Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Disruptive Technologies AS

🔹 Location: Atlanta, GA (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies
• Conducting market research and competitive analysis
• Collaborating with cross-functional teams to drive product adoption
• Managing product positioning, messaging, and launches

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to effectively market the company's products and drive sales.

📋 Key Responsibilities

✅ Develop user and buyer personas to understand target audiences

✅ Conduct market research to analyze competitive landscapes and identify trends

✅ Craft messaging and positioning that highlights the product's value proposition

✅ Plan and execute go-to-market strategies for new products and features

✅ Enable sales teams with tools and knowledge to effectively sell the product

✅ Manage product launches and ensure successful market introductions

✅ Monitor and report on key metrics to provide insights to product and marketing teams

✅ Collaborate closely with product management, sales, marketing, and other teams

✅ Assist in other areas as needed, including sales calls, conferences, and installations

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of Product Marketing experience, with a proven track record as an independent contributor

Required Skills:

• Proven experience in Product Marketing or related roles
• Excellent verbal and written communication skills
• Strong analytical and data interpretation skills
• Ability to work independently and collaboratively
• Process-oriented and organized
• Experience in the convenience store, grocery, or commercial real estate sectors (a plus)

Preferred Skills:

• Experience with sensing solutions, SaaS, or start-ups
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the specified industries and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for Product Marketing Managers with 5-10 years of experience in the Atlanta area)

Benefits:

• Flexible hours and hybrid work environment
• Attractive compensation package and full benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services - Disruptive Technologies specializes in creating tiny wireless sensors and world-class IoT infrastructure for various applications, including workplace management, building automation, and cold storage monitoring.

Company Size: 51-200 employees - As a mid-sized company, Disruptive Technologies offers a collaborative and dynamic work environment with opportunities for growth and advancement.

Founded: 2013 - Disruptive Technologies was founded in Norway and has since expanded to the United States and the United Kingdom.

Company Description:

• Disruptive Technologies creates innovative, reliable, and affordable sensors that integrate seamlessly into any environment and with any data application.
• The company focuses on sustainability and responsible operations, driving efficient and cost-effective solutions for its clients.
• Disruptive Technologies partners with various organizations to bring insight into workplace management, building automation, cold storage, and other applications.

Company Specialties:

• Sensors
• IoT
• Sustainability
• Smart buildings
• Wireless sensors
• Connectivity
• Cloud
• Integrations

Company Website: disruptive-technologies.com

ASSUMPTION: Disruptive Technologies' focus on innovation, sustainability, and collaboration makes it an attractive employer for candidates seeking a dynamic and purpose-driven work environment.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for experienced Product Marketing professionals looking to advance their careers in a growing company.

Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) or another senior marketing leader.

Work Arrangement: Hybrid - This role offers a flexible work arrangement with some work-from-home options and up to 10% travel to customer sites, industry conferences, and company meetings.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the organization.
• Disruptive Technologies' international presence may offer opportunities for relocation and global career development.

ASSUMPTION: This role provides ample opportunities for growth and advancement, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Hybrid - Disruptive Technologies' Atlanta office offers a flexible work environment with some work-from-home options.

Office Location(s): 1021 Peachtree St NE, Atlanta, GA 30361, US

Geographic Context:

• Atlanta, GA - The office is located in the Midtown neighborhood of Atlanta, offering easy access to public transportation, dining, and entertainment options.
• Georgia - The state of Georgia is home to a diverse range of industries, including technology, healthcare, and logistics, providing ample opportunities for professional growth and development.
• United States - The United States offers a dynamic and competitive job market, with numerous opportunities for career advancement and professional networking.

Work Schedule: Full-time (40 hours per week) with flexible hours and some work-from-home options

ASSUMPTION: The hybrid work environment and flexible hours allow for a better work-life balance and improved productivity.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Product Marketing experience and skills
• Communication and presentation skills
• Analytical and data interpretation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
• Research Disruptive Technologies' products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Sales Enablement, Product Positioning, Messaging, User Personas, Product Launches, Data Analysis, Communication, Collaboration, IoT, Sensors, Cloud, Wireless, Connectivity

ASSUMPTION: Tailoring your application and preparing for the interview process will increase your chances of success in securing this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Responsibility
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and independently?
• Do you have strong analytical and data interpretation skills?
• Are you passionate about sustainability and responsible operations?

ASSUMPTION: Candidates who align with Disruptive Technologies' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The role may require occasional travel to customer sites, industry conferences, and company meetings.
• The work environment may be fast-paced and demanding, requiring strong time management and organizational skills.
• The role may involve working with a diverse range of stakeholders, including internal teams, customers, and partners, which may require strong communication and interpersonal skills.
• The role may require working with sensitive data and maintaining confidentiality, which may require strong ethical and professional standards.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them effectively in the interview process.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Manager - The Product Marketing Manager role focuses more on market research, positioning, and messaging, while the Product Manager role is more focused on product development and roadmap strategy.
• Product Marketing Manager vs. Marketing Manager - The Product Marketing Manager role is more specialized and focused on product-specific marketing strategies, while the Marketing Manager role oversees the overall marketing efforts for the company.
• Product Marketing Manager vs. Brand Manager - The Product Marketing Manager role is more focused on product-specific marketing strategies, while the Brand Manager role is responsible for the overall brand strategy and management.

ASSUMPTION: Understanding the differences between these related roles can help candidates determine which role is the best fit for their career goals and skillset.

📝 Sample Projects

• Developing user and buyer personas for a new product launch
• Conducting market research and competitive analysis to identify opportunities for product differentiation
• Crafting messaging and positioning for a product rebranding initiative
• Planning and executing a go-to-market strategy for a new feature release
• Managing a product launch event and ensuring a successful market introduction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its product marketing efforts, and what key metrics should the Product Marketing Manager focus on?
• What is the company's long-term vision for its product portfolio, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions can help candidates better understand the role's expectations, the company's goals, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
• Research Disruptive Technologies' products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.