📌 Core Information
🔹 Job Title: Product Marketing Manager, Consumer
🔹 Company: Coursera
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing key user journeys and product launches within the Consumer business
- Shaping personalization strategies and helping learners discover relevant courses
- Driving go-to-market strategy and execution of high-impact product launches
- Collaborating with cross-functional teams to represent the voice of the customer
- Defining target audiences for consumer learning products to drive product growth
ASSUMPTION: This role requires a strong understanding of consumer behavior and a proven track record in product marketing to succeed.
📋 Key Responsibilities
✅ Identify and activate core audience insights to shape product strategy and strengthen product-market fit
✅ Develop product messaging and positioning for target learner segments
✅ Drive the go-to-market strategy and execution of high-impact product launches
✅ Partner with Product, Design, Research, and Engineering teams to represent the voice of the customer
✅ Present market insights and recommendations to cross-functional teams and executive stakeholders
✅ Define target audiences for consumer learning products to drive product growth
ASSUMPTION: Success in this role requires strong analytical skills, creativity, and excellent communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional experience, with 3+ years in product marketing or related roles
Required Skills:
- Proven success in developing product go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
Preferred Skills:
- Proven cross-functional leadership with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture and ability to learn quickly, think creatively, and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products
ASSUMPTION: Candidates with experience in e-learning or online platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $98,400 - $131,000 USD (based on location and experience level)
Benefits:
- Bonus Program
- Equity in the form of RSUs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for product marketing roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning Providers
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Coursera is an online learning platform that partners with universities and companies to offer courses, Specializations, Professional Certificates, and degrees
- Founded in 2012 by Stanford professors Andrew Ng and Daphne Koller, Coursera has grown to serve over 124 million learners worldwide
- Coursera is a Delaware public benefit corporation and a B Corp, committed to providing universal access to world-class learning
Company Specialties:
- Education
- Technology
- Internet
Company Website: http://www.coursera.org/jobs
ASSUMPTION: Coursera's large user base and partnerships with leading universities and companies provide ample opportunities for growth and innovation in this role.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Director of Consumer Product Marketing
Work Arrangement: Remote OK, with the option to work from home, an office, or a co-working space
Growth Opportunities:
- Potential to grow into a senior leadership role within the Consumer business
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to learn from and work with industry experts in product marketing and e-learning
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the Consumer business.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Mountain View, CA; New York, NY; Gurgaon, IN; London, GB
Geographic Context:
- The United States offers a diverse range of cultural experiences and professional networking opportunities
- Coursera's global presence provides opportunities to work with international teams and learners
- The company's offices are located in major tech hubs, offering access to vibrant tech communities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement allows for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Senior Director of Consumer Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Coursera's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare examples of your go-to-market strategies, customer personas, and market insights
- Research Coursera's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Product Marketing, Go-to-market Strategy, Customer Personas, Segmentation, Customer Journeys, Cross-functional Leadership, Market Insights, Product Messaging, Product Positioning, Product Launches, Collaboration, Analytical Skills, Creativity, Organization, Adaptability, Communication
ASSUMPTION: Coursera's application process is designed to assess your skills and cultural fit, with a focus on behavioral and situational interview questions.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Asana or similar project management tools
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Belonging
- Growth
- Innovation
- Quality
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with ambiguity and tight deadlines?
- Do you have a strong customer focus and a passion for education?
ASSUMPTION: Success in this role requires a strong cultural fit with Coursera's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with global products and audiences, requiring cultural sensitivity and adaptability
- Balancing strategic thinking with tactical execution in a dynamic market
- Collaborating effectively with cross-functional teams, including remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on consumer learning products and personalization strategies
- Coursera's global presence and partnerships with leading universities and companies offer unique opportunities for growth and impact
- This role may provide more exposure to senior leadership and executive stakeholders than similar roles in smaller organizations
ASSUMPTION: This role offers unique opportunities for growth and impact within the e-learning industry.
📝 Sample Projects
- Developing customer personas and segmentation strategies for Coursera's consumer learning products
- Collaborating with the Product team to define and launch a new personalization feature for learners
- Conducting market research and presenting insights to senior leadership to inform product strategy
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Coursera's overall product marketing strategy?
- What are the most pressing challenges facing the Consumer business, and how can this role address them?
- How does Coursera support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coursera foster a culture of collaboration and innovation within its product marketing team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to success at Coursera.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare examples of your go-to-market strategies, customer personas, and market insights
- Research Coursera's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
