- Own core messaging frameworks for products, features, and segments
- Translate technical product capabilities into commercial value propositions tailored to specific buyer personas
- Develop content to support awareness, consideration, and conversion stages in the buyer journey
- Collaborate with cross-functional teams to ensure consistent messaging and alignment
🔹 **Go-To-Market & Launch Strategy**
- Drive go-to-market planning and coordination for product and feature launches—ensuring clear messaging, stakeholder alignment, and timely execution
- Coordinate internal alignment across Product, Sales, Marketing, and Customer Success pre- and post-launch
- Establish consistent narratives across verticals and geographies
🔹 **Sales Enablement & Strategic Content**
- Build and maintain high-impact sales collateral (battlecards, pitch decks, objection-handling guides) tailored to vertical and buyer personas
- Equip the commercial team with tools and narratives that shorten cycles and increase win rates
- Lead the development of use-case libraries and messaging frameworks used across all GTM channels
🔹 **Customer & Market Insight**
- Conduct market and competitor research to inform positioning, packaging, and roadmap priorities
- Facilitate win/loss interviews and field feedback loops to gather insights and inform strategy
- Maintain and evolve persona profiles and use-case libraries based on qualitative and quantitative insight
**🔍 Key Assumptions**
- ASSUMPTION: The Product Marketing Manager role requires strong collaboration and communication skills to work effectively with cross-functional teams. Success in this role depends on the ability to translate complex product capabilities into clear, compelling narratives and driving alignment across teams.
- ASSUMPTION: The company's focus on climate risk data and analytics necessitates a solid understanding of the industry and relevant tools to create effective messaging and positioning strategies.
**💡 Required Qualifications**
🔹 **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
🔹 **Experience:** 5+ years of experience in Product Marketing, with a proven track record in launching products or features and driving go-to-market strategies
🔹 **Required Skills:**
- Proven experience in Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Research, Stakeholder Management, and Cross-Functional Communication
- Strong analytical and data-driven decision-making skills
- Excellent written and verbal communication skills
- Proficiency in using marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Experience working with cross-functional teams and influencing stakeholders at all levels
🔹 **Preferred Skills:**
- Experience in the FinTech or SaaS industries
- Familiarity with data-driven SaaS GTM models
- Knowledge of one or more European languages
- Experience working in 'greenfield' markets or with climate risk data
- Proficiency in using tools like Notion, Outreach, or similar for content creation and collaboration
**💰 Compensation & Benefits**
🔹 **Salary Range:** Competitive salary package based on experience and industry standards for a role of this level and location
🔹 **Benefits:**
- Monthly training and conference budget to support professional development (£1,000 per year)
- 6 monthly appraisals and 12 monthly pay reviews
- Pension contribution scheme
- Flexible hours and hybrid working arrangement (3 days/week in office; core hours 10am-4pm)
- Mental Health and Wellbeing support via Oliva
- 25 days holiday, plus Bank Holidays, annual 3-day Christmas closure, and half day on your birthday (36.5 days total!)
- Optional quarterly socials, dinners, and fun nights out
- A fully stocked supply of snacks, fruit, and refreshments for days in the office
- Cycle to work scheme via gogeta
- Enhanced maternity and paternity leave
- Pawternity leave
- Dog-friendly office (official residence of Alfie, Chief Mischief Officer)
**📌 Applicant Insights**
**🔍 Company Context**
🔹 **Industry:** Climate Data and Analytics
🔹 **Company Size:** 51-200 employees
🔹 **Founded:** 2020
🔹 **Company Description:**
- Climate X helps customers, with combined assets under management of over $6.5 trillion, price and manage physical climate risks through its multi-award-winning software platform and APIs.
- The company's rapidly growing customer base includes some of the world's largest banks, asset managers, and consulting groups.
- Climate X's customers choose the company thanks to its ecosystem of products that help solve real human problems and drive tangible business benefits to their clients.
- The company loves its customer-centric mindset and its pace of innovation in the market.
