience marketing connected/smart products, would be beneficial.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the home improvement industry)
Benefits:
Working Hours: Full-time, with minimal travel required primarily for agency meetings, occasional store visits, customer meetings, and shows
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 5-10 years of experience in the home improvement industry. Actual salary may vary based on individual qualifications and company policy.
Industry: Manufacturing, specifically focused on creating smarter, safer, and more beautiful homes and improving lives
Company Size: 10,001+ employees, which means there are numerous opportunities for career growth and collaboration with diverse teams
Founded: Fortune Brands Innovations, Inc. is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets. Their portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential
Company Description:
Company Specialties:
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations, Inc. is a well-established company with a strong focus on innovation and creating smarter, safer, and more beautiful homes. Their diverse portfolio of brands and commitment to an inclusive and diverse culture make them an attractive employer for individuals seeking a challenging and rewarding career in the manufacturing industry.
Career Level: Mid-level to senior, with the opportunity for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing, and works closely with cross-functional teams, including commercialization, product management, channel management, brand development, digital, and creative teams
Work Arrangement: On-site, with minimal travel required primarily for agency meetings, occasional store visits, customer meetings, and shows
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career advancement and the chance to gain valuable experience in product marketing within the home improvement industry.
Office Type: Corporate office environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
Work Schedule: Full-time, with standard business hours and the potential for occasional overtime or weekend work as needed
ASSUMPTION: The office location in Deerfield, Illinois, offers a suburban work environment with easy access to urban amenities. The work schedule is typical for a full-time role in the marketing industry, with the potential for occasional overtime or weekend work as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-to-market Strategies, Project Management, Content Development, Cross-functional Collaboration, Consumer Insights, Brand Strategy, Digital Marketing, Creative Development, Budget Management, Market Research, Communication Skills, Presentation Skills, Adaptability, Team Leadership, Strategic Thinking
ASSUMPTION: The application process for this role is typical for a mid-level to senior marketing position in the manufacturing industry. Applicants should be prepared to demonstrate their experience and skills in product marketing, project management, and cross-functional collaboration, as well as their alignment with the company's values and culture.
ASSUMPTION: This role requires proficiency with Microsoft Office Suite and may involve the use of project management, marketing automation, and design tools, depending on the specific needs of the projects and the company's technology stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Fortune Brands Innovations, Inc. values a collaborative and inclusive work environment, with a focus on elevating every life by transforming spaces into havens. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a diverse and collaborative work environment.
ASSUMPTION: This role presents several challenges, including managing multiple projects and deadlines, balancing long-term strategic thinking with tactical execution, and collaborating effectively with cross-functional teams and external partners. Applicants should be prepared to demonstrate their ability to thrive in a fast-paced and dynamic environment.
ASSUMPTION: This role is similar to other product marketing roles but may differ in focus, target market, and customer personas. Applicants should research similar roles within the company and industry to gain a better understanding of the specific requirements and expectations for this position.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Marketing Manager - Connected Products - Smart Water Network role. Applicants should be prepared to discuss their experience with similar projects and their ability to apply their skills to the specific needs of this role.
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, allowing them to make informed decisions about their fit for the position and the company's long-term growth potential.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.