📌 Core Information
🔹 Job Title: Product Marketing Manager (Contractor)
🔹 Company: TrustArc
🔹 Location: United States, Canada
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Developing high-quality messaging and positioning for TrustArc products
- Creating content for product launches, sales materials, and demand generation campaigns
- Conducting market research and competitive analysis
- Collaborating with internal and external teams to create full-funnel solution marketing content
- Leading product marketing activities and strategic initiatives to drive customer adoption
ASSUMPTION: This role requires a strong content developer with a background in product marketing, demand generation, or similar fields. Experience in SaaS or B2B startups is a plus.
📋 Key Responsibilities
✅ Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities
✅ Create content and lead product launches, positioning, sales materials, and demand generation campaigns
✅ Write and experiment with website content, project manage video content, and develop training materials
✅ Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts
✅ Drive market analysis, competitor research, customer personal development, and value proposition creation
✅ Outline and lead product marketing activities for product launches and assist with strategic initiatives
✅ Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content
✅ Lead company research projects for thought leadership content and insights
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong written communication skills and the ability to understand complex technical concepts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing
Required Skills:
- Proven experience in content development (ebooks, blogs, demo videos, emails, sales materials)
- Strong written communication and presentation skills
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content
- Firm grasp of strategic product marketing campaigns
Preferred Skills:
- Experience in SaaS or B2B startups
- Fluency in French or Spanish
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 100,000 per year
Benefits:
- Competitive compensation
- 100% Work from Home
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in Canada with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: TrustArc operates in the software development industry, specializing in privacy management solutions
Company Size: TrustArc has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: 1997, originally as TRUSTe, TrustArc has a long history in the privacy management space
Company Description:
- TrustArc simplifies and automates organizations' privacy management to minimize risk and maintain compliance with privacy regulations
- Offers a comprehensive privacy management platform that combines privacy frameworks, insights, intelligence, knowledge, and operations
- Provides solutions for privacy risk assessment, data mapping, individual rights management, and more
Company Specialties:
- Privacy management software
- Data privacy regulations and compliance
- Privacy risk assessment and mitigation
- Data mapping and inventory
- Individual rights management
Company Website: www.trustarc.com
ASSUMPTION: TrustArc's focus on privacy management provides a unique opportunity for candidates interested in the privacy and security sectors.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in relevant fields
Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing
Work Arrangement: This is a fully remote, annual contract full-time position with the potential for renewal
Growth Opportunities:
- Potential for contract renewal and full-time employment
- Opportunities to work on strategic initiatives and thought leadership projects
- Chance to gain experience in the growing privacy management sector
ASSUMPTION: This role offers growth opportunities through experience and exposure to various aspects of product marketing and the privacy management industry.
🌍 Location & Work Environment
Office Type: 100% Remote
Office Location(s): United States, Canada
Geographic Context:
- United States: Large, diverse market with numerous opportunities for customer engagement and market research
- Canada: Growing market for privacy management solutions, with a focus on compliance with regulations such as PIPEDA
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Director of Product Marketing
- Final interview with the VP of Marketing
Key Assessment Areas:
- Content development skills
- Understanding of product marketing and strategic campaigns
- Ability to quickly understand complex technical concepts
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in content development and product marketing
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of your content development work to showcase during the interview
- Research TrustArc's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Product Marketing, Content Development, Demand Generation, Sales Enablement, Customer Marketing, Market Research, Competitive Analysis, Messaging, Positioning, Training Materials, SaaS, B2B, Technical Writing, Strategic Campaigns
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Content creation tools (e.g., Google Docs, Microsoft Word)
- Project management software (e.g., Asana, Trello)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Product Marketing Manager works on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Remote-friendly
- Results-driven
- Adaptable
- Team-oriented
- Data-informed
Self-Assessment Questions:
- Do you have a proven track record of developing compelling product narratives?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, growing environment and enjoy collaborating with diverse teams?
ASSUMPTION: TrustArc values candidates who align with their company values and can thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the ever-changing landscape of privacy regulations and industry trends
- Working effectively in a remote team and maintaining strong communication with colleagues
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to a Product Marketing Manager role in a larger enterprise, this role offers more autonomy and the opportunity to work closely with senior leadership
- In contrast to a Product Marketing role in a smaller startup, this role provides the stability and resources of an established company with the agility of a growing organization
- Career path: Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing → VP of Marketing
ASSUMPTION: This role offers a unique blend of opportunities and challenges, making it an attractive option for candidates seeking to grow their careers in product marketing.
📝 Sample Projects
- Developing a comprehensive messaging framework for a new product launch
- Conducting market research to identify customer pain points and inform product positioning
- Creating a series of demo videos to showcase product features and benefits
- Leading a strategic initiative to drive customer adoption and engagement
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Product Marketing Manager may encounter in the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Product and Sales?
- What are the most challenging aspects of working at TrustArc, and how have you overcome them?
- How does TrustArc support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content development work to showcase during the interview
- Research TrustArc's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
