Product Marketing Manager-Consumer Goods

📌 Core Information 🔹 Job Title: Product Marketing Manager - Consumer Goods 🔹 Company: TELUS Agriculture & Consumer Goods 🔹 Location: Ontario, Canada (Remote) 🔹 Job Type: Full-Time 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: May 8, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Developing and executing comprehensive product marketing strategies for consumer goods software products and services. - Collaborating with cross-functional teams to articulate product roadmaps, features, and define pricing strategies. - Creating battlecards, toolkits, and other materials for sales and internal teams to foster a broad understanding of customer needs, market trends, and competitive landscape. - Monitoring and analyzing key performance metrics to measure the success of product marketing efforts. ASSUMPTION: This role requires a strong understanding of both the consumer goods industry and software product marketing. The ideal candidate will have experience in either SaaS product marketing or CPG/foodservice marketing. 📋 Key Responsibilities ✅ Develop and execute comprehensive product marketing strategies for our consumer goods software products and services, including market analysis, positioning, messaging, and go-to-market plans. ✅ Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features, and define pricing strategies. ✅ Partner with product management to translate technical capabilities into compelling value propositions and differentiated messaging that resonates with enterprise decision-makers. ✅ Develop and execute product launch plans, including creating comprehensive marketing materials, sales enablement tools, and training programs for internal stakeholders. ASSUMPTION: The responsibilities listed above are essential for driving the business' organic growth strategy and working closely with cross-functional partners. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. Experience: - 5+ years of SaaS product marketing experience, or 5+ years of CPG/foodservice marketing experience. Required Skills: - Strong written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences. - Demonstrated ability to lead cross-functional teams and influence stakeholders at all levels of the organization. - Strong project management skills with a track record of delivering high-quality work under tight deadlines. - Understanding of enterprise sales cycles and the ability to create compelling content for various stakeholders in the buying process. - Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations. - Passion for technology and a continuous learning mindset to stay ahead of industry trends and best practices. - Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Monday.com, Google suite of tools). Preferred Skills: - Experience in the consumer goods or software industry. - Familiarity with sustainability and traceability initiatives. ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would be beneficial but not critical for a candidate's application. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the IT Services and IT Consulting industry in Canada) Benefits: - Comprehensive health and dental benefits. - Retirement savings plans. - Employee stock purchase plan. - Generous time off policies. Working Hours: Full-time, with flexible hours and a results-driven work environment. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary based on the candidate's location and employment status. 📌 Applicant Insights 🔍 Company Context Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights. Company Size: TELUS Agriculture & Consumer Goods has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth. Founded: TELUS Agriculture & Consumer Goods is a division of TELUS Communications, which was founded in 1990. The specific founding date of the Agriculture & Consumer Goods division is not provided. Company Description: - TELUS Agriculture & Consumer Goods is creating a unified, trusted, and sustainable value chain to enable efficient production and logistics outcomes while lowering the impact on the environment. - The company delivers actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods. - TELUS Agriculture & Consumer Goods is committed to fostering an inclusive culture that embraces diversity and values the unique contributions and talents of its team members. Company Specialties: - Analytics and Data Management - Trade Promotion Management - Retail Execution - Supply Chain Management - Order Management - Sales Management - Business Processes - Market Intelligence and Insights - Food Quality, Safety, and Compliance - Recordkeeping - Production Optimization - Financial Management - Integrated IoT Company Website: TELUS Agriculture & Consumer Goods ASSUMPTION: TELUS Agriculture & Consumer Goods is a division of TELUS Communications, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights in the consumer goods and agriculture industries. 📊 Role Analysis Career Level: This role is a mid-level position within the Product Marketing team, requiring a balance of strategic thinking and tactical execution. Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing and work closely with cross-functional teams, including product management, engineering, sales, and customer experience teams. Work Arrangement: This role is remote, with flexible hours and a results-driven work environment. Growth Opportunities: - Opportunities for career progression within the Product Marketing team or related functions. - Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations. - Potential to work on high-impact projects, driving significant business growth and innovation. ASSUMPTION: The growth opportunities listed above are based on industry standards and the company's commitment to fostering an inclusive culture that values employee development and growth. 