📌 Core Information
🔹 Job Title: Product Marketing Manager, Consumer
🔹 Company: Coursera
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product-market fit and adoption for Coursera's consumer learning products
- Developing product messaging and positioning for target learner segments
- Managing high-impact product launches and go-to-market strategies
- Collaborating cross-functionally to represent the voice of the customer in product roadmaps
- Defining target audiences and user journeys to drive product growth
ASSUMPTION: This role requires a strong understanding of consumer behavior and a proven track record in product marketing to drive success.
📋 Key Responsibilities
✅ Identify and activate core audience insights to shape product strategy and strengthen product-market fit
✅ Develop product messaging and positioning for target learner segments
✅ Drive the go-to-market strategy and execution of high-impact product launches
✅ Partner with Product, Design, Research, and Engineering teams to represent the voice of the customer in influencing the product roadmap
✅ Present market insights and recommendations to cross-functional teams and executive stakeholders
✅ Define target audiences for consumer learning products to drive product growth
ASSUMPTION: This role involves a high degree of collaboration and influencing stakeholders, requiring strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional experience, with 3+ years in product marketing or related roles
Required Skills:
- Proven track record of success in developing go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
Preferred Skills:
- Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture and ability to learn quickly, think creatively, and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products
ASSUMPTION: Candidates with experience in e-learning or online education platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $98,400 - $131,000 USD (based on location zone)
Benefits:
- Bonus program
- Equity in the form of RSUs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on Coursera's compensation zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Coursera operates in the e-learning industry, offering online courses, degrees, and certifications from top universities and companies worldwide.
Company Size: Coursera has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller.
Company Description:
- Coursera is a global online learning platform that partners with universities and companies to offer courses, Specializations, Professional Certificates, and degrees.
- The company's mission is to provide universal access to world-class learning, empowering learners to achieve their goals and transform their lives.
- Coursera is a Delaware public benefit corporation and a B Corp, committed to creating a positive impact on society.
Company Specialties:
- Education
- Technology
- Internet
Company Website: Coursera Jobs
ASSUMPTION: Coursera's commitment to social impact and global learning makes it an attractive employer for candidates passionate about education and technology.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager, Consumer, will report to the Director of Product Marketing.
Work Arrangement: This role is remote-friendly, with the option to work from any country where Coursera has a legal entity.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to Coursera's extensive catalog of courses and learning resources for professional development.
ASSUMPTION: Coursera's fast-paced environment and focus on innovation provide ample opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: Coursera has offices in multiple locations worldwide, with the option to work remotely or from a co-working space near you.
Office Location(s): Coursera's offices are located in Mountain View, CA; New York, NY; Gurgaon, India; and London, UK.
Geographic Context:
- The United States offers a diverse range of cultural, professional, and educational opportunities.
- Coursera's global presence allows for collaboration with teams and learners from around the world.
- The company's commitment to remote work enables employees to maintain a healthy work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: Coursera's flexible work arrangements and global presence make it an attractive employer for candidates seeking a balance between professional growth and personal well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Behavioral and skills-based interviews with cross-functional team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Data analysis and presentation skills
- Cross-functional collaboration and communication
- Alignment with Coursera's mission and values
Application Tips:
- Highlight your experience in product marketing and go-to-market strategies in your resume.
- Prepare examples of customer personas, segmentation, and customer journeys you've developed in previous roles.
- Demonstrate your understanding of Coursera's mission and how your skills and experience align with the company's goals.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Personas, Segmentation, Customer Journeys, Cross-Functional Collaboration, Consumer Learning Products
ASSUMPTION: Coursera's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on behavioral and situational questions.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Coursera uses industry-standard tools and platforms for project management, communication, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Coursera is committed to providing universal access to world-class learning.
- Inclusive: The company values diversity and fosters an inclusive work environment.
- Bold: Coursera encourages innovation and taking calculated risks.
Work Style:
- Collaborative: Coursera emphasizes cross-functional collaboration and teamwork.
- Data-driven: The company uses data to inform decision-making and drive product strategy.
- Fast-paced: Coursera operates in a dynamic and fast-changing environment, requiring employees to adapt quickly and embrace change.
Self-Assessment Questions:
- Do you share Coursera's passion for making education accessible to everyone?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have experience working with global products and audiences, and can you adapt your communication style to suit different cultural contexts?
ASSUMPTION: Coursera's mission-driven culture and focus on collaboration make it an attractive employer for candidates passionate about education and technology.
⚠️ Potential Challenges
- The role may require working with large datasets and performing complex data analysis.
- Coursera's fast-paced environment can be challenging for candidates who prefer a more structured or slower-paced work environment.
- The role may require occasional travel to attend company meetings or events.
- Candidates may face competition from other highly qualified applicants due to Coursera's strong brand and reputation in the e-learning industry.
ASSUMPTION: Coursera's fast-paced environment and high standards for excellence may present challenges for some candidates, but the company's commitment to professional development and growth opportunities helps mitigate these factors.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on consumer learning products and less on enterprise or institutional offerings.
- Coursera's global presence and commitment to accessibility set it apart from other e-learning platforms, offering unique opportunities for candidates passionate about global education.
- Career progression in this role may lead to senior marketing roles or management positions within the organization, with opportunities to specialize in consumer learning products or expand into other areas of marketing.
ASSUMPTION: Candidates with experience in consumer marketing or e-learning platforms may find this role particularly appealing due to its focus on consumer learning products and global accessibility.
📝 Sample Projects
- Developing customer personas and segmentation strategies for Coursera's consumer learning products
- Collaborating with cross-functional teams to launch a new consumer learning product or feature
- Analyzing market trends and competitor offerings to inform product positioning and messaging
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for the Product Marketing Manager, Consumer role at Coursera.
❓ Key Questions to Ask During Interview
- How does this role fit into Coursera's overall product marketing strategy, and how will my work contribute to the company's mission?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coursera support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the consumer learning products team, and how can this role help address them?
- How does Coursera's remote-friendly work environment support collaboration and productivity among team members?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, Coursera's company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience in product marketing, go-to-market strategies, and consumer learning products.
- Prepare examples of customer personas, segmentation, and customer journeys you've developed in previous roles.
- Prepare a cover letter explaining your interest in Coursera's mission and how your skills and experience align with the role's requirements.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
