Product Marketing Manager, Creator, Meta Horizon

📌 Core Information

🔹 Job Title: Product Marketing Manager, Creator, Meta Horizon

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Influencing product roadmaps with a creator-centric perspective
• Leading go-to-market and in-market programs for creator growth
• Collaborating with cross-functional partners to drive business impact
• Working in the VR and mobile gaming ecosystem

ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on understanding and addressing creator needs.

📋 Key Responsibilities

✅ Influence product roadmaps with a creator-centric perspective, leveraging audience segmentations, research, and insights from other product categories

✅ Lead go-to-market and in-market programs that drive acquisition and growth for creators

✅ Partner closely with product and business cross-functional partners to drive impact for the business

✅ Collaborate with cross-functional partners and lead complex initiatives that land lasting business impact

ASSUMPTION: The role may require occasional travel to other Meta offices or industry events.

🎯 Required Qualifications

Education: Bachelor's degree, MBA or related Master's degree or equivalent experience

Experience: 4+ years of experience in product marketing, product management, management consulting, business strategy or a similar field, with 2+ years specifically in product marketing

Required Skills:

• Experience with working on the VR or mobile gaming ecosystem
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience analyzing data, and translating to insights that support product development and go-to-market strategies
• Interest for and understanding of virtual economies

Preferred Skills:

• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often

ASSUMPTION: Strong communication, presentation, and project management skills are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for this role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site meals and snacks
• Employee discounts on Meta products and services

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for meetings and project deadlines

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the software development industry, focusing on connectivity, artificial intelligence, virtual reality, and social media platforms.

Company Size: Meta is a large company with over 10,000 employees, offering extensive resources and growth opportunities for its team members.

Founded: Meta was founded in 2004 and has since grown into a global technology leader.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company develops technologies that help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with talented team members worldwide.

📊 Role Analysis

Career Level: This role is suitable for mid- to senior-level professionals with 4+ years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing for Meta Horizon.

Work Arrangement: This role is on-site, with the primary office location in Los Angeles, CA. Occasional travel may be required.

Growth Opportunities:

• Potential career progression into senior management or leadership roles within Meta
• Opportunities to work on cutting-edge technologies and innovative products
• Chance to gain experience in the rapidly growing VR and metaverse industries

ASSUMPTION: Given Meta's size and diverse product portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Meta's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Los Angeles, CA (primary), with additional offices in Menlo Park, CA, and other global locations.

Geographic Context:

• Los Angeles offers a diverse cultural scene, mild Mediterranean climate, and abundant entertainment options
• The city is home to a thriving tech industry, with numerous startups and established companies
• Los Angeles is known for its traffic congestion, so having a car is recommended for commuting

Work Schedule: Full-time, with core hours from 10:00 AM - 4:00 PM PST. Flexible hours may be available for meetings and project deadlines.

ASSUMPTION: While Meta offers flexible work arrangements, this role requires on-site presence for collaboration and meetings with cross-functional teams.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a recruiter
• Behavioral and technical interviews with hiring managers and team members
• Final round with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and strategic mindset
• Cross-functional collaboration and communication
• Understanding of the VR and mobile gaming ecosystems

Application Tips:

• Highlight relevant experience in product marketing, particularly in the VR or mobile gaming industries
• Demonstrate your ability to analyze data and translate insights into actionable strategies
• Showcase your understanding of creator needs and how you've addressed them in previous roles
• Prepare examples of your go-to-market strategies and their outcomes

ATS Keywords: Product Marketing, Go-to-Market, Creator, VR, Mobile Gaming, Data Analysis, Cross-Functional Collaboration, Roadmap, Insights

ASSUMPTION: Meta's interview process is designed to assess candidates' problem-solving skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power to Build Community
• Build with Integrity
• Lead with Courage
• Move Fast
• Focus on Impact

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and entrepreneurial
• Focused on impact and results

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and translating insights into actionable strategies?
• Do you have a strong understanding of creator needs and how to address them?
• Are you able to balance creative and analytical thinking in your approach to problem-solving?

ASSUMPTION: Meta values candidates who are passionate about their work, collaborative, and results-driven.

⚠️ Potential Challenges

• Working in a fast-paced, ever-changing environment may require adaptability and flexibility
• Collaborating with cross-functional teams may present communication and coordination challenges
• Occasional travel may be required for meetings and events
• Working in the VR and mobile gaming ecosystems may involve long hours and tight deadlines

ASSUMPTION: These challenges can be overcome with strong communication, project management, and time management skills.

📈 Similar Roles Comparison

• This role focuses more on creator needs and go-to-market strategies compared to traditional product marketing roles
• Working in the VR and mobile gaming ecosystems presents unique challenges and opportunities compared to other industries
• Career progression in Meta may involve moving between different product areas or teams

ASSUMPTION: This role offers a unique blend of product marketing, creator-focused strategies, and experience in the VR and mobile gaming ecosystems.

📝 Sample Projects

• Developing a go-to-market strategy for a new VR creation tool
• Analyzing creator data to identify trends and opportunities for product improvement
• Collaborating with product managers to define and prioritize creator roadmaps

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Marketing Manager may work on, but the specific projects may vary.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product strategy for Meta Horizon?
• What are the most pressing challenges facing the creator community, and how can this role address them?
• How does Meta support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta measure the success of its product marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, particularly in the VR or mobile gaming industries
• Prepare examples of your go-to-market strategies and their outcomes
• Follow up with the recruiter or hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.