🌍 Location & Work Environment Office Type: Remote work environment, with the option to work from home or a co-working space. Office Location(s): Ontario, Canada (Remote) Geographic Context: - Ontario, Canada, offers a diverse and multicultural environment, with a strong tech industry and a thriving economy. - The remote work arrangement allows for a flexible work-life balance and the opportunity to work from various locations within Ontario. Work Schedule: Full-time, with flexible hours and a results-driven work environment. ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company's culture and values. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screen with the HR team. 3. In-depth interviews with the hiring manager and cross-functional team members. 4. Final interview with the Director of Product Marketing. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Ability to communicate complex ideas effectively. - Understanding of the consumer goods industry and software product marketing. - Cultural fit and alignment with the company's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of the consumer goods industry and software product marketing in your application materials. - Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and strategic thinking. ATS Keywords: Product Marketing, Consumer Goods, Software Solutions, Go-to-Market Strategies, Sales Enablement, Cross-Functional Collaboration, Project Management, Analytical Skills, Communication Skills, Technical Understanding, Customer Insights, Marketing Automation, CRM Systems, Data Insights, Sustainability. ASSUMPTION: The interview and application insights provided are based on industry standards and the company's commitment to a fair and transparent hiring process. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot) - CRM systems (e.g., Salesforce) - Analytics platforms (e.g., Google suite of tools) - Project management tools (e.g., Monday.com) - Collaboration tools (e.g., Microsoft Office, Google Workspace) ASSUMPTION: The tools and technologies listed above are commonly used in the software product marketing industry and may vary depending on the company's specific needs and preferences. 👔 Cultural Fit Considerations Company Values: - Integrity - Empathy - Innovation - Accountability - Passion Work Style: - Collaborative and cross-functional team environment. - Results-driven and goal-oriented. - Strong focus on continuous learning and improvement. - Committed to fostering an inclusive and diverse work environment. Self-Assessment Questions: 1. How do you align with the company's values, particularly in the context of this role? 2. How comfortable are you working in a remote, flexible work environment? 3. How do your personal work styles and preferences fit with the company's work style? ASSUMPTION: The cultural fit considerations listed above are based on the company's commitment to fostering an inclusive culture that embraces diversity and values the unique contributions and talents of its team members. ⚠️ Potential Challenges 1. Balancing multiple product marketing responsibilities and priorities. 2. Working effectively in a remote, cross-functional team environment. 3. Keeping up with the fast-paced and ever-evolving consumer goods and software industries. 4. Maintaining a strong understanding of both the technical aspects of the products and the market trends and customer needs. ASSUMPTION: The potential challenges listed above are based on industry standards and the specific requirements of this role within the company. 📈 Similar Roles Comparison 1. Product Marketing Manager - Software: This role focuses on consumer goods software solutions, while a software-focused role may cater to a broader range of industries and products. 2. Brand Manager - Consumer Goods: A brand manager role may focus more on brand strategy and positioning, while this role emphasizes product marketing and go-to-market strategies. 3. Marketing Manager - Consumer Goods: A marketing manager role may have a broader scope, encompassing both product marketing and brand marketing responsibilities, while this role is specifically focused on product marketing. ASSUMPTION: The similar roles comparison is based on industry standards and the specific requirements of this role within the company. 📝 Sample Projects 1. Developing a comprehensive go-to-market strategy for a new consumer goods software product launch. 2. Conducting market research and analysis to identify customer pain points and market trends in the consumer goods industry. 3. Creating sales enablement materials and training programs to support the sales team in effectively communicating the value propositions of the consumer goods software products. ASSUMPTION: The sample projects listed above are based on industry standards and the specific requirements of this role within the company. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall product marketing strategy for the consumer goods software products? 2. What are the key priorities for this role in the first 90 days? 3. How does the company support the professional development and growth of its product marketing team members? 4. What are the most significant challenges facing the consumer goods software products in the market, and how can this role address them? 5. How does the company foster a culture of innovation and continuous learning within the product marketing team? ASSUMPTION: The key questions to ask during the interview are based on industry standards and the specific requirements of this role within the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the interview process by researching the company, understanding the role's requirements, and practicing your responses to common interview questions. 4. Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role. 5. Keep an eye on your email for updates on your application status and next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.