🔹 **Company Specialties:**
- Climate Risk Data
- Climate Risk Reporting
- Climate Resilience
- Climate Risk Assessments
- Climate Adaptation
- and CSRD / EU Taxonomy
**📊 Role Analysis**
🔹 **Career Level:** Mid-level to senior role, with potential for growth and impact on the company's go-to-market strategy and product success
🔹 **Reporting Structure:** Reports directly to the Director of Marketing, with close collaboration with Product, Sales, and Customer Success teams
🔹 **Work Arrangement:** Hybrid, with 3 days/week in the office and core hours of 10am-4pm
🔹 **Growth Opportunities:**
- Potential to drive significant impact on the company's go-to-market strategy and product success
- Opportunities to grow within the marketing function or take on additional responsibilities as the company expands
**🌍 Location & Work Environment**
🔹 **Office Type:** Modern, collaborative office space with a focus on employee well-being and comfort
🔹 **Office Location(s):**
- 166 Borough High Street, London, England SE1 1LB, GB
- Rockefeller Center 1270 Ave of the Americas, 7th Floor, New York, NY 10020, US
🔹 **Geographic Context:**
- London, City of: High cost of living, diverse cultural scene, and excellent public transportation options
- New York, New York: Fast-paced, international business hub with a wide range of cultural and entertainment offerings
🔹 **Work Schedule:** Flexible hours with core hours of 10am-4pm, allowing for a healthy work-life balance
**💡 Interview & Application Insights**
**🔍 Typical Process:**
1. Online application submission through the provided link
2. Phone or video screening with the hiring manager or a member of the People & Talent team
3. In-depth behavioral and skills-based interviews with relevant stakeholders
4. Final-round interviews, potentially including a case study or presentation component
**🔍 Key Assessment Areas:**
1. Product Marketing and Go-To-Market Strategy expertise
2. Stakeholder management and communication skills
3. Analytical and data-driven decision-making abilities
4. Cultural fit and alignment with Climate X's mission and values
**🔍 Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
3. Research Climate X and the climate risk data and analytics industry to demonstrate your understanding and enthusiasm
4. Practice your presentation or case study response, if applicable, to ensure clarity and conciseness
**💡 ATS Keywords:** (Strategic list of keywords from the job description to include in your resume)
- Product Marketing
- Go-To-Market Strategy
- Sales Enablement
- Market Research
- Stakeholder Management
- Cross-Functional Communication
- Messaging Frameworks
- Customer Empathy
- Commercial Awareness
- Data-Driven Decision Making
- SaaS
- FinTech
- Analytics
- Startup Experience
- Climate Risk Understanding
- European Languages
**🔍 ASSUMPTIONS:**
- ASSUMPTION: The interview process for this role may include assessments of your understanding of climate risk data and analytics, as well as your ability to create compelling narratives and drive go-to-market strategies.
- Fast-paced and dynamic work environment
- Strong focus on teamwork and collaboration
- Results-driven and data-informed decision-making
- Open and inclusive culture that values diverse perspectives
**🔹 Self-Assessment Questions:**
1. How do you align with Climate X's mission to deepen understanding of our changing planet and inspire meaningful action?
2. How comfortable are you working in a fast-paced, growing startup/scale-up environment?
3. How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
**🚴 Potential Challenges**
1. Balancing the need for speed and agility with the requirement for structured, data-driven decision-making
2. Navigating a rapidly evolving market and competitive landscape
3. Managing stakeholder expectations and priorities in a dynamic, growing organization
**📈 Similar Roles Comparison**
1. Product Marketing Manager (FinTech/SaaS): Similar role focusing on financial services or software-as-a-service products, with a focus on driving go-to-market strategies and enabling commercial teams.
2. Senior Product Marketing Manager (ClimateTech): Role with a broader scope, overseeing multiple product marketing managers and driving strategic initiatives within the climate technology sector.
3. Marketing Director (Climate Data & Analytics): Role with a broader scope, overseeing the entire marketing function and driving overall marketing strategy and execution for climate data and analytics companies.
**📝 Sample Projects**
1. Developing a go-to-market strategy for a new climate risk assessment product, including messaging, positioning, and launch planning.
2. Creating a comprehensive sales enablement package for a suite of climate risk reporting tools, including battlecards, pitch decks, and objection-handling guides.
3. Conducting market research to identify whitespace opportunities and inform product roadmap priorities for a climate risk data and analytics platform.
**💡 Key Questions to Ask During Interview**
1. How does Climate X differentiate itself in the climate risk data and analytics market, and what unique value do our products offer to customers?
2. Can you describe a successful go-to-market strategy you've implemented in a previous role, and how you measured its impact?
3. How do you approach collaborating with cross-functional teams to ensure consistent messaging and alignment across products and features?
4. Can you share an example of a time when you had to pivot or adapt your go-to-market strategy due to changing market conditions or customer feedback?
5. How do you stay up-to-date with industry trends and developments in the climate risk data and analytics space, and how do you incorporate this knowledge into your marketing strategies?
**🛠 ASSUMPTIONS:**
- ASSUMPTION: The interview process for this role will focus on assessing your understanding of the climate risk data and analytics industry, as well as your ability to create compelling narratives, drive go-to-market strategies, and collaborate effectively with cross-functional teams.
**📝 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://www.climate-x.com/careers?gh_jid=4579875101)
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, following the application tips provided earlier.
3. Prepare for the interview process, keeping in mind the typical process outlined and the key assessment areas mentioned.
4. Follow up with the hiring team after submitting your application, inquiring about next steps and expressing your enthusiasm for the opportunity.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
**📜 Disclaimer**
This job description is an AI-assisted enhancement of the original job listing provided by Climate X. The AI has been trained to extract and structure key information, provide additional insights, and format the content for improved readability. However, the AI may not always capture all relevant details or accurately interpret the original content. Always verify the information provided in this enhanced job description with the employer before making decisions related to the job or your application.
