πΉ Job Title: Product Marketing Manager Consumer Health (m/f)
πΉ Company: Bayer
πΉ Location: Milan, Lombardy, Italy
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-03
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong customer focus, results-oriented mindset, and excellent teamwork and collaboration skills. The ideal candidate will have experience in B2C marketing, preferably in the Pharmaceutical and FMCG sectors.
β Actively contribute to the definition and implementation of brand strategy in alignment with both local and global guidelines
β Analyze the market environment, competitive landscape, consumer profiles, and insights, as well as brand capabilities, to identify opportunities to strengthen brand equity and market positioning
β Support the translation of brand strategy into actionable activation plans by aligning and coordinating with cross-functional teams (e.g., Sales & Trade, LMR, PS), and by engaging with the field force to gather feedback and drive continuous improvement
β Ensure tracking and analysis of KPIs and ROI for all marketing activities
β Support annual budget planning and allocation, while monitoring monthly sell-out/sell-in performance and product sales forecasts
β Collaborate in the development of integrated communication campaigns and territorial activations, including the creation and adaptation of digital assets
β Work on activation plans targeting pharmacists and other healthcare professionals (HCPs), ensuring effective implementation in close collaboration with Sales, Trade Marketing, Medical, Regulatory, LMR, and the Sales Force
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects and deadlines. The ideal candidate will have experience in market research, data analysis, and brand management.
Education: Degree in Marketing, Economy, or related fields
Experience: At least 3 years of previous experience in a B2C marketing role
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires strong leadership skills, the ability to work independently, and the capacity to manage multiple projects and deadlines. The ideal candidate will have experience in brand management, market research, and data analysis.
Salary Range: β¬35,000 - β¬50,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
Industry: Pharmaceuticals and Consumer Health
Company Size: 10,001+ employees (large enterprise)
Founded: 1863 (over 160 years ago)
Company Description:
Company Specialties:
Company Website: www.bayer.com
ASSUMPTION: Bayer is a well-established company with a strong global presence and a reputation for innovation and quality in the pharmaceutical and consumer health sectors. The company offers a wide range of products and services, and is committed to sustainable development and generating a positive impact with its businesses.
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for Consumer Health
Work Arrangement: On-site, full-time position with flexible working arrangements
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates with strong marketing skills and a desire to advance their careers in the pharmaceutical and consumer health industries.
Office Type: Modern, professional office environment
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM with a one-hour lunch break
ASSUMPTION: Milan offers a vibrant and dynamic work environment with a wide range of cultural, recreational, and culinary experiences. The city's central location in Europe makes it an ideal base for international travel and business opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Strategy, Market Analysis, KPI Tracking, Cross-Functional Collaboration, Consumer Health, Pharmaceuticals, B2C Marketing, Brand Management, Data Analysis
ASSUMPTION: The interview process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with Bayer's values and work environment.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be expected to be used in the day-to-day management of marketing campaigns and projects.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bayer values candidates who are passionate about driving innovation and improvement, and who are committed to working collaboratively to achieve shared goals. The company seeks employees who are adaptable, results-driven, and committed to its core values.
ASSUMPTION: This role may present challenges related to managing multiple projects, working with diverse stakeholders, and adapting to market changes. However, these challenges can also provide opportunities for professional growth and development.
ASSUMPTION: This role is unique in its focus on the Consumer Health division and the specific brand management responsibilities. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role within Bayer.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager for Consumer Health might work on, and are not exhaustive or guaranteed to be part of the role's responsibilities.
ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, the company's culture, and the expectations for success in this position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.