📌 Core Information
🔹 Job Title: Product Marketing Manager, Corporates
🔹 Company: Thomson Reuters
🔹 Location: Singapore (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing, Product Management
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (2-3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Corporate software products
- Focusing on the ONESOURCE suite and emerging products with AI integration
- Conducting market research and competitive analysis
- Collaborating cross-functionally to drive growth and customer engagement
- Building strong relationships with key customers, partners, and industry influencers
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and experience in B2B SaaS product marketing.
📋 Key Responsibilities
✅ Conduct market research to understand global Tax and Trade market trends, customer needs, and competitive landscape
✅ Create product positioning and messaging that drives demand for the OneSource product suite among multinational corporations in the Asia & Emerging Markets region
✅ Coordinate roadmap maintenance and communication across the OneSource suite of products for the Asia & Emerging Markets region
✅ Translate customer and market insights into actionable inputs for new product development, commercial strategies, and go-to-market campaigns
✅ Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing, Partnerships, and go-to-market enablement functions
✅ Create and deliver enablement content for marketing channels, thought leadership, and events
✅ Develop sales enablement materials, including product collateral, presentations, and competitive analysis
✅ Monitor and analyze growth and retention campaign performance to optimize results and achieve KPIs
✅ Provide ongoing support to the Marketing, Sales, Partnerships, and account management teams with training, tools, and resources
✅ Gather feedback from customer-facing team members to continuously improve product positioning and inform go-to-market efforts
✅ Build and maintain strong relationships with key customers, partners, and industry influencers in the Asia & Emerging Markets region
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: Minimum of 8 years in product marketing, marketing, or sales, preferably in the technology or information industry. Exposure to the Enterprise B2B SaaS sector is preferred.
Required Skills:
- Proven experience in developing and executing go-to-market strategies targeting multinational corporations
- Strong understanding of executing and managing customer and market research, and competitive analysis processes
- Excellent written and verbal communication skills with demonstrated application across strategy, positioning, and messaging, and channel enablement
- Strong project and matrix management capabilities
- Creative thinker with a passion for innovation and continuous improvement
Preferred Skills:
- Experience working with generative AI technologies
- Fluency in additional Asian languages
ASSUMPTION: Candidates should have a proven track record in driving revenue growth in a B2B SaaS business and a deep understanding of market trends in the Tax and Trade industries.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Hybrid work model (2-3 days in the office)
- Flexible vacation, two company-wide Mental Health Days off, and access to the Headspace app
- Retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Industry-competitive benefits package
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligent information, accounting, legal, tax, media, and technology solutions
Company Size: 10,001+ employees (Global), with a significant presence in Singapore
Founded: 1851 (as Reuters News Agency), with Thomson Reuters formed in 2008 through the combination of Thomson Corporation and Reuters Group
Company Description:
- Thomson Reuters provides professionals with the data, intelligence, and solutions needed to make informed decisions
- Serves professionals across legal, tax, accounting, compliance, government, and media
- Combines highly specialized software and insights to empower professionals with trusted content and technology
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a global leader in providing trusted content and technology solutions to professionals, with a strong focus on innovation and continuous improvement.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the Head of Product Marketing, Corporates, and may manage junior product marketing team members
Work Arrangement: Hybrid (2-3 days in the office), with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing function
- Opportunities to work on emerging products and cutting-edge technologies, such as generative AI
- Access to learning and development resources to support career growth
ASSUMPTION: This role offers a unique opportunity to work on high-impact products and drive growth in a dynamic, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): #09-05, Alice@Mediapolis - 29 Media Circle, Singapore 138565
Geographic Context:
- Singapore is a global hub for finance, technology, and innovation
- The office is located in Mediapolis, a vibrant media and tech hub
- The office is easily accessible by public transportation and offers on-site parking
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The Singapore office provides a dynamic, multicultural work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final round with the Head of Product Marketing, Corporates
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Market research and competitive analysis skills
- Communication and presentation abilities
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Thomson Reuters values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Tax and Trade industries and the competitive landscape
- Prepare examples of your go-to-market strategies and their impact on product success
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Product Marketing, Go-to-Market, B2B SaaS, Tax, Trade, Competitive Analysis, Customer Engagement, Sales Enablement, Strategic Planning, Hybrid Work
ASSUMPTION: The interview process will assess your strategic thinking, market research skills, and ability to work effectively in a dynamic, global organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Project Management Tools (e.g., Asana, JIRA)
- Data Analysis and Visualization Tools (e.g., Tableau, Power BI)
- AI and Machine Learning Tools (e.g., Python, R, TensorFlow)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with Thomson Reuters' value of 'Obsess over our Customers' in your approach to product marketing?
- Describe a time when you had to adapt quickly to a significant change in the market or competitive landscape. How did you approach this challenge, and what was the outcome?
- How do you prefer to work in a hybrid environment, and what steps do you take to ensure effective communication and collaboration with remote team members?
ASSUMPTION: Thomson Reuters values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a dynamic, global organization
- Keeping up with the latest trends and technologies in the Tax and Trade industries
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Adapting to a hybrid work arrangement and ensuring effective communication and collaboration with remote team members
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the Corporate B2B software product portfolio, with a specific emphasis on the ONESOURCE suite and emerging products with AI integration
- Similar roles in the industry may focus on specific product lines or customer segments, but this role offers a broader scope and the opportunity to work on cutting-edge technologies
- Career progression in this role may lead to leadership positions within the Product Marketing function or other related fields, such as General Management or Strategy Consulting
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in a dynamic, global organization, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered feature within the ONESOURCE suite, targeting multinational corporations in the Asia & Emerging Markets region
- Conducting market research and competitive analysis to inform the product roadmap and positioning for the ONESOURCE suite, with a focus on emerging trends in the Tax and Trade industries
- Creating sales enablement materials and training sessions to support the launch of a new product or feature, in collaboration with cross-functional teams
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the role, with a focus on driving product success and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for the ONESOURCE suite and how this role will contribute to its success?
- How does this role collaborate with other functions, such as Sales, Marketing, Partnerships, and go-to-market enablement, to drive growth and customer engagement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thomson Reuters support the professional development and growth of its employees, particularly in the Product Marketing function?
- What are the key challenges facing the Tax and Trade industries, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role, the team, and the organization, and demonstrate your interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your go-to-market strategies and their impact on product success
- Practice common interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
