Product Marketing Manager Consumer Health (m/f)

📌 Core Information

🔹 Job Title: Product Marketing Manager Consumer Health (m/f)

🔹 Company: Bayer

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively contributing to the definition and implementation of brand strategy
• Analyzing market environment and competitive landscape to identify opportunities
• Supporting the translation of brand strategy into actionable activation plans
• Ensuring tracking and analysis of KPIs and ROI for all marketing activities
• Collaborating with cross-functional teams to gather feedback and drive continuous improvement

ASSUMPTION: This role requires a strong customer focus, results-oriented mindset, and excellent teamwork and collaboration skills. The ideal candidate will have experience in B2C marketing, preferably in the Pharmaceutical and FMCG sectors.

📋 Key Responsibilities

✅ Actively contribute to the definition and implementation of brand strategy in alignment with both local and global guidelines

✅ Analyze the market environment, competitive landscape, consumer profiles, and insights, as well as brand capabilities, to identify opportunities to strengthen brand equity and market positioning

✅ Support the translation of brand strategy into actionable activation plans by aligning and coordinating with cross-functional teams (e.g., Sales & Trade, LMR, PS), and by engaging with the field force to gather feedback and drive continuous improvement

✅ Ensure tracking and analysis of KPIs and ROI for all marketing activities

✅ Support annual budget planning and allocation, while monitoring monthly sell-out/sell-in performance and product sales forecasts

✅ Collaborate in the development of integrated communication campaigns and territorial activations, including the creation and adaptation of digital assets

✅ Work on activation plans targeting pharmacists and other healthcare professionals (HCPs), ensuring effective implementation in close collaboration with Sales, Trade Marketing, Medical, Regulatory, LMR, and the Sales Force

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects and deadlines. The ideal candidate will have experience in market research, data analysis, and brand management.

🎯 Required Qualifications

Education: Degree in Marketing, Economy, or related fields

Experience: At least 3 years of previous experience in a B2C marketing role

Required Skills:

• Strong customer focus with a results-oriented mindset and a proactive, decision-making attitude
• Excellent teamwork and cross-functional collaboration skills, with the ability to build and maintain effective networks
• High level of adaptability, communication, and problem-solving skills, combined with analytical thinking and openness to change and innovation
• Excellent knowledge of Office, Excel, and PowerPoint

Preferred Skills:

• Previous experience in the Pharmaceutical and FMCG sectors will be considered a plus

ASSUMPTION: This role requires strong leadership skills, the ability to work independently, and the capacity to manage multiple projects and deadlines. The ideal candidate will have experience in brand management, market research, and data analysis.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals and Consumer Health

Company Size: 10,001+ employees (large enterprise)

Founded: 1863 (over 160 years ago)

Company Description:

• Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
• The company designs its products and services to serve the most essential human needs of health and nutrition
• Bayer is committed to driving sustainable development and generating a positive impact with its businesses

Company Specialties:

• Pharmaceuticals
• Consumer Health
• Crop Science
• Life Sciences
• Research
• Innovation
• Sustainability
• Health Care
• Digital Farming
• Food Security
• Science For Better, and Innovation

Company Website: www.bayer.com

ASSUMPTION: Bayer is a well-established company with a strong global presence and a reputation for innovation and quality in the pharmaceutical and consumer health sectors. The company offers a wide range of products and services, and is committed to sustainable development and generating a positive impact with its businesses.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager for Consumer Health

Work Arrangement: On-site, full-time position with flexible working arrangements

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or similar roles
• Opportunities to work on diverse brands and projects within the Consumer Health division
• Possibility to gain experience in a multinational corporation and work with cross-functional teams

ASSUMPTION: This role offers significant growth potential for candidates with strong marketing skills and a desire to advance their careers in the pharmaceutical and consumer health industries.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and the capital of the Lombardy region
• The city is a major commercial, financial, and cultural hub with a rich history and diverse attractions
• Milan is well-connected by public transportation and has an international airport

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM with a one-hour lunch break

ASSUMPTION: Milan offers a vibrant and dynamic work environment with a wide range of cultural, recreational, and culinary experiences. The city's central location in Europe makes it an ideal base for international travel and business opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing skills and experience
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and marketing achievements
• Research the company and the Consumer Health division to demonstrate your understanding of Bayer's products and market position

ATS Keywords: Marketing, Brand Strategy, Market Analysis, KPI Tracking, Cross-Functional Collaboration, Consumer Health, Pharmaceuticals, B2C Marketing, Brand Management, Data Analysis

ASSUMPTION: The interview process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with Bayer's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be expected to be used in the day-to-day management of marketing campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Science For Better
• Integrity
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Innovative and open to new ideas
• Adaptable and able to thrive in a dynamic work environment

Self-Assessment Questions:

• How do you align with Bayer's Science For Better value, and how have you demonstrated this in your previous roles?
• How do you handle working in a fast-paced, dynamic work environment, and what strategies do you use to adapt to change?
• How do you approach working collaboratively with cross-functional teams, and what steps do you take to ensure effective communication and teamwork?

ASSUMPTION: Bayer values candidates who are passionate about driving innovation and improvement, and who are committed to working collaboratively to achieve shared goals. The company seeks employees who are adaptable, results-driven, and committed to its core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment
• Working with diverse stakeholders and navigating complex organizational structures
• Adapting to changes in market dynamics and consumer behavior
• Balancing short-term tactical initiatives with long-term strategic planning

ASSUMPTION: This role may present challenges related to managing multiple projects, working with diverse stakeholders, and adapting to market changes. However, these challenges can also provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Consumer Health division and the specific brand management responsibilities
• Industry-specific context: The pharmaceutical and consumer health industries are highly regulated and competitive, requiring strong market analysis and strategic planning skills
• Career path comparison: This role offers a clear path to progression within the marketing function, with potential opportunities to move into senior management or specialist roles

ASSUMPTION: This role is unique in its focus on the Consumer Health division and the specific brand management responsibilities. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role within Bayer.

📝 Sample Projects

• Developing and executing a successful brand relaunch campaign for a Consumer Health product
• Conducting market research and analysis to identify new opportunities for a heritage brand in the Consumer Health portfolio
• Managing a cross-functional team to implement a digital marketing strategy for a newly launched product in the Consumer Health division

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager for Consumer Health might work on, and are not exhaustive or guaranteed to be part of the role's responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Consumer Health division and how this role contributes to that strategy?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for the first 90 days in this role, and how can I best contribute to achieving those objectives?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the Consumer Health division, and how can this role help address those issues?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bayer Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview process by researching Bayer's products, market position, and company culture
• Